VistaCreative Director Brand
Aug. 2011 - Aug. 2022Barcelona Area, SpainOver the past 11 years, built and led the in-house global photography division, located across Europe, the US and the Middle East. Main responsibility was to establish a strong, differentiated and cohesive brand photography platform, which has been applied to all marketing, social, advertising and e-commerce efforts. Combining the strengths of the in-house creative team with high-profile external talent, led and directed countless on-location and studio shoots, maintaining the highest quality standards, also ensuring emphasis on innovation and improving production efficiencies. Under my supervision, Vista has continuously and measurably increased sales through state of the art lifestyle & studio product photography. One of my key achievements has been piloting and successfully implementing an in-house CGI/3D department that has saved Vista significant time and money in terms of the operational costs and investment typically required for large scale e-commerce studio productions. Led and managed in-house talent across videography, 3D, photography, marketing- and print design. This included building a diverse and supportive team culture, performance management, mentoring, coaching and development of team members accross multiple locations. Beyond leading the photography department, also responsible for the overall global visual brand expression.