Kathleen Reynolds - Chief Branding & Operations Officer, Brentmark, Inc.

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Work Background

Space Railway CorporationMember of the Board of Advisors

May. 2023Austin, Texas, United States

ConfidentialVP of Branding & Communications

Sep. 2022 - Mar. 2023Austin, Texas, United StatesAs a seasoned executive with extensive experience in branding, communications, marketing, public relations, strategic planning, risk management, and threat operations and management, I have a proven track record of success in leading the development and execution of comprehensive rebranding strategies and targeted communications plans. My leadership extends to multiple mediums, including podcasting production programs, thought leadership platform initiatives, and video production. As a critical executive leadership team member, I played a crucial role in overseeing the development and execution of all communication strategies across various channels, including PR, social media, email, and website content. I also spearheaded the development and execution of all branding and marketing campaigns, including digital, content, and event marketing. In addition, I led the development and execution of podcasting production programs, thought leadership platform initiatives, and video production. My expertise in building and maintaining solid relationships with key stakeholders, including industry professionals, investors, clients, and media contacts, has been vital in establishing the credibility and reputation of the companies I have worked with. As a skilled communicator and public relations professional, I have effectively managed the company's image and reputation by developing and executing strategic communication plans that increased media coverage and brand visibility. I am also highly proficient in crisis communication management, ensuring companies remain well-positioned during reputational risks and threat operations. I have also developed and executed communication strategies for other alternative investments and private equity firms. My experience establishing and maintaining relationships with key media contacts and my expertise in crisis communication management has helped these companies increase their media coverage and reputation. **more in resume**

Friends of Parkinson's Inc.Board Member

Jan. 2022Austin, Texas, United States

The Bound CollectiveChief Executive Officer

Sep. 2021Austin, Texas, United States

Brentmark SoftwareHead Branding and Operations

Mar. 2019Austin, Texas Metropolitan AreaIn the past four years, I have been honored to serve as the Head of Branding and Operations for our award-winning FinTech firm. Our company, which has been in operation for 37 years, offers an array of financial planning software that includes estate, retirement, philanthropic, and charitable planning calculation tools. In my current role, I have leveraged my executive leadership skills to build a high-performing team of professionals, which includes graphic designers, staff writers, and technical liaisons. My primary focus has been crafting policies and procedures aligning with our corporate strategies to increase revenue and reduce operational risk exposure. I ensure that Brentmark complies with industry requirements while mitigating potential legal risks through my legal and corporate governance strategy. My expertise in Six Sigma and Agile methodologies enables me to track and gauge the impact of digital marketing campaigns, improve operational and corporate strategy, streamline business processes, manage projects and resources, and increase organizational efficiency. With my extensive knowledge of data analytics, I can evaluate target market research and adjust strategies to address competitive influences, client demands, and changing markets. By spearheading market research, I identify branding opportunities, align product strategies, and sustain loyal customers. My experience with DevOps and RevOps enables me to develop innovative branding and product strategies to enhance brand awareness, define our products in the market, and generate leads. I have incorporated our Public Relations program and media assets to build market share and enhance the brand. By creating and strengthening strategic relationships with vendors, advertising agencies, and industry partners, I led the company's recognition as one of the Top 10 FinTech providers in the country by CIO Magazine...**more in resume.**

Brentmark CuratorExecutive Editor & Media Curator

Mar. 2019Austin, Texas Metropolitan AreaI take pride in overseeing the creation, editing, and publishing of all content on our financial news aggregation and media subscription-based website. I lead a highly talented team, and our collective efforts have yielded exceptional results through collaboration and a shared commitment to delivering valuable financial news and information to our subscribers. One of my most notable accomplishments was creating The Curator as a new revenue center and developing a strategic operational and execution plan for its successful rollout. Drawing on my expertise in operational and corporate strategy, data analytics, DevOps, and budgeting, I established a sustainable business model that has proven highly effective. In addition to creating this new revenue center, I am also proud of my role in successfully leading talent acquisition efforts that resulted in a diverse editorial staff across multiple markets. Our digital content strategy has continued to evolve under my guidance. I am proud to foster a collaborative and inclusive work culture that encourages every team member to contribute their ideas and suggestions. I have worked closely with stakeholders to create meaningful sponsorship opportunities and to determine a focus strategy based on audience and community needs. My ability to liaise with multiple agencies and crowdsource efforts has enabled us to recruit and retain a diverse team of journalists, staff writers, and influencers. As the Executive Editor for The Brentmark Curator, I am accountable for developing and executing our editorial strategