TrainlineHead Of Product Marketing
Sep. 2020 - Feb. 2022London, England, United Kingdom- Develop Trainline’s product go-to-market strategy including briefings to marketing teams, development of product narratives and the design and delivery of effective cross-channel marketing campaigns - Ensure understanding of our key market, customers, and competition to inform the strategic direction of both marketing and product ideas and development
- Work with senior Product and Research teams and operational leads to improve understanding of our customer experience through product education and adoption strategies
- Own the product positioning for each customer segment/journey type (eg: leisure, business, commuter) - Manage marketing channel programmes (eg: SEO, PPC, Display, Video, CRM), effectively partnering with performance channels to drive demand for our products
- Communicate the value of the new products to the team and excite them with clear product narratives, in collaboration with the Product, Analytics, Commercial and Brand teams
- Own product marketing plan by market and, using customer insights, deliver country-specific plan as required
- Ensure we have the right content to market our product in line with our target audience behaviour. - Deliver briefs for creative content production for all marketing channels (eg: App, blog, digital video, display and outdoor etc.)
- Ensure we have the right marketing strategy to market our product in line with our target audience behaviour. Deliver briefs for media and comms planning for all marketing channels - Work with Analytic and Research teams to implement a measurement and tracking framework to manage performance/adoption on a proactive basis