nathalia souza - blogueira, TikTok

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Work Background

TikTokAmericas Manager, TikTok Marketing Partners Program

Apr. 2024Los Angeles Metropolitan Area

TikTokGlobal Marketing Partnerships & Industry Education, Manager

Dec. 2023 - Apr. 2024United States

Snap Inc.Head of Vertical Business Marketing

Jun. 2022 - Dec. 2023Los Angeles Metropolitan AreaLead the development and execution of a comprehensive marketing strategy, dedicated to attracting, engaging, and growing key vertical partners, and increasing advertiser consideration of Snapchat investment across a variety of products

The Cheesecake FactoryMarketing Manager, Digital Branding & Strategy

Feb. 2022 - Jun. 2022Los Angeles County, California, United StatesResponsible for developing and executing revenue and awareness-generating marketing strategies, measured by specific KPIs, that educate, entertain and inspire consumers across a variety of channels and in collaboration with domestic and global partners. Manage programs executed in collaboration with the paid media, social media, creative, and community management agencies, ensuring marketing programs deliver on the overarching business goals. Build and foster relationships with external brand partners, influencers, celebrities, athletes, and cross-functional internal teams. Manage digital marketing budget and measure the effectiveness and ROI of marketing programs.

The Cheesecake FactoryDigital Marketing Strategy Lead

Feb. 2021 - Feb. 2022Los Angeles Metropolitan AreaDeveloped and managed the execution of the national brand marketing strategy, including messaging, platform positioning, and creative and media development. Utilized data and insights to drive programs and tactics like paid and organic social media advertising (Facebook, Instagram, TikTok, Snapchat, YouTube) influencer and brand partnerships, branded content, paid search, and other digital placements. Launched our TikTok presence and generated over 31 million views of owned content with each video averaging over 1 million views in 5 months. Launched AR cheesecake theme filters on Snapchat, with the campaign reaching over 5 million unique users.

The Cheesecake FactorySenior Marketing Specialist

Jun. 2019 - Mar. 2021Greater Los Angeles AreaSupported the brand’s national and regional marketing strategies focused on growing awareness within new and existing markets, and increasing restaurant sales. To accomplish this, I worked collaboratively with internal and external partners to develop and execute a variety of marketing tactics like social media owned content, influencer partnerships, email, SEO, paid search and social, PR, OOH, radio, tv and in-restaurant materials. Worked closely with creative, PR, paid media and influencer agencies to execute year-round marketing campaigns. Created the social media strategy per channel, setting KPIs, value propositions, and overseeing the creative and content development. Additionally, for the year 2020 - I developed and executed all organic and paid social creative, including writing copy, leading photo shoots, editing static and video content, and publishing posts across a variety of channels. Successfully lead the execution of the go-to-market strategy for the new restaurant openings in Dadeland, FL, Charlotte, NC, Franklin, TN, Tysons, VA, Birmingham, AL, and others

Natalie StoriesSocial Media Strategist & Keynote Speaker (Consulting)

Dec. 2016 - Sep. 2019Los Angeles, California, United StatesNatalie Stories turns thoughts and ideas into established brands that generate massive revenue, and loyal social media followings through innovative marketing strategies for clients in the entertainment, tech, and retail industries. 👉 Built a Facebook Live show with over 2M followers and 6K engaged Messenger subscribers 👉 Created a network of influencer shows on Musical.ly (Now TikTok), Live.ly, and Facebook 👉Grew LinkedIn page to 10K followers that originated inbound sales surpassing $300K 👉Produced data-driven creative for social video campaigns around marketing and innovative customer engagement platforms that generated millions of views 👉Produced social media videos for Chamber Media focused on increasing inbound leads and channel followers that generated over 200K views in three months, and closed three high-profile partnerships 👉Presented Marketing Keynotes at VidSummit, Growth Marketing Conference, and more

