The Clorox CompanyRegional Marketing Director AMEA & ASIA | Strategy | Transformation | Digital | E com | Innovation
Apr. 2019 - Dec. 2021United Arab EmiratesBusiness, brand & digital transformation leader, orchestrating growth of $350+ Million business spread across Middle East, Africa, Asia, Australia. Key accountabilities include, developing & deploying business & brand strategy, digital transformation, owning regional PnL, collaborating with country teams on business analysis to enhance brand equity & market share, designing innovations, collaborating with local teams on execution excellence, and mentoring / coaching 23 marketers. • Revamped regional business, brand, digital & innovation strategy towards growth, achieving three-year CAGR of +8% revenue & +9% profit. For perspective, previous growth CAGR was 2% revenue and 4% profit. • Assisted in KSA JV M&A due diligence & value creation opportunities. • Led development & deployment of Global Glad brand purpose and 5 yr innovation strategy, whereby positioning Glad bags & wraps as an enabler in putting an end to irresponsible waste. Australia & NZ already activated new purpose by introducing Glad to be Green sub brand comprising of compostable, 90% recycled and ocean recovered bags, resulting in month on month share growth to attain leadership value share (27%). • Coaching/mentoring team of 23 marketers on equity building, business analysis, execution excellence, mindset & mental health (especially during Covid). Engagement scores continue to improve year on year, with latest score at 87points (+2pts higher than company average).
• Developed Covid-19 consumer education guidelines and deployed them regionally. Execution was successful as “Trust in Brand” equity scores improved month on month. Same guidelines, acted as best practices, were adopted by Latin America (LATAM) & Canada. • Expedited understanding of “new consumer normal” in Covid-19 world to revamp regional innovation & communication plans.
• Influenced and assisted in expediting supply resilience of key regional SKUs, leading to minimal out of stock during Covid panic buying