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Work Background
Víctor Moreno GutiérrezFreelance Art Director
Jan. 2025Spain, MadridFreelance Art Director and Graphic Designer with over 7 years of experience in brand design, packaging design, art direction and creative consulting. Wide experience leading projects with multidisciplinary talent, from print design to product and fashion photography.
Christian Dior CoutureSales Associate
Jun. 2024 - Nov. 2024Barcelona, Cataluña, España
GP BatteriesSenior Graphic Designer
Jul. 2021 - Oct. 2023Hong Kong (RAE)- Art Direction and Graphic Design execution - Concept Development
- Collaborate (from briefing to delivery) with external and internal creative talents (Photographers, 3D renderers, retouchers packaging engineers and more)
- Graphic development of branding assets such as photography art direction, packaging design guidelines and brand updating and gatekeeping
- Development of Brand style guides for every project
Centdegres Hong KongSenior Graphic Designer
Aug. 2019 - Jul. 2021Hong Kong, Hong Kong SAR- Market research, design and art direction for packaging and brand identity projects for clients focused on luxury cosmetics, fashion and well-being. - Collaboration with clients, partners and creatives in the studio to develop design concepts aligned with the brand strategy ACCOUNTS: ARANYANI, Bollyglow, COSMOPROF ASIA, ENRICH, Gerard Bertrand, INFORMA GOROUP, IOMA Paris, OJAR, PERFUMATORY, SEARGE LUTENS, SUNOVA, Van Cleef & Arpels
centdegrésJunior Graphic Designer
Dec. 2017 - Mar. 2019Shanghái, China- Graphic design and conceptualisation on branding projects, packaging and website specialised in B2B brands - Present design concepts to clients and management and work with client - Execute final artworks for digital and printing, materials advise and mockup follow-up - Reporting to Creative Director and General Manager ACCOUNTS: Burj Al Arab, Bollyglow, CARTIER, CHANDO, China Beauty Expo, DETTOL, ESTEE LAUDER, SKIN INC, RRRAW Chocolate, SEPHORA, TIENS GROUP
Fly Me To The Moon AgencyPhotographer and art director (internship)
Jan. 2016 - Dec. 2017Madrid, Comunidad de Madrid, España- Photography, art direction and supporting designers and art directors.
- Execution of communication and branding assets, social media and printed materials.
- Deeply understand and apply our clients' branding guidelines.
PublicisArt director (internship)
Jan. 2016 - Dec. 2016Madrid, Comunidad de Madrid, España- Support to senior art directors and creative directors in layout and design tasks.
Research for visual resources. ACCOUNTS: GSK, AstraZeneca, Janssen Cilag, Roche.
Drapper SterlingGraphic Designer (internship)
Jan. 2015 - Dec. 2016Madrid, Comunidad de Madrid, España- Ideación y ejecución de materiales de comunicación, redes sociales y web. CLIENTES: Salunatur
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