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Network Power<100 people
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Work Background
Self-employedLifestyle and Energy Coach
Mar. 2025
Career BreakFull-time parenting
Jul. 2024 - Mar. 2025- Maternity leave - Dedication to holistic self-development - Life coaching & Energy healing service
Marriott Resort Palm Jumeirah DubaiDirector of Sales (preopening, launch and operation)
Apr. 2022 - Jun. 2024Dubai, United Arab Emirates- Developed entire commercial strategy, as well as budget for all segments and all markets for a 602-room premium resort – first Marriott Resort in GCC and Brand’s flagship hotel. - Established KPIs and department SOPs; selected, hired, and executed onboarding of the entire sales team; developed and fulfilled multisegmented contracting; planned and set up related business trips calendar, travel trade marketing, expense budgets; implemented tactical strategies for 2022/2023/2024 across all segments, markets and need periods accordingly. Selected Contributions: - Head of department reporting to Director of Sales and Distribution - Strategic commercial role fully responsible for budgeting, forecasting and planning for the entire department - Achieved 100% of 2023 budget by end of August 2023 in the first operational year - Pre-opening and opening of the first region’s Marriott Brand resort – 3rd biggest in the world - Sales Team selection, recruitment, and management - Kept proactive sales role across all segments with specific personal sales focus on DACH, UK, Europe and Consortia - Brand re-positioning in the region and amongst global premium/luxury partners – Marriott Resort to be perceived as key luxury/premium family destination on Palm Jumeirah and a number one choice on West Beach stretch
BTB TOURSProject Director - Luxury FIT launch & lead
Aug. 2021 - Apr. 2022Dubai, United Arab Emirates- EXCOM role
- Developed and launched BTB Luxury brand within CIS, EEC, Israeli markets among more than 14,500 partners. - Was responsible for the entire commercial strategy formulation, promotional B2B activity and progressive and consistent business
growth.
- Established DMC in the luxury market, as well as with key B2B luxury bookers; provided incremental business growth from 0 to 87% materialization rate for the new business segment within first 6 months, trained the FIT luxury reservation team and initiated promotional, representation and travel activity in the company in UAE, Egypt, Turkey. Selected Contributions: - Head of department reporting directly to the owner of the company
- Project and product launch experience – business plan, team onboarding, SOPs, budget, targets, new clients’ attraction
and retention within the most competitive DMC CIS/Russia and evolving Israeli market environment
- BTB Luxury (BTB Tours) positioning and brand image creation
- Brought a profit of over USD 800,000 in the first 6 months since joining
Address Hotels + ResortsDirector of Sales (preopening and launch)
Jun. 2020 - Jul. 2021Dubai, United Arab Emirates- EXCOM role - Developed entire commercial strategy aimed to guarantee smooth pre-opening/opening and property launch experience.
- Established the client and partner base/tacticals/action plans positioned to guarantee exceptional first operational year ROI regardless of economical crisis restrictions, competitive area and brand being perceived as solely corporate. - Ensured commercially successful opening of the first Resort Concept product within Address Hotels + Resorts brand. Selected Contributions: - Created and implemented sales strategy of the very first Resort concept product within Emaar brand having the highest RevPar (AED 1,800), as well as ADR (AED 2,560) in the area. - Developed, presented and confirmed pre-opening as well as operating budget for Wholesale, Corporate, Groups, Discount, Retail segments. - Set up entire cross-market/ cross-segment business plan and a 3-year commercial plan.
- Recruited, onboarded and led entire sales team taking care of leisure, corporate, groups and retail segments. - Created teams’ KPIs and Targets. - Initiated successful performance with a minimum of 65% of business on the books for Q1,2,3 next year starting from 2 months prior to actual opening.
- Successfully dealt directly with the Owners, as well as Emaar Corporate office representing Project Commercial operations while reporting to GM in charge.
Kempinski HotelsComplex Associate Director Of Sales (preopening, launch and operation)
Nov. 2018 - Jun. 2020Dubai, United Arab Emirates- In charge of two properties: Emerald Palace Kempinski and Kempinski Hotel & Residences Palm Jumeirah - Delivered leadership and direction to maximize revenues and profits from leisure segment with a keen focus on Europe, DACH, UK, Americas, Australia, New Zealand, and Consortia.
- Leveraged strong analytical skills and comprehensive experience for the development of preopening /opening business plan and product launch strategy.
- Scheduled, developed and implemented entire sales team’s yearly business travel plan and budget.
