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Network Power<100 people
Roles
✨100%
Business Owner
Geos
🇺🇸100%
United States
Work Background
InterHead of Marketing US
Jul. 2022Miami, Florida, United StatesA SuperApp to make life easier.
Banco de BogotáGrowth - Lifecycle
Oct. 2020 - Aug. 2022Bogotá, Distrito Capital, Colombia• Leading the Growth Lifecycle management function within Banco de Bogotá, in charge of assessing and executing strategic opportunities that accelerate customer ́s value creation.
• Leading the planning and development of Banco de Bogota´s Growth engine to accelerate Retention and Reactivation for digital clients.
RappiHead of Growth - Colombia
Jul. 2019 - Oct. 2020BogotaLead the Growth function for Colombia in charge of Acquisition, Retention and Reactivation of Rappi ́s user base in order to achieve the GMV, Frequency and Unit Econ for the 9 verticals. • In charge of planning and executing the local Microzone Strategy in order to maximize Rappi ́s impact at a local level across 10 main cities in Colombia.
• Developed and Executed highest CAC optimization strategy in 2020, delivering highest cost optimization for Colombia.
RappiGlobal Account Growth Manager - Arcos dorados
Jul. 2019 - May. 2020Bogotá D.C., ColombiaIn charge of Rappi’s largest corporate account across 9 counties (more than 500 outlets).
UberSr Marketing Manager Uber Eats | Central America and Caribbean
Mar. 2019 - Sep. 2019Bogotá D.C. Area, ColombiaIn charge of the OnLine and OffLine Planning and Execution for Costa Rica, Guatemala, El Salvador, Guatemala, Panamá, Dominican Republic and Puerto Rico
DiageoGroup Brand Manager Whisky DLX
Aug. 2015 - Aug. 2016BogotaIn charge of DLX portfolio: Old Parr, Buchanan's and JWBL
Ferrero LADMPralines Category Manager - Latin America Developing Markets
Jul. 2013 - Jul. 2015Bogota
Unilever Middle AmericasMDL Skin Cleansing Manager
Jul. 2012 - Jul. 2013Bogota, Colombia
SABMillerTrade Insights Coordinator
Oct. 2007 - Jul. 2009• 360º Shopper and Retailer research, to define Retail white spaces to grow on the beer category on 2008. • Development of client satisfaction and trade marketing effectiveness index to evaluate the performance and formulate efficiencies for brand and channel development.
Unilever AndinaCompetitors Insight Coordinator for Andean region
Mar. 2007 - Sep. 2007• Development of the competitors’ intelligence function within the Andean region
• Support to global brand development teams on the regional assessment of Home Care, Personal Care and Foods, identifying the regional volume threats and growth attainability
Unilever AndinaAssociate Trade Manager for Direct Application Soaps
Apr. 2006 - Mar. 2007Bogota, Colombia• Execution of the product re-launch, recovering 6% of share on the first year of re-launch.
• Development of trade development programs for category's volume growth
Unilever AndinaManagement Trainee
Dec. 2004 - Apr. 2006Rotational program through Supply chain, Finance, Marketing and sales.
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