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Work Background
Vault Security Systems AGCreative & Brand Director - Global
Jan. 2023Zurich, Zurich, Switzerland
VistaCreative Director Brand
Aug. 2011 - Aug. 2022Barcelona Area, SpainOver the past 11 years, built and led the in-house global photography division, located across Europe, the US and the Middle East. Main responsibility was to establish a strong, differentiated and cohesive brand photography platform, which has been applied to all marketing, social, advertising and e-commerce efforts. Combining the strengths of the in-house creative team with high-profile external talent, led and directed countless on-location and studio shoots, maintaining the highest quality standards, also ensuring emphasis on innovation and improving production efficiencies. Under my supervision, Vista has continuously and measurably increased sales through state of the art lifestyle & studio product photography. One of my key achievements has been piloting and successfully implementing an in-house CGI/3D department that has saved Vista significant time and money in terms of the operational costs and investment typically required for large scale e-commerce studio productions. Led and managed in-house talent across videography, 3D, photography, marketing- and print design. This included building a diverse and supportive team culture, performance management, mentoring, coaching and development of team members accross multiple locations. Beyond leading the photography department, also responsible for the overall global visual brand expression.
Full Tilt PokerExecutive Creative Director / Team Leader
Sep. 2010 - Aug. 2011Dublin City, County Dublin, IrelandResponsible for conception, visualization and validation of the overall marketing and advertising efforts, both above and below the line, working in close cooperation with external agencies. Leading and directing the creative teams from concept to completion. A key accomplishment worth mentioning was leading the creation of a television commercial for the largest poker cup to date, in close collaboration with an Oscar-winning FX specialist. Supervised a staff of 16, including print designers, video editors and motion graphic design experts.
bwin.party digital entertainmentArt Director Advertising / Team Leader
Jan. 2008 - Dec. 2010Vienna, AustriaResponsible for the visualization and validation of bwin’s global advertising activities, both on- and offline, with significant emphasis on sports sponsorship (Real Madrid). Closely collaborated with external advertising agencies, led the internal design teams based in Vienna, to oversee the consistent application of the visual brand style guides. This included ensuring appropriate use of typography, color, photography and other brand elements to create impactful campaigns for various markets.
Tageszeitung ÖsterreichArt Director
Nov. 2005 - Dec. 2007Vienna, AustriaAt „Österreich“, one of Austria’s largest daily newspapers, managed a team of up 12 people. Main responsibilities were UX/UI & front end design, online- and print campaigns, audio-visual and motion graphic design.
Verlagsgruppe News / NetworldArt Director
Mar. 1998 - Oct. 2005Vienna, AustriaManaged a team of 6 designers, responsible for the front-end design of digital platforms of numerous print magazines published by „News“, including "woman", "TVMedia", "News Networld", "Wetter.at", "e-Media".
Furthermore been responsible for various projects involving corporate design, and online- and print, editorial & cover design, advertising campaigns, as well as animated digital billboards.
Origin IntegratedOwner
Jan. 1997Barcelona / Vienna
NovomaticGrafik Designer
Jan. 1992 - Sep. 1994Vienna, AustriaResponsible for game design, corporate design and creation and visualization of print campaigns. Privately Held; 16.000 employees; Gambling & Casinos Industry
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