- Strategized yearly and quarterly plans and produce forecasts for UAE/overseas partnerships. Selected Contributions: - Improved decision-making process by analysing performance and developing monthly business review reports.
- Increased revenues and new business opportunities by creating customer-centric marketing plans and budget as well as sales promotions.
- Maximised the effectiveness of action plan set up for the existing and prospect accounts. Enhanced organization’s image and customer loyalty through sales trips and trade show participation.
Zaya Nurai IslandSenior Sales Manager (wholesale segment launch and development, all markets)
Apr. 2017 - Nov. 2018Abu Dhabi, United Arab Emirates- Envisioned entire Leisure strategy for 2018, resulting in a significant boost in sales and revenues.
- Strengthened and maintained robust relations with the luxury FIT local as well as international accounts worldwide.
- Conducted business requirement, competitive, and market analysis to develop rate structure, business plan, and budget for the entire Leisure segment.
- Represented company in exhibitions, tradeshows, and luxury events to engage top and potential market leaders.
- Improved Customer engagement by coordinating promotional and marketing activities. Selected Contributions: - Ensured proactive diversification of the source markets within leisure segment by growing Germany, UK, CIS, USA, Eastern Europe, Scandinavia, Benelux, Switzerland, Austria, Italy, France, Australia, USA, Latin America, GCC, Africa.
- Achieved YOY growth of 45% of the leisure segment and 37% growth of the total business mix.
Nikki Beach Hotels & Resorts EMEASales Manager (preopening, launch and operation)
Feb. 2016 - Apr. 2017Dubai, United Arab Emirates- Generated business opportunities from overseas accounts, as well as local destination management companies, including all markets except for GCC and Middle East.
- Displayed excellent communication skills while negotiating pricing conditions and service level agreements with customers.
- Administered planning and realisation of sales calls by visits, phone calls and direct mail, to both new prospects and existing customers.
- Planned and executed overseas business trips, including sales calls, exhibitions, trade shows, luxury brand events and trainings.
- Fostered robust relations with the key accounts to maximise loyalty and satisfaction levels. Selected Contributions: - Raised revenues and sales through maintenance, development and growth of the present customer base while seeking out new business.
- Improved leads conversion rate by developing persuasive offers, quotes and logistical solutions for customer.
Waldorf Astoria Hotels & ResortsSales Executive (preopening, launch and operation)
Feb. 2014 - Feb. 2016Dubai, United Arab Emirates- Held accountable for increasing sales across CIS, Benelux, France, Scandinavia, South Europe, East-Central Europe, Australia, Americas, and Asia.
- Developed effective plans and creative local/ international marketing channels/ strategies based on local market trends and competitor activity analysis.
- Generated business into the hotel and increased market/customer share in all revenue streams through Development of customer accounts and travel within the local/ international area.
- Negotiated rates and formulated company contracts for the hotel in accordance with current business and pricing conditions. Selected Contributions: - Ensured exceptional guest experience and initiated comprehensive sales programs in close coordination with other departments in the hotel. - Improved senior level decision making by providing comprehensive reports based in appointments, calls made and business leads to director of sales and senior management
Premier Hotels and ResortsGroup Marketing and PR Manager
Sep. 2011 - Feb. 2014Kyiv, Ukraine- Created marketing strategies for the company brands and integrated loyalty programs such as Premier Club, or Premier Kids Club.
- Kept abreast with market trends and competitor activities to identify and secure new marketing opportunities for the properties’ and hotel chains’ representation.
- Planned and executed complex projects, such as: entire entity rebranding.
- Implemented various marketing programs across luxury, mid scale and budget target audience; brand magazine content creation and editorial work; organization of annual partner/media events.
- Delivered expert advice to sales team for the creation of marketing collateral and tactical promotions, associated with the key market segments (Business/Tourist Groups, MICE). Selected Contribution: - Raised hotels’ awareness, improved demand, and enhanced loyalty by planning, organizing, and implementing activities with external agencies.
Haut-Lac International Bilingual SchoolMarketing Fieldwork Project
Oct. 2010 - May. 2011Lausanne, Vaud, Switzerland
InterContinental Hotels & ResortsSales and Marketing Management Trainee (hotel preopening and launch)
Feb. 2009 - Jul. 2009Kyiv, Kyiv City, Ukraine
Hyatt Hotels CorporationFood and Beverage Management Trainee (hotel opening, launch and operations)
Feb. 2008 - Jul. 2008
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