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Work Background
CAFUHead Of Finance
Mar. 2022Dubai, United Arab EmiratesWorking with the CEO and other department heads as a sounding board for all financial matters. I lead a team of 7 direct reports. Some of my key initiatives are Design and implemented Budgeting process from scratch
Build a team ground up by designing a structure of all sub-functions, hiring suitable team members and providing mentorship Initiated the implementation of Microsoft Dynamics Business Central Helped in due diligence of M&A activities (buy-side) Design of financial reporting to help informed decision making
Formulation of financial control policies
SellAnyCar.comHead Of Finance
Mar. 2019 - Mar. 2022Dubai, United Arab EmiratesServing as an advisor to the Board, managing full spectrum of the strategic finance role encompassing areas of managing different business verticals and their financial needs, tracking business expansion, performing feasibility studies, evaluating business proposals, forecasting and budgeting. Achievements: ▪ Formulated the strategic roadmap and created new tactical scenarios that enabled business turnaround and sustenance of market leadership for both companies despite challenging markets. ▪ Coordinated the Series D funding round of company including financial and legal due diligence, handling investment bank queries and liaison with potential investors. ▪ Managed the cleanup of 3 years accounting records and implementation of NetSuite.
▪ Design and implementation of budgetary controls.
▪ Participated in key decisions as a member of the executive management.
▪ Developed new financial strategies, restructured the accounting department in terms of staff and IT, and achieved all financial analysis reporting and cost analysis requirements to enable us to identify the real strengths and weaknesses in our manufacturing process.
▪ Achieved process automation, resulting in reduction of manual work and boosting of operational efficiency.
The TAQ OrganizationGM Commercial Finance
Jan. 2018 - Jan. 2019Lahore, PakistanWorking as Head of Commercial Finance department managing, pricing models, investment appraisals, new projects (Feasibility, market research, recommendations), business partnering etc. Achievements: ▪ Conceptualized, performed market research and prepared a winning business model for tourism business segment and forged major vendor and supply chain alliances thereafter. ▪ Designed and implemented major KPI’s for the real estate and tourism business segment. ▪ Managed the implementation of business intelligence / dashboards in Microsoft PowerBI.
FinWhizz Accounting & Finance ConsultantsSr. Finance Consultant
Nov. 2016 - Nov. 2017United KingdomWorked as an independent consultant and serving different client needs like Accounting, VAT, Income Tax, Financial Software Implementation, Pricing Models, Investment Appraisals etc. Achievements: ▪ Led the team which was responsible for conversion of company’s accounts production from legacy desktop-based software to cloud based solutions.
▪ Setup and developed SAP B1 implementation business segment for the company. ▪ Worked with 3 tech startups as consulting CFO and helped them raise seed capital / Series A funding. ▪ Worked with our IT providers to develop and implement automated VAT / VAT MOSS application and provide integration with the payment gateway.
Alliance Valves Group LimitedFinance Director
May. 2014 - Oct. 2016Huddersfield, United KingdomAchievements: ▪ Successfully revived one sick unit by restructuring / negotiating the debt with vendors/creditors. ▪ Arranged new trade finance / invoice finance lines for the aforementioned business unit. ▪ Implemented business intelligence systems and automation of cross-country and multi-currency subsidiaries.
Ali Bin Ali Group of CompaniesFinance Manager (F&B Stream)
Sep. 2008 - Mar. 2014Doha, QatarDirecting overall Finance function independently and directly reporting to Group CFO/ EVP. Handling a staff of 22 directly reporting to me. Achievements:
▪ Right sized the working capital by controlling A/R, inventory, A/P thereby achieving a remarkable reduction in working capital by 66%. ▪ Implemented Micros/Fidelio suit of applications and reduced the monthly period close cycle by 7 days. ▪ Designed and implemented cost control mechanisms resulting in reducing prime cost by 10% (based on sales) and reduction of POS wastage by 50%.
Lahore GymkhanaFinance Controller
Apr. 2005 - Aug. 2008Responsible of directing overall finance function and reporting to the board of directors. Handling a staff of 27 directly reporting to me.
Zoqi Catering ServicesAccounting Manager
Jan. 2004 - Mar. 2005
KPMGAudit Trainee
Jan. 2001 - Mar. 2004Lahore, Pakistan
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