ABSL RomaniaDigital Marketing Specialist
Jan. 2017 - Dec. 2018Bucharest, RomaniaABSL is a professional association (NGO) representing the outsourcing industry in Romania, gathering high profile companies (e.g. Microsoft, Accenture, HP, Deutsche Bank, UiPath) which conduct business in the area of Shared Services Center (SSC), Business Process Outsourcing (BPO), Information Technology Outsourcing (ITO) and Research and Development (R&D). • Develop and execute the Business to Business Social Media Marketing Strategy for the ABSL brand in order to increase brand awareness and sales for membership plans. • Generate market leads using various channels: marketing email campaigns, newsletters, Facebook and LinkedIn. • Engage with prospects by creating value proposition content online, resulting in an increase of 33% the number of followers on LinkedIn. • Drive enrollments of the Business Services Master's Degree program, whom purpose is to increase the workforce in the outsourcing industry. • Develop and execute a customer-centric digital marketing strategy for the enrollments, resulting in exceeding the quota by 82% versus previous year. • Create published content, media articles, press releases, business interviews, in both local and international market in order to promote and strengthen the Business Services sector worldwide and Romania's investment attractiveness. • Collaborate with investors and provided them with strategic information concerning market opportunities, which led 5 companies to the decision to invest in the outsourcing industry in Romania. • Innovate ABSL's marketing strategy by introducing custom market studies as a benefit for the member companies, delivering a total of 4 studies.