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Work Background
Herd MSLAccount Director
Jan. 2022 - Oct. 2023Sydney, New South Wales, AustraliaWorking with AUDI, SATC, Instagram, Tanqueray, Baileys, Gordon's, Johnnie Walker, Meta, Lenovo, Foxtel, Karcher, CBA, Heineken, CUPRA, Intel
Thrive PR + CommunicationsSenior Account Director
Jan. 2021Sydney, New South Wales, Australia
Ovato Communications Senior Account Manager
Aug. 2019 - Dec. 2020Sydney, AustraliaTeam leader and strategic communications adviser helping my clients to achieve business objectives, maintain high standards and over-achieving on KPIs and deliverables. Specialising in written communications, influencer management, social strategy, media events and product launches.
DEC PRAccount Manager
Jun. 2018 - Aug. 2019Sydney, Australia
PPR AustraliaAccount Manager
Jul. 2017 - Jun. 2018Adelaide, AustraliaSome case studies of activities I worked on: Alienware at RTX 2018 - https://www.ppr.com.au/case-study/rtx-2018-bringing-gaming-experiences-to-life/ B Part of It Immunisation Campaign - https://www.ppr.com.au/case-study/convincing-young-south-australians-b-part-of-it/ Wargaming AUS Server Launch - https://www.ppr.com.au/case-study/celebrating-the-world-of-tanks-server-launch/ Alienware at PAX 2017https://www.ppr.com.au/case-study/alienware-bringing-gaming-hardware-to-life-at-pax/ -
Weber Shandwick AustraliaSenior Account Executive
Aug. 2014 - Jul. 2017Sydney, AustraliaSAE in the Technology Practice of Weber Shandwick in Sydney. My accounts include Honeywell Building Solutions, Honeywell Process Solutions, Sonos, NetApp, Qualcomm, ServiceNow, Hostworks, ibis Hotels, Nespresso, ANZ and Facebook.
WorldSmartMarketing & Communications Strategist
Jan. 2014 - Sep. 2014Adelaide, AustraliaMy role was to contribute to the overall success and profitability of WorldSmart within the RD Jones Group through the co-ordination and implementation of correlative marketing, advertising, Public Relations and communications related strategies. Key objectives was to create and implement a strategic and all inclusive digital marketing and communications strategy which encompasses all objectives and key messages of each associated brand. In this role I also specialised in social media strategy, (Facebook, Twitter, LinkedIn, Pintrest, YouTube etc), database maintenance and cleansing, audience engagement via targeted content marketing, online network growth and engagement, maintaining of news feeds and forums, mass communication strategies, internal communications and restructure, generation of marketing materials and monitoring, evaluation and content generation for all brands associated with WorldSmart, (SmartRetail, SmartFuture, WorldSmart Technology, Retech), and The Jackpot Club.
SunTrix and Suntrix CommercialMarketing and Communications Officer
Nov. 2013 - Feb. 2014Newton, SADraft content for marketing and promotional materials including, corporate communications, creative, copy, marketing briefs, publicity material and collateral copy. Support communications strategies to inform and educate clients, partners, staff and other key stakeholders. Support social media requirements to further enhance the Suntrix brand and actively participate in Suntrix on line conversations. Manage Suntrix social media including Facebook, Twitter, Linked In and manage the Suntrix website pages and SEO updates. Research and write Media Releases and weekly blog posts. Review competitive information and maintain an up to date competitive analysis document. Create quarterly newsletters and post updates online. Actively assist in the creation and implementation of marketing campaigns, industry activities, conferences, trade shows and other relevant events to increase the prospective client base’s knowledge of Suntrix products. Assist with the design of the Brand Guide, social media policies, brochures, white papers, and maintain branding across the organization in the templates being used. Assist with the development of the annual marketing plan within the agreed budget. Actively assist in the creation of marketing campaigns, industry activities, conferences, trade shows and other relevant events to increase the prospective client base’s knowledge of Suntrix products. Continually build and develop client relationships.
British IndiaDigital Media and Communications Strategist
Nov. 2013 - Feb. 2014Adelaide, AustraliaDevelop, implement and evaluate communication strategies for to increase the awareness and visibility of British India and other brands owned and operated by the governing group. Develop, implement and evaluate digital communications strategies over social media platforms and all company websites. Establish all necessary social media sites, and develop current website with increased attention to SEO and interactivity. Communicate with all internal employees about various developments and events, as well as establish and maintain all essential relationships with media personalities, journalists, and food writers/bloggers. Actively assist in the creation and implementation of marketing campaigns, industry activities and other relevant events.
Port Adelaide Football ClubEvents Volunteer
Sep. 2013 - Sep. 2014Alberton & Adelaide OvalI am a game day, ushering, and events volunteer with the Port Adelaide Football Club at both club functions at Alberton and the new Adelaide Oval. I am also a 2014 PAFC member.
Alex Nakone FilmsSocial Media and Communications Coordinator
Jul. 2013 - Aug. 2013Adelaide, AustraliaResearch, generation and promotion of weekly blog posts relating to Alex Nakone Films and Film Annex. Social media maintenance and management, promoting Alex Nakone Films and Film Annex to existing audiences and promoting audience growth. Initiating audience participation and interaction across multiple new media platforms including Film Annex, Facebook, Twitter, Pintrest, LinkedIn, Vimeo and Tumblr. Assisting in planning and promoting new projects to the industry and global audiences.
Public Relations Institute of AustraliaStudent Member
Jan. 2013 - Sep. 2014I have been a member of PRIA all through my post graduate degree at the University of South Australia. I was involved as an ambassador of Public Relations at on campus promotions during O-Week, and regularly attend networking functions, web seminars and industry tutorials hosted by the Public Relations Institute.
Harvey NormanSales Exec
Apr. 2012 - Jan. 2014Customer Service and Sales Representative charged with money handling, returns, booking stock in and out, end of day banking and til clearances. General administrative duties & costumer communications, use of internal POS system, generation on invoices, applications for finance and rental payment options, stock& specialty orders, booking in of repairs, greeting & assisting customers, sales, phone, email and online negotiations, booking out of purchases, processing payments, training of new staff members, merchandising & repairs on technological stock including computers, cameras, printers & software.
Digimob AdelaideCustomer Service and Relations Officer
Aug. 2011 - Nov. 2011Adelaide CBDGeneral administrative duties and costumer communications, greeting and assisting customers, database entry, minute taking, responding to online customer quires, phone operations, booking in and out of handsets, sales, cash handling and end of day cash sheets and processes. EFTPOS transactions, refund negotiations, stock orders, handling complaints, opening and closing, and training new staff members.
Cargo ART MagazineSenior Contributor (Writer & Reviewer)
Jul. 2010 - Jan. 2016Sydney, AustraliaContributing editorial writer covering arts, film, music, pop culture, travel, sport and basically anything else. Working across events and review nationwide, specifically Sydney and Adelaide.
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