With over 26 years of experience spanning
public, private, and non-profit sectors
across diverse regions—including the
Middle East, Africa, Asia, Latin America,
and Australia/New Zealand—I bring a
wealth of expertise in driving marketing
excellence and strategic transformation. I
have worked in/with a wide spectrum of
organizations, including government and
semi-governmental entities, Fortune 500
companies, family-run joint ventures,
import and distribute businesses, and
startups. I have demonstrated success in
leading marketing initiatives, executing
brand turnarounds, driving business
diversification, and enabling sustainable
growth. I am also skilled in public sector
and corporate strategy with a
specialization in brand building,
consumer-centric decision-making, and
fostering cross-functional collaboration. I
continue to be an agile decision-maker
with a focus on integrating innovation into
marketing and strategy execution to meet
dynamic business needs. Currently, I
support public and private sector
organizations in crafting and executing
strategies with an emphasis on
stakeholder communication to streamline
implementation. Concurrently, I advise
startups across the GCC region, guiding
critical strategic decisions to navigate
growth and market expansionMore...