KeapSr. Strategist, Digital Marketing & Partnerships

Aug. 2018 - Jun. 2019San Francisco Bay AreaDeveloped and managed the execution of digital B2B marketing strategies for year-round acquisition and awareness campaigns, owning the creative and optimization agendas. Parterned with several other teams, including Content, Creative, Data, and Product Operations, in developing integrated marketing programs aimed at educating and inspiring prospects to invest in and advocate for a variety of products. Developed industry strategy and marketing creative (narratives, videos, thought leadership, and success stories) to educate and inspire business owners via a variety of channels (Blog, YouTube, Twitter, Instagram, LinkedIn, Facebook, among others.). Engaged with the advertising and social media marketing community, and act as the external face of Infusionsoft by presenting industry thought leadership on stage at internal and external events like VidSummit, Content Marketing Conference, Growth Marketing Conference, Search Marketing Summit, and other marketing conferences. -Awarded Facebook Case Study for a video ad campaign that lowered the cost per lead by 70%, generated over 5M views and increased average daily reach by 41% -Lowered the Facebook Messenger cost per lead by 86% through implementing video creative -Produced and hosted a Live show on Facebook, Instagram, and YouTube that increased brand awareness and boosted social media following -Developed partnerships with 15 world-renowned business influencers like Dennis Yu, AJ Wilcox, Mari Smith, Travis Chambers, and others raising social media engagement by 345% -Increased organic leads by 70% by sending traffic to the product landing pages via Instagram Story Swipe Ups, social channel content, and chatbot messages

KeapSr. Specialist, Social Media Marketing

Dec. 2017 - Aug. 2018San Francisco, CaliforniaManaged the development and execution of B2B social media content aimed at increasing website traffic, growing the follower count, and increasing engagement. Tactics included social media live shows, strategic influencer activations, YouTube video-owned content series, and Messenger chatbots (Facebook, Instagram, Twitter, and YouTube). -Grew follower count, engagement, and organic traffic by over 65% in the first three months. -Reached over 1 million viewers on Facebook live shows within 6 months -Increased blog traffic by 350%

Earny Inc.Communications & Acquisition Manager

Jan. 2016 - Dec. 2017Santa Monica, California, United StatesManaged the successful execution of direct response display, television, and social media creative in advertising campaigns. Scaled Facebook marketing efforts 6x, making it the highest lead generation vendor in the online channel. - Established strategic implementation instructions including audience segmentation, budgetary restrictions, test timing, ad creative units, and measurement metrics - Measured digital marketing campaign performance using extensive analysis of the entire marketing cycle -Created brand guide, messaging and established value propositions after intensive research -Developed language for the app store, new feature rollouts, email marketing, and newsletters

The Walt Disney CompanyCoordinator, Visual Communications & PR

Jan. 2015 - Dec. 2017Burbank, CASpearheaded the social media campaign strategy and execution for 75 Walt Disney Television Primetime and Late Night shows. Published creative content on Twitter, Instagram and the official website during live events like ESPYS and The Academy Awards -Established and monitored content calendars, wrote social copy, and scheduled posts -Submitted talent requests, leading influencer activations, covering events and live broadcasts/chats -Achieved “verified” status on Twitter and Instagram handles by working with influencers -Created a Social Media Style Guide to educate the Publicity department on live events social protocol

Total Merchant ServicesMarketing Analyst

Sep. 2013 - Sep. 2014Woodland Hills, CACreated and executed the content marketing strategy, aimed at growing brand awareness and user acquisition. Managed community and creative for all social media platforms including LinkedIn, Facebook, YouTube, Twitter, as well as for the blog on Groovv.com. Highlights: -Directed and executed the production of acquisition video ads for YouTube (Budget of 100K+) -Produced a photoshoot in 10 states for web content, social media, and other marketing collateral -Generated 550+ mobile subscribers within 20 days from an in-store giveaway -Previous Position: Marketing Coach, Intern

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