With over 26 years of experience spanning
public, private, and non-profit sectors
across diverse regions—including the
Middle East, Africa, Asia, Latin America,
and Australia/New Zealand—I bring a
wealth of expertise in driving marketing
excellence and strategic transformation. I
have worked in/with a wide spectrum of
organizations, including government and
semi-governmental entities, Fortune 500
companies, family-run joint ventures,
import and distribute businesses, and
startups. I have demonstrated success in
leading marketing initiatives, executing
brand turnarounds, driving business
diversification, and enabling sustainable
growth. I am also skilled in public sector
and corporate strategy with a
specialization in brand building,
consumer-centric decision-making, and
fostering cross-functional collaboration. I
continue to be an agile decision-maker
with a focus on integrating innovation into
marketing and strategy execution to meet
dynamic business needs. Currently, I
support public and private sector
organizations in crafting and executing
strategies with an emphasis on
stakeholder communication to streamline
implementation. Concurrently, I advise
startups across the GCC region, guiding
critical strategic decisions to navigate
growth and market expansionMore...
I am an engineer turned consultant. I have 8 years of experience mainly in HR consulting. My experience covers multiple industries across the MENA region, which includes but is not limited to, healthcare, pharmaceuticals and health sciences, aviation, retail, military and defense, technology and of course the public sector especially in Saudi Arabia and the United Arab Emirates.
I have expanded my horizons in my last job and started covering areas outside of HR consulting, mainly within operations and strategy such as strategy execution, governance, and enterprise partnerships management.
I am always looking for a new challenge to take on. Looking forward to working together.
Aseel AlsoubMore...