WorldSmartMarketing & Communications Strategist
Jan. 2014 - Sep. 2014Adelaide, AustraliaMy role was to contribute to the overall success and profitability of WorldSmart within the RD Jones Group through the co-ordination and implementation of correlative marketing, advertising, Public Relations and communications related strategies. Key objectives was to create and implement a strategic and all inclusive digital marketing and communications strategy which encompasses all objectives and key messages of each associated brand. In this role I also specialised in social media strategy, (Facebook, Twitter, LinkedIn, Pintrest, YouTube etc), database maintenance and cleansing, audience engagement via targeted content marketing, online network growth and engagement, maintaining of news feeds and forums, mass communication strategies, internal communications and restructure, generation of marketing materials and monitoring, evaluation and content generation for all brands associated with WorldSmart, (SmartRetail, SmartFuture, WorldSmart Technology, Retech), and The Jackpot Club.