Evelina Băroiu - Marketing Manager Romania & Brand and Innovation Manager SEE, Unilever

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Work Background

Unilever Food SolutionsMarketing Leader Romania

Apr. 2019Bucharest, Romania

Unilever Food SolutionsChannel & Trade Marketing Manager

Nov. 2018 - Mar. 2019Bucharest● Drive FS business growth (savoury, dressings, tea, desserts) in Romania. Drive, plan and execute innovation plan from insight to launch for the region. Plan and execute channel, trade and digital marketing activities in Romania. Input and actively participate in category projects from insight to launch for the region ● Insight, idea generation and concept development for RO market ● Launch innovation/renovation in RO - Input to gate documents, prepare strategic pricing and RO business cases, AW development, supporting materials) ● Prepare/adapt all communication materials for operators and DSRs on the RO market – SSs, videos, product catalogues, promo leaflets, POS, and all other communication materials ● Lead and manage RO web site and digital communication ● Develop and lead annual channel activity and trade promotional calendar for RO (eg. seasonal promotions) ● Manage and execute trade ● Category, Channel &Trade expert working very closely with CD team – having a true external orientation. ● Executing the annual trade activity plan and perfect store (on-line and off-line) incl management of and Tea-to-Office. ● Supervising the DSR program with inputs & KPI. ● Responsible for monitoring competitive environment and evaluating product quality on RO market ● Involved in MCO category planning through development then execution. ● Manage events in RO (Unichef, Roadshows). ● Support with ideas and knowledge the digital executions.

Unilever Food SolutionsTrade Marketing Executive

Jan. 2017 - Oct. 2018Bucharest, Romania●Builded deep trade customer understanding from real life customer perspective, trade issues and trends-from owner, DSR and operator perspective, working closely with Sales and Channel Marketing. ●Analysed and proposed the annual Trade Activation plan in line with Country Channel, Category and overall business priorities; ●Implemented Activation and Promotions (AVPs- activity value propositions) that helped the customer and maximized growth for both trade customer and UFS; ●Worked with Channel Marketing to develop all UFS selling materials dedicated to trade partners, incorporating & tailoring content from category mix and channel teams; ●Worked with Channel Marketing in managing the external design house, event agency and supplier to ensure the smooth launch & implementation of trade activation plan and agreed free trade events; ●Drived free trade/TAR via digital by building and maintaining an accurate database and organizing demand –creation campaigns by use of digital tools; ●Proposed annual Trade activation plan focused on agreed Trade product-basket (including DSR SIS, joint activation with trade partners, joint communication in specialized trade magazines, attendance to trade events) ●Contributed to annual C&C activation plan (price promo, co-packs, listings, direct mailing activities to targeted customer segments, attendance to specific events); ●Organized launch pack to C&C buyers of new products, linex etc (including presentation, sampling, communication materials); ●Prepared with design agency inserts in C&C magazines, direct mailing formats, secondary placement materials, in-store communication materials; ●Been a key driver of Perfect Store Execution (define/implement/measure), defining together with C&C Executive all main KPIs and supporting accurate implementation and measurement; ●Proposed annual activity plan with each Tea to Office partner, developed communication materials to support on-line campaign, measure performance, monitor prizes allocation;

Coca-Cola Hellenic Bottling CompanyPromo Planner Specialist

Mar. 2014 - Jan. 2017Bucharest, Romania● Created and updated promotions and campaigns in SAP on the request of Marketing department, following the internal procedures ● Setup & check the business approvers of the promotions and campaigns, according to the internal procedures ● Strictly follows the promotions management procedures in order to comply with audit rules ● Monthly tracking of key indicators for promotions management processes and propose solutions for performance optimization ● On time/accurately communication for promotions control process ● Prepared reports and presentations for promotions management processes ● Actively participated in development programs, internal trainings as per Romanian legislation, internal policy and procedures ● Knowledge sharing with the team and involvement in the induction program for the new employees in Commercial ● Respected the Coca-Cola Hellenic values and the Code of Business Conduct ● Accepted and implemented the actions for continuous improvement and optimizations across the company ● Maintained a good working relationship with stakeholders in Marketing, Sales by promptly offering support ● Cross-functional communication with Customer Service, Finance, Master Data, BSS in order to ensure qualitative services for internal customers ● Constantly improved the working routines ● Actively participated in the projects for promotions management optimization (SAP and non-SAP) ● Promoted best practices across the company in regard to promotions planning

Coca-Cola Hellenic Bottling CompanyMarket To Cash Master Data Junior Expert

Jul. 2010 - Feb. 2014Bucharest, Romania● Maintained customer database in SAP ● Ensured compliance with the procedures in the daily activity ● Compliance with agreed SLA ● Created new client codes ● Reported SAP data analysis on demand ● Periodically checked the accuracy of customer data

Hiper-Com Consulting SRLOperator Input, Validation And Data Processing

Nov. 2008 - May. 2009Bucharest, Romania● Database Maintenance