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Work Background
Creative StoreyFounder and Copywriter for Female Focused Brands
Mar. 2019Remote• Determining advertising approach by collaborating with founders, developers, product managers, designers and marketers towards unified goals.
• Writes copy for websites, social media, adverts, press, emails, newsletters, product marketing materials, articles and more on topics of public interest.
• Researching and writing technical, information-based material and documentation for product descriptions, web copy and eBooks.
• Making core decisions on publication content in conjunction with editors offering sharp copyediting and proofreading - reviewing copy for publication to ensure conformity with accepted rules of grammar, style and format, coherence of story, and accuracy, legality and probity of content.
• Partnering with marketing teams across diverse projects to strengthen brand voice, tone and narrative.
• Creating unique and well-researched copy that aligns to brand identity and guidelines.
• Taking ownership of projects by evaluating and re-designing copy for measurable success. • Developing ideas and meeting proposal deadlines.
• Text reducing - to get the point across clearly in as few words as possible; less is more.
• Writing, delivering and studying client questionnaires to gather understanding of the TOV needed to engage with communities and the target audiences.
• Writing meticulously with detail, style, and tone.
• Target audience research On-page SEO implementation for higher search engine rankings.
• Invoicing and Work-log admin to keep a unified account of all work produced
Angelos Boat Tours Creative Content & Marketing Coordinator
May. 2018 - Mar. 2019Italy- In charge of creating and leading all social media output. Including creating copy and content to schedule daily posts for social platforms with focus on follower growth and tour sales. - Responsible for writing copy and creating imagery for online-based competitions and adverts
- Completed market research and metric analysis for business growth measurement.
- Preserved brand integrity by monitoring the consistency and quality of content with attention to detail, proofreading and copyediting skills. -Coordinated art and graphics creation for effective promotion.
Robert GoddardHead of Ecommerce/Copywriter
Jul. 2016 - Jan. 2018Peterborough, England, United Kingdom• Responsible for overseeing and leading our small team in all aspects of copy and content creation, edit and output, from day 1 of website start-up.
• Writing advertisement copy for press, catalogues, packaging and web displays.
• Researching and writing technical, information-based material for apparel products, including individual and unique item descriptions for over 6000+ products.
• Responsible for all written copy on the website including fashion blog and articles for website on topics of target audience interest.
• Worked alongside graphic designers and photographers to evolve seasonal campaigns and develop brand identity, ensuring visual consistency through the 8 retail stores and online. • Making decisions about the specific content of publications in conjunction with other team members and in accordance with editorial policies and guidelines.
• Reviewed copy for publication to ensure conformity with accepted rules of grammar, style and format, coherence of story, and accuracy, legality and probity of content.
• Created copy to align with campaigns for both social media and eCommerce website promotion. • Chose words or vocabulary to reflect the brand's tone of voice.
• Effectively and efficiently completed market research.
• Supervised my team to ensure we met daily and weekly sales targets and conversion rates. • Broke up large walls of text with headings and bulleted lists.
• Wrote microcopy for social media pages.
• Streamlined information by taking complicated content and simplifying it – without taking away from the accuracy of the information.
Robert GoddardSales Assistant
Jun. 2014 - Jun. 2016Huntingdon, England, United Kingdom- Used knowledge of current and upcoming trends to dress customers, mannequins and displays with creative flair and originality.
- Welcoming customers and assisting them with their shopping requirements.
- Understanding and meeting customers' needs.
- Carrying out sales and reaching sales targets. - Assisting with copy and content creation and output for online platforms such as Instagram and Facebook.
- Choosing props and accessories for designing and creating attractive visual displays for windows.
- Using skills in visual design and space utilisation to enhance the aesthetic appeal of walkways, counters, and in-store displays.
- Building relationships with customers to increase the likelihood of repeat business.
- Providing fashion advice; choosing and coordinating outfits for customers, mannequins and models.
- Replenishing products on shelves and display units.
- Monitoring customer behaviour.
Levi Strauss & Co.Stylist
Jul. 2012 - Jun. 2014Cambridge, England, United Kingdom- Built empathetic relationships with customers to increase likelihood of repeat business.
- Carried out sales with the aim towards reaching sales targets. - Provided fashion advice; chose and coordinated outfits for customers, mannequins and models.
- Contacted new and existing customers to discuss how their needs could be met through specific products and services.
- Used knowledge of current and upcoming trends to dress customers, mannequins and displays with creative flair and originality.
- Responsible for choosing props and accessories for designing and creating attractive visual displays for windows.
- Used skills in visual design and space utilization to enhance the aesthetic appeal of walkways, counters, and in-store displays.
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