Creative StoreyFounder and Copywriter for Female Focused Brands
Mar. 2019Remote• Determining advertising approach by collaborating with founders, developers, product managers, designers and marketers towards unified goals.
• Writes copy for websites, social media, adverts, press, emails, newsletters, product marketing materials, articles and more on topics of public interest.
• Researching and writing technical, information-based material and documentation for product descriptions, web copy and eBooks.
• Making core decisions on publication content in conjunction with editors offering sharp copyediting and proofreading - reviewing copy for publication to ensure conformity with accepted rules of grammar, style and format, coherence of story, and accuracy, legality and probity of content.
• Partnering with marketing teams across diverse projects to strengthen brand voice, tone and narrative.
• Creating unique and well-researched copy that aligns to brand identity and guidelines.
• Taking ownership of projects by evaluating and re-designing copy for measurable success. • Developing ideas and meeting proposal deadlines.
• Text reducing - to get the point across clearly in as few words as possible; less is more.
• Writing, delivering and studying client questionnaires to gather understanding of the TOV needed to engage with communities and the target audiences.
• Writing meticulously with detail, style, and tone.
• Target audience research On-page SEO implementation for higher search engine rankings.
• Invoicing and Work-log admin to keep a unified account of all work produced