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Work Background
Real Asset MediaGlobal Head of Business Development
Dec. 2024WorldwideTerritory: Global
• Strategic Growth Planning: Developing and executing business strategies to drive global expansion and revenue growth across events, publications, and digital platforms.
• Market Analysis: Identifying emerging market trends and opportunities to enhance the company’s offerings and stay ahead in the competitive media landscape.
• Revenue Diversification: Innovating and expand revenue streams through new products, services, and geographic markets..
• Client Engagement: Acting as a key representative of the company, engaging with top-tier clients to ensure long-term partnerships and satisfaction.
• Brand Building: Enhancing the company’s reputation as a leader in the real estate and real assets sector by championing industry insights and impactful initiatives.
• Global Outreach: Spearhead efforts to expand the company’s presence in international markets, identifying and establishing footholds in key regions.
• Cross-Functional Collaboration: Working closely with editorial, marketing, and production teams to ensure synergy between content, events, and business goals.
Products: Real Asset Media (print, digital, events, subscription, enterprise)
Level of Contact: CEO, VP, Marketing Director
Sales Cycle: Two to six months.
Clients: Invesco, BNP Paribas Real Estate, Realterm, Greystar, Clarion Partners, NTrust Infotech, etc
Real Asset MediaHead of Sales and Marketing
Jan. 2022 - Dec. 2024RomaniaTerritory: global
• Researching into relationships that should be developed and manage effective partnerships with both existing and new key corporate partners, government and media (publishing houses)
• Innovating and offering new ideas and approaches for building relationships with other prospective business partners and with other networks and members where appropriate.
• Staying appropriately networked and keep abreast of trends, news, events and deadlines, so that all possible, new or enhanced opportunities are exploited.
• Leading on the implementation of the marketing and communication aspect,
• Initiating and managing existing and potential strategic corporate and media relationships,
• Engaging with mainstream media, academic institutions, government companies and individuals to develop potential opportunities
• Carrying out presentations and pitches to clients at meetings and dedicated events
• Ensuring all activity is recorded accurately on databases and evaluated accordingly,
• Ensuring all budgeting and follow up of project costs and negotiation of contracts is completed.
Products: Real Asset Media (print, digital, events, subscription, enterprise)
Level of Contact: CEO, VP, Marketing Director
Sales Cycle: Two to six months with prices around £15-£50k.
Clients: Colliers, Invesco, PwC, BNP Paribas Real Estate, CBRE, etc
SEI HealthcareGlobal Franchise Manager (ID, Pediatrics, Dermatology, Rheumatology, Endocrinology & Diabetes)
Mar. 2021 - Mar. 2022WorldwideTerritory: Global within my assigned therapy areas
• The job includes partnering cross-functionally and globally to shape groundbreaking ways to build the Pipeline, challenging processes and timelines, and finding innovative new ways to execute in market and outpace the competition. • Lead development and execution of brand plans to meet the business needs and expectations including monitoring market dynamics to develop and/or change strategic and tactical marketing plans. Fully responsible for P&L.
• Review current and future forecast for the brand as well as budgets to ensure plans can be executed and financial targets delivered.
• Partner with the media agencies to develop communication plans and contracts to maximize business results.
• Lead the commercialisation and in-market execution of product launches including partnering with sales management to plan and execute programs.
• Collaborate with x-functional teams that may include Sales, Market Research, Design, Finance to develop and manage marketing objectives, goals and strategies.
• Partner with X-functional team to identify continuous portfolio improvements.
• Maintain knowledge of current consumer, category and competitive trends to shape innovation pipeline and global activation strategies.
Products: Howitreat.md (publication watches, audio/video podcasts, written patient cases, webinars/ workshops)
Level of Contact: Marketing Director, Brand Lead, Global / Regional Medical Affairs
Sales Cycle: Two to six months. Prices from $5,000 to $250,000.
Clients: Gilead, Bristol-Myers Squibb, CSL, Janssen, Takeda, Novartis, Novo Nordisk, Merck, Lundbeck, Sanofi, Biogen, Celgene, Eli Lilly, Amgen, Astellas etc.
PRize MediaFounding Partner & CEO
Jan. 2021
Sales BoastFounding Partner and CEO
May. 2020WorldwideSales Boast aims to educate sales people in all the aspects of Sales. Your success is our priority! With a huge array of Sales Training Programs you can be sure that, no matter the level of your salesforce, we have a formula to deliver results like never before.
DYI InterviewFounding partner and CEO
May. 2020DYI Interview aims to help people achieve their dream careers. We aim to even the balance between the candidate and the hiring manager, helping people get that job they dream of.
Iberian PropertySales and Business Development Manager
Mar. 2020 - Sep. 2021London, United KingdomTerritory: European with a focus on UK
• Researching into relationships that should be developed and manage effective partnerships with both existing and new key corporate partners, government and media (publishing houses)
• Innovating and offering new ideas and approaches for building relationships with other prospective business partners and with other networks and members where appropriate.
• Staying appropriately networked and keep abreast of trends, news, events and deadlines, so that all possible, new or enhanced opportunities are exploited.
• Leading on the implementation of the marketing and communication aspect,
• Initiating and managing existing and potential strategic corporate and media relationships,
• Engaging with mainstream media, academic institutions, government companies and individuals to develop potential opportunities
• Carrying out presentations and pitches to clients at meetings and dedicated events
• Ensuring all activity is recorded accurately on databases and evaluated accordingly,
• Ensuring all budgeting and follow up of project costs and negotiation of contracts is completed.
Products: Iberian Property (print, digital, events, subscription, enterprise)
Level of Contact: CEO, VP, Marketing Director
Sales Cycle: Two to six months with prices around £10k.
Clients: Colliers, Invesco, Henderson Golobal Investors, PwC, BNP Paribas Real Estate, CBRE, etc
Infopro DigitalHead of Sales, Marketing Solutions - Risk.net, Central Banking, Insurance Post
Jan. 2015 - Mar. 2020London, England, United KingdomTerritory: Global • Responsible for developing the portfolio. Delivered consistent YOY revenue growth on all marketing solutions,
• Fully responsible for the Sales strategy, selling into: Banks, Insurance & Legal Companies, Asset and Fund Managers, Government and Regulatory Bodies, Energy Companies, as well as Universities, Associations, Publishing Houses and Bookstores.
• Ability to foresee, interpret and rapidly respond to market changes by adjusting strategies and realigning priorities accordingly.
• Keeping up to date with all hot topics in the financial industry, attending industry events and building relationships with C-level executives.
• Managing, maintaining and developing strong relationships with existing and potential customers to ensure their needs are met.
• Establishing sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products,
• Managing the day to day sales operations, managing a team of 60 Sales Consultants and Marketing Executives across all three brands, spread between London, New York and Hong Kong. The team delivered 600 events per year across conferences, training courses, awards, webinars and exhibitions.
• Maintaining sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors,
• Proven ability to work well in a globally-matrixed environment, collaborate across multiple stakeholder groups and influence all levels within an organization in order to drive results
• Working closely with the customer service team to ensure the smooth running of customer accounts,
Products: Risk.net,Central Banking, Insurance post (print, digital, events, subscription)
Level of Contact: CEO, VP, Marketing Director
Sales Cycle: Two to six months with prices around £75k
Clients: All Central and Investment Banks, All Service Providers, All Universities, All Publishing House
Incisive MediaHead of Sales - Risk, Central Banking, Risk Journals
Jun. 2013 - Jan. 2015London, United KingdomTerritory: Global
• Fully responsible for the Sales strategy, selling enterprise solutions to corporate accounts: Banks, Insurance Companies, Legal Companies, Asset and Fund Managers, Government and Regulatory Bodies and Energy Companies, as well as selling to Universities, Publishing Houses, Libraries, Associations and Bookstores. Delivered consistent YOY revenue growth.
• Ability to foresee, interpret and rapidly respond to market changes by adjusting strategies and realigning priorities accordingly.
• Keeping up to date with all hot topics in the financial industry, attending industry events and building relationships with C-level executives.
• Managing, maintaining and developing strong relationships with existing and potential customers to ensure their needs are met.
• Managing the day to day sales operations, managing a team of 60 Sales Consultants and Marketing Executives across all three brands, spread between London, New York and Hong Kong. The team delivered 600 events per year across conferences, training courses, awards, webinars and exhibitions.
• Establishing sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products,
• Maintaining sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors,
• Proven ability to work well in a globally-matrixed environment, collaborate across multiple stakeholder groups and influence all levels within an organization in order to drive results
• Working closely with X-functional teams to ensure the smooth running of customer accounts,
Products: Risk.net, Central Banking, Insurance Post (print, digital, events, subscription)
Level of Contact: CEO, VP, Marketing Director
Sales Cycle: Two to six months with prices around £75k
Clients: All Central and Investment Banks, All Service Providers, All Universities, All Publishing Houses
REFI Real Estate, Finance and InsuranceBusiness Development and Marketing Manager
Jun. 2012 - Jun. 2013London, United KingdomTerritory: European with a focus on UK
• Developing and delivering the strategy in new business development, marketing and communication, appropriate to need and responsive to opportunity,
• Aligning the strategy with that of the organisation, seeking to maximise effectiveness through collaboration.
• Helping to build the turnover of organisation from £300,000 to £1 million in 3-5 years.
• Researching into relationships that should be developed and manage effective partnerships with both existing and new key corporate partners, government and media,
• Innovating and offering new ideas and approaches for building relationships with other prospective business partners and with other networks and members where appropriate.
• Staying appropriately networked and keep abreast of trends, news, events and deadlines, so that all possible, new or enhanced opportunities are exploited.
• Leading on the implementation of the marketing and communication aspect of a three-year media project, disseminating editorial material more widely across Europe,
• Maintaining overall responsibility and accountability for ensuring the EU project outcomes are achieved and reported, ensuring that the marketing strategy is line with project requirements,
• Ensuring that the project is managed cost effectively and to a high quality, meeting the needs of the target group.
• Overseeing and where appropriate, developing a team of staff and interns in my area of responsibility.
• Initiating and managing existing and potential strategic corporate and media relationships,
• Carrying out presentations and pitches to clients at meetings and dedicated events
• Playing an active role in the planning, budgeting, monitoring and reporting
Products: PIE magazine (print, digital, events)
Level of Contact: CEO, VP, Marketing Director
Sales Cycle: Two to six months with prices around £10k.
Clients: Colliers, Invesco, Henderson Golobal Investors, PwC, BNP Paribas Real Estate, CBRE, etc
InformaSponsorship Awards Manager / Publishing Account Manager
Jan. 2012 - Jun. 2012London, England Metropolitan AreaTerritory: Global
Duties:
• Developed sales plans and generated new leads, foreseeing the whole sales cycle,
• Created client proposals and presentations,
• Worked closely with colleagues in the account executive, account management and ad operations departments to develop innovative advertising packages that meet clients' needs and budget,
• Met and surpassed sales quotas by finding creative ways to bring in new business and nurture existing client relationships.
• Sold sponsorship for the Awards ceremony,
• Developed and maintained relationships with existing and potential sponsorship clients
• Assisted in preparing promotional material to advertise sales opportunities,
• Kept precise records of conversations with all clients and sponsors,
• Met with trade and professional organizations and other groups to organize, promote and discuss IBI Agrow Awards,
• Professionally represent IBI at all times.
Products: The Public Ledger Magazine and Agrow Awards (print, digital, events, subscription, enterprise)
Level of Contact: CEO, VP, Marketing Director
Sales Cycle: Two to six months with prices around £10k.
Clients: Syngenta, Adama, Corteva Agriscience, Certis, Nufarm UK, Arysta Lifescience, Bayer
Pageant MediaPublishing Manager
Apr. 2011 - Jan. 2012London, England Metropolitan AreaTerritory: LatAm, MENA, Global
Duties:
· Responsible for opening up new markets in the LatAm region. This was pure new business development as I was hired to launch the magazine.
· Monthly travel to the LatAm / MENA region and all offshore domiciles as required.
· Met C level executives to develop new and maintain existing accounts - advertising, sponsorship and subscription.
· Assisted and liaise with the events team in preparation for the annual LatAm / MENA Fund Manager Performance awards.
· Networked with the Industry to better understand and follow the developments in the regional market place.
· Set and over-achieved advertising and sponsorship targets.
· Signed off on all advertising / sponsored editorial copy for each issue.
· Weekly meetings with editorial, staff writing and production teams
Products: LatAm Fund Manager / MENA Fund Manager (print, digital, events, subscription, enterprise)
Level of Contact: CEO, VP, Marketing Director
Sales Cycle: Six months average to one year. Prices ranging from £2k to £50k.
Clients: Bradesco Bank, Kadima Asset Management, Meta Asset Management, HSBC, Conyers Dill & Pearman, as well as a large number of off shore entities from government bodies to banks to publishing houses.
Connfidenza LimitedOwner, CEO and CIO
Mar. 2011 - Mar. 2019London, England Metropolitan Area• Advising people and companies to get Direct and Indirect Funding from EU depending on the nature of their project (grants, contracts etc.)
• In depth knowledge of the EU’s Indirect funds: • European Regional Development Fund – regional and urban development
• European Social Fund – social inclusion and good governance
• Cohesion Fund – economic convergence by less-developed regions
• European Agricultural Fund for Rural Development
• European Maritime and Fisheries Fund
• Advising on both public tendering rules as well as starting a business
Reed MidemInternational Sales Executive
May. 2009 - Mar. 2011REED MIDEM – B2B and B2C sales •New Business Development via cold calling and lead generation activities
•Build and maintain long-term relationships with existing and new clients.
•Assist with the preparation and follow up of the selection panel meetings.
•Investigation, search and creation of leads from web based enquiries and data.
REED EXHIBITIONS – B2B sales
•35% out of office Presentations and meeting clients, 65% office based
•Actively sell exhibition space over the phone and face to face.
•Meeting predetermined revenue targets per events via stand sales.
•Source new business from trade press, rival media and competing UK and European events.
•Develop and effectively manage the database and identify potential new areas of business.
•Immerse in the markets and track industry developments by regularly monitoring the industry press.
•Project manage individual projects.
•Making recommendations to prospects and clients of the various solutions the company offers to their business issues, regularly attend industry evening events/launches and panel meetings.
•Responsible for planning and implementing sales of exhibition space •Retention and growth of the existing business through account management.
•Planning, developing and managing floor plan areas.
•Work across a portfolio of events and cross sell.
•Attend Reed Exhibitions events and competitor events (both domestically and internationally) thereby maintaining relationships, expanding the database and prospecting for new business.
•Accurately report progress through weekly sales reports and forecast revenue projections allowing the Head of Sales & Exhibition Director to budget accordingly.
Pavitt's ProduceSales Manager
May. 2007 - Jan. 2009London, United Kingdom• Developing business plans and sales strategies for the market that ensures attainment of company sales goals and profitability. • Preparing action plans by individuals as well as by team for effective search of sales leads and prospects. • Conducting one-on-one review with all Sales Representatives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Sales Representative’s activity and performance. • Providing timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin. • Creating and conducting proposal presentations, • Developing a database of qualified leads through referrals, telephone canvassing, face to face conversation, phone calls, direct mail, e-mail and networking.
Darex AutoSales Manager
Jan. 2006 - Apr. 2007Suceava County, Romania• selecting, scheduling, supervising, directing, coaching, counselling, disciplining, and training of subordinates; • analysing and driving of sales volume, customer service, profitability and performance;
• implementation of competitive strategies; managing productivity standards; and overall Showroom management responsibilities. • Shipping and Receiving - Managing and supervising to ensure accurate accounting of merchandise coming into the Showroom and transfers, returns or exchanges that impact inventory records
• Understanding of the local and the international market focus and tracking competition and trends in the market; knowledge of competitors services and prices to build on sales opportunities. • Responsible for determining appropriate outcomes to customer issues and concerns by making sound business decisions.
SC URB Rulmenti Suceava SAMarketing and Communications Coordinator
Sep. 2004 - Dec. 2005Suceava County, Romania• Maintaining contact with foreign customers (e-mail, phone, fax etc),
• Elaborating price lists for existent and new customers,
• Searching for new target market willing to buy URB products,
• Translating documents in / from English, French, Spanish, Italian, Romanian,
• Launching deliveries with the arrival of a new order,
• Taking care of all the necessary documents until the goods arrive to the customer.
• Attend scheduled Management Team meetings, • Attend Manager Meeting in absence of General Manager,
• Assist General Manager in organizing weekly paperwork.
Spare time hobbyTranslator, proofreader, tutor
Jun. 2002Romania, London• I have translated various documents, books, articles, projects and websites for companies and individuals, as well as tutored different level students for English, French, Spanish, Italian and Romanian exams, in Romania and in the UK.
Stefan cel Mare University of SuceavaPA to the English Department
Jul. 2001 - Aug. 2004Suceava County, Romania• screening telephone calls, enquiries and requests, and handling them when appropriate; • organising and maintaining diaries and making appointments; • dealing with correspondence and writing letters, and taking dictation and minutes; • producing documents, briefing papers, reports and presentations; • standing in for the teachers and making decisions and delegating work to others in their absence; • devising and maintaining office systems to deal efficiently with paper flow; • Arranging travel and accommodation and, occasionally, travelling with the teachers to take notes or dictation at meetings, or to provide general assistance during presentations.
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