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Work Background
Founder and Copywriter for Female Focused Brands
Creative StoreyFounder and Copywriter for Female Focused Brands
Mar. 2019Remote• Determining advertising approach by collaborating with founders, developers, product managers, designers and marketers towards unified goals. • Writes copy for websites, social media, adverts, press, emails, newsletters, product marketing materials, articles and more on topics of public interest. • Researching and writing technical, information-based material and documentation for product descriptions, web copy and eBooks. • Making core decisions on publication content in conjunction with editors offering sharp copyediting and proofreading - reviewing copy for publication to ensure conformity with accepted rules of grammar, style and format, coherence of story, and accuracy, legality and probity of content. • Partnering with marketing teams across diverse projects to strengthen brand voice, tone and narrative. • Creating unique and well-researched copy that aligns to brand identity and guidelines. • Taking ownership of projects by evaluating and re-designing copy for measurable success. • Developing ideas and meeting proposal deadlines. • Text reducing - to get the point across clearly in as few words as possible; less is more. • Writing, delivering and studying client questionnaires to gather understanding of the TOV needed to engage with communities and the target audiences. • Writing meticulously with detail, style, and tone. • Target audience research On-page SEO implementation for higher search engine rankings. • Invoicing and Work-log admin to keep a unified account of all work produced
Creative Content & Marketing Coordinator
Angelos Boat Tours Creative Content & Marketing Coordinator
May. 2018 - Mar. 2019Italy- In charge of creating and leading all social media output. Including creating copy and content to schedule daily posts for social platforms with focus on follower growth and tour sales. - Responsible for writing copy and creating imagery for online-based competitions and adverts - Completed market research and metric analysis for business growth measurement. - Preserved brand integrity by monitoring the consistency and quality of content with attention to detail, proofreading and copyediting skills. -Coordinated art and graphics creation for effective promotion.
Head of Ecommerce/Copywriter
Robert GoddardHead of Ecommerce/Copywriter
Jul. 2016 - Jan. 2018Peterborough, England, United Kingdom• Responsible for overseeing and leading our small team in all aspects of copy and content creation, edit and output, from day 1 of website start-up. • Writing advertisement copy for press, catalogues, packaging and web displays. • Researching and writing technical, information-based material for apparel products, including individual and unique item descriptions for over 6000+ products. • Responsible for all written copy on the website including fashion blog and articles for website on topics of target audience interest. • Worked alongside graphic designers and photographers to evolve seasonal campaigns and develop brand identity, ensuring visual consistency through the 8 retail stores and online. • Making decisions about the specific content of publications in conjunction with other team members and in accordance with editorial policies and guidelines. • Reviewed copy for publication to ensure conformity with accepted rules of grammar, style and format, coherence of story, and accuracy, legality and probity of content. • Created copy to align with campaigns for both social media and eCommerce website promotion. • Chose words or vocabulary to reflect the brand's tone of voice. • Effectively and efficiently completed market research. • Supervised my team to ensure we met daily and weekly sales targets and conversion rates. • Broke up large walls of text with headings and bulleted lists. • Wrote microcopy for social media pages. • Streamlined information by taking complicated content and simplifying it – without taking away from the accuracy of the information.
Sales Assistant
Robert GoddardSales Assistant
Jun. 2014 - Jun. 2016Huntingdon, England, United Kingdom- Used knowledge of current and upcoming trends to dress customers, mannequins and displays with creative flair and originality. - Welcoming customers and assisting them with their shopping requirements. - Understanding and meeting customers' needs. - Carrying out sales and reaching sales targets. - Assisting with copy and content creation and output for online platforms such as Instagram and Facebook. - Choosing props and accessories for designing and creating attractive visual displays for windows. - Using skills in visual design and space utilisation to enhance the aesthetic appeal of walkways, counters, and in-store displays. - Building relationships with customers to increase the likelihood of repeat business. - Providing fashion advice; choosing and coordinating outfits for customers, mannequins and models. - Replenishing products on shelves and display units. - Monitoring customer behaviour.
Stylist
Levi Strauss & Co.Stylist
Jul. 2012 - Jun. 2014Cambridge, England, United Kingdom- Built empathetic relationships with customers to increase likelihood of repeat business. - Carried out sales with the aim towards reaching sales targets. - Provided fashion advice; chose and coordinated outfits for customers, mannequins and models. - Contacted new and existing customers to discuss how their needs could be met through specific products and services. - Used knowledge of current and upcoming trends to dress customers, mannequins and displays with creative flair and originality. - Responsible for choosing props and accessories for designing and creating attractive visual displays for windows. - Used skills in visual design and space utilization to enhance the aesthetic appeal of walkways, counters, and in-store displays.
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