Pacific MagazinesDigital Marketing Executive
Mar. 2016 - Oct. 2018Sydney, Australiamarie claire - InStyle - BEAUTYcrew - Foodiful - Girlfriend Working on marie claire (curated package of style and substance, with a total footprint of over 982,000), InStyle (the biggest-selling prestige fashion magazine in Australia), Girlfriend (multi-award winning brand), BEAUTYcrew (Australia’s number one online beauty destination) and Foodiful (a digital food destination with world-leading technology). As the marketing executive, I contributed on developing the strategic marketing plan and deliver on this plan that is set in line with the business goals of each individual brand. Day to day I work on event management, digital marketing, social media marketing, B2C marketing, project/campaign management, competitions and giveaway opportunities, sponsorship development and implementation, copywriting for print and digital, sales, promotions, post-analysis reporting and community management. As the lead marketer on Girlfriend (both print and digital) I was responsible for driving new sales of the magazine, current customer retention, digital platform growth and achieving commercial results. I oversee the delivery of all marketing and promotional creative to ensure a clear brand that is held to the highest standard, as well as pursue new media and brand partnerships to uplift and grow brand awareness, engagement and reach.