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Work Background
Thesus HealthGeneral Manager / Investor
Nov. 2021Philadelphia, PA, United StatesThesus Health (www.ThesusHealth.com) is dedicated to delivering technically advanced software, products and services focused on Telehealth and Remote Patient Management. Our primary goal is to solve the biggest medication problems in home healthcare and telehealth clinical trials by designing solutions that substantially increase medication adherence, decrease overall costs and prevent unnecessary hospitalizations. We are currently looking to expand our distribution rights territories to prepare for mass production in 2023. Contact me immediately to see if your local area still has exclusive rights available. We also have investment opportunities for the right fit investor. Contact me if you'd like to learn more.
Zoo MediaChief Marketing Officer
Aug. 2020Malvern, Pennsylvania, United StatesI am creating the vision, strategy, infrastructure and team for all marketing and product development for this 2020 start-up. Zoo Media brings companies and brand marketers together with over 48 million animal lovers that visit or spend online time with their favorite Zoos, Aquariums, and other animal-based organizations.
Merchant ProInvestor
Jun. 2020 - Oct. 2022Malvern, Pennsylvania, United StatesHelping businesses save 20% to 90% off their merchant services. Here are just a few of our customers...
KODAK 3D PrintingAdvisory Board Member
Feb. 2020 - Jan. 2022Provide Sales, Funding, and Marketing advice to the CEO/Founder and Executive Team. Kodak 3D Printing, a subsidiary of Smart International Inc (Argentina), provides a platform for printing engineering materials reliably. The KODAK Portrait 3D Printer can print in most advanced materials reliably and easily, giving you a wider choice in materials to accomplish your projects. We develop the best filaments for every application and provide optimized print parameters to give you results fast.
XtendlabsAdvisory Board Member
Feb. 2020 - Feb. 2021Provide insights, suggestions, and advice to help the Board and CEO/Founder move forward with their top three priorities: Marketing, Sales, Funding. XtendLabs is a managed analytical platform that enables users to access and leverage data with cutting edge technology. We make it easier for academic institutions & SMEs to access Big data analytical tools in a secure, on-demand, and cost-effective manner, directly and without the need of administrators and downloading any software. Our self-service platform is a much simpler, faster, and more cost-effective approach – delivered instantly. Our vision is to empower SMEs to successfully implement technological and analytical frameworks to harness the power of the growing aggregation of digital data
NuixVice President Of Product Marketing
Jan. 2018 - Aug. 2020Philadelphia, Pennsylvania, United StatesAs the Vice President of Product Marketing I build, develop, and inspire a dedicated and experienced global team that successfully partners with sales, product, and the broader marketing team to deliver product messaging, packaging, pricing, and tools that drive revenue. This is a key leadership role reporting to the Chief Product Officer. Using my deep SaaS and multi-level business-to-business experience, I am the partner with executive leadership to set to go-to-market strategies for Nuix. In a single day, I may focus on the big picture strategy with the executive team and then pivot to detailed content reviews to support your team. This job allows me to use my deep experience in understanding and articulating customer-centric and market-based requirements to inform product and demand generation strategies. I work with the executive team to set the company's go-to-market priorities in partnership with executive leadership based on corporate priorities and resources, market understanding, and business revenue opportunities. Together, the team understands the voice of the customer and maintains the ‘outside-in’ understanding of the customer voice for the product, sales, and various other departments to learn. The team works to set global campaign priorities based on company strategic and customer voice intersections to develop campaigns for global and regional execution. Develop a more structured process for campaign development, execution, and tracking, including both results of the campaigns and budget management. In addition, the team works with Product Management and Solution leads to plan and lead the launch of new products and services across key functional areas, then ensure we clearly communicate messaging and brand throughout.
Burning Glass TechnologiesVice President Of Marketing And Business Development
Jan. 2017 - Jan. 2018Greater Boston AreaBurning Glass is an analytics software company that is transitioning from a consulting and research business to a SaaS and API technology business for education, government, workforce, and corporations. As the executive marketing officer, we are creating and executing b2b marketing strategies, implementing marketing and sales enablement process improvements, rolling-out new and updated SaaS-based software, and implementing customer success programs across the company. In the first half of 2017, we developed and implemented marketing and advertising strategies while owning the marketing budget to achieve revenue; marketing contribution to funnel grew from 9% to 32% in 6 months. I also lead business development support initiatives and develop plans to expand the customer base within existing channels. To date, the overall sales pipeline increased by 84%, new business has increased 140%, and the contribution from marketing-generated leads has tripled. We also implemented key performance indicators (KPIs) and a metric process from scratch, providing executive team reporting and actionable insights.
Baldrige FoundationBoard Member
Jan. 2015 - Jan. 2018Washington D.C. Metro AreaThe mission of the Baldrige Foundation is to support organizational performance excellence in the United States and throughout the world and to ensure the long-term growth and viability of the Baldrige Performance Excellence Program. We build, grow, and sustain National, state, and local support for Baldrige and Baldrige-based organizations.
American Nurses AssociationCorporate Advisory Board Member
Jan. 2015 - Dec. 2016The Corporate Advisory Board provides advice and counsel to the different ANA Enterprise businesses on a regular basis. The American Nurses Association, the American Nurses Foundation, and the American Nurses Credentialing Center all participate and provide different topics and issues for discussion.
Wolters Kluwer HealthHead of Product Marketing, Nursing Enterprise Solutions
May. 2011 - Dec. 2016Philadelphia PAI led a team of talented strategic marketing and product managers who acted as the “voice of the customer”, leveraging global market insights to develop and implement ideas and programs that engage, nurture, and educate future and current customers throughout the life cycle. We launched the Lippincott Solutions business-to-business brand that grew top-line revenue 4-fold over 5 years while increasing profitability by 35%, tripling the sales pipeline within four years; we created a digital direct-to-consumer strategy for drug products that increased market share from 27% to 41% in three years while saving over 50% in costs; we implemented direct to market strategy for digital academic solutions that improved product exposure directly to customers and prospects by 250%, increased software sales by 80%, and tripled the direct marketing contribution to the sales pipeline in 24 months; and we executed an international expansion initiative targeted at 13 countries that opened up an additional $450M market. We also established process improvement and KPI tracking initiatives that fostered results analysis with nine new metrics not previously followed. Specifically, we defined and drove retention and new customer acquisition strategies for evidence-based software solutions (clinical decision support, competency development, and adaptive learning educational products) in the business to business healthcare and higher education markets. We grew market share and brand experience in traditional direct to consumer brands, developing messaging and strategies that explain value to the market and act as a true partner to our customers. I hired, developed, coached, supported, and empowered the team that fostered the above success with 100% retention rate.
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