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Work Background
FORZA PRIVATE CLINICMarketing and Strategy
Jan. 2024Sales and Marketing:
-Managed and coordinated with Key Opinion Leaders (KOLs) to enhance brand visibility and drive sales.
-Pitched and collaborated with KOLs for strategic brand positioning.
-Planned and executed marketing events and cooperative campaigns to boost sales and brand recognition. Website Management: Developed and maintained the company's Chinese website, ensuring a user-friendly experience and up-to-date content. Social Media Management: Managed the company's presence on RED (Xiaohongshu), Wecom, and Wechat, including content creation and community engagement. Customer Service: Provided consumer services on WeChat, WeCom, and WhatsApp, addressing inquiries, resolving issues, and ensuring customer satisfaction. Campaign Planning: Strategized and implemented social media campaigns, tracking performance metrics to optimize results.
Yaso TangbaoSocial Media Marketing Manager
Jun. 2022 - Oct. 2023New York, United StatesFounder and partner of Double Mama LLC. A ghost kitchen for five+ brands with different fusion of food.
Photon Space PSCMarketing Director
Jan. 2022 - Sep. 2023New YorkDigital marketing for token/crypto airdrops; Maintaining social media, creating contents for social media, product managing, and brand developing.
Light's Café & Inn 兩光咖啡Co-Founder
Dec. 2018 - Dec. 2023Shanghai, China
Freelance (Self employed)BD, CRM and Social Media Marketing Consultant
Jun. 2017 - May. 2022Shanghai, ChinaClients: Food Bloggers, Pet Influencers, Makeup Influencers and Aesthetic Clinics -Product Management: Managed product life cycles, from ideation to launch, ensuring alignment with market trends and customer needs.
-Consumer Management: Analyzed consumer behavior and trends to optimize marketing strategies and enhance user engagement.
-Business Development for Startups: Played a key role in developing and executing business strategies for startups. Built social media presence from scratch, driving brand awareness and growth.
-Social Media Strategy & Content Creation: Cross platforms management; designed and managed compelling social media content across multiple platforms, including Xiaohongshu (XHS), Instagram, Facebook, Twitter (X), and TikTok.
-Brand & Influencer Collaboration: Collaborated with brands to create partnership opportunities and managed influencer relationships to enhance brand visibility and reach target audiences.
Ruder FinnSenior Account Executive
Mar. 2016 - Mar. 2017Shanghai City, China1. Designing and creating social media communications and posts for Wechat
2. Developing and communicating story angles and engagement ideas with social KOL 3. Writing for press releases, invitation, and business e-mail
4. Creating and designing PowerPoint for new business pitches
Apex Communications Consultants Co., LTD.Account Executive
Aug. 2014 - Sep. 2015Taipei City, Taiwan1. Events planning, including third parties negotiation, clients negotiation, creating quotation, and event onsite 2. Assisted and held events, including group interview, press conference, and media briefing
3. Wrote and distributed press releases and invitation to media, and follow up calls
4. Expanded media relations and pools, including media studies, media investigate, and talking to media 5. Localized byline articles and distributing the articles to pitched media
6. PR Project: nice App launch press conference, Gartner IoT Local media briefing, Gartner 2015 Predicts Small Group Interview, and Bluetooth SIG Media Conference. Onsite: SanDisk 2014 Product Launch, Coke Cola Jump Rope Event, IBM Interview
Beautiful Planning Marketing & PRPR Associate
Nov. 2013 - May. 2014New York1. Researched and contacted various media outlets and placing pitch letters to media contacts 2. Distributed and wrote press release and pitch letters; bookmarked press release and articles online 3. Assisted media coordinators to interview with clients during campaigns
4. Created and used call scripts to contact possible clients and media contacts
5. PR Project: Harkiss Designs Spring Trunk Show 2014’
The Paley Center for MediaCuratorial and Creative Services Intern
Oct. 2012 - Dec. 2012New York1. Researched the important events/dates of New Media/Internet/Social networks 2. Updated current events, news, and videos on twitter and Facebook
3. Edited and subscribed videos and important information on YouTube
WABC-TVSales Intern
Jan. 2012 - May. 2012New York1. Assisted the research department in gathering data for sales’ presentations and projections 2. Mapped the required day time shows and identified local ads and national ads
3. Reviewed logs for everyday ads and made sure similar competitions are not next to one another 4. Attended sale calls with different associates and learned the techniques of negotiation with clients
Expecting Models Inc.Agent Assistant Intern
Sep. 2011 - Dec. 2011New York1. Researched new client leads and growth opportunities, and assisted with castings and model submissions to client 2. Edited and took digital photos for new born models and updated portfolios for agency’s signed models
3. Updated and maintained model contracts and records into website and files
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