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Work Background
In career transitionCorporate communications director I Integrated communications leader
Jun. 2024São Paulo, São Paulo, Brasil
SanofiDirector of Corporate Communications and Responsibility
Nov. 2019 - May. 2024- I led Institutional, product and cause communication in an integrated manner - approaching either internal and external audiences - and measuring results with appropriate methodology.
- I consolidated a consistent and qualified brand image and reputation for the company on earned media and owned channels, also measuring results frequently.
- I facilitated the strategic planning for Corporate Responsibility.
- I led image and reputation crisis management, being reference for the leadership team.
- I encoraged professional development, building a high-performance team focused on delivering impact to the company.
SanofiExternal Communications Manager
Aug. 2016 - Oct. 2019São Paulo- I built the Communication Partners hub, eliminating redundancies and expanding the scope and quality of services provided to the company.
- I implemented an Image Audit in the company to measure the quality of exposure on the press and social media. The results were used to guide strategic changes in Communication when necessary.
- I led the company's corporate digital presence on digital social networks.
- I managed strategy and execution of the institutional campaign Você Faz, Sanofi Faz, the first institutional campaign in the history of Sanofi in Brazil. The result was an increase in corporate brand awareness among main external stakeholders according to image and reputation research.
SanofiMedia Relations Manager
Sep. 2015 - Jul. 2016- I led the development of best practices for press relations for all business areas.
- I managed the planning and execution of external communication strategies.
- I developed communication strategies for health education.
CDN Comunicação CorporativaExecutive Director
Jan. 2008 - Sep. 2015Sao Paulo- I led teams working for various business sectors: Pfizer, Zoetis, Cutrale, Syngenta, Tetra Pak, Federal University of São Paulo (Unifesp), Maria Cecília Souto Vidigal Foundation, Anglo American, Areva T&D, CPFL Energia, DHL Express and Beneficência Portuguesa de São Paulo.
CDN Comunicação CorporativaAccount Manager
Dec. 2005 - Dec. 2007Sao Paulo- I performed strategies and operations for press relations, being responsible for the relationship between the press and the client.
- I led the strategy and execution of image and reputation crisis management on various fronts.
- I managed the ideation and execution of personalized Media Trainings for each client.
- I led the communication strategy for social networks.
CDN Comunicação CorporativaAccount Executive
May. 2004 - Nov. 2005Sao Paulo- I worked full time for Pfizer, both for human and animal health, regarding media relations.
O Estado de S. PauloReporter
Feb. 2000 - Apr. 2004- I covered the healthcare sector daily, both in the public and private sectors, shedding light on relevant discussions for the reader and the entire chain involved in the healthcare business.
Espaço 2 ComunicaçãoPress Officer
Mar. 1995 - Mar. 1999- I worked as an in-house press officer for the Children's Institute at the Hospital das Clínicas of the Faculty of Medicine of the University of São Paulo.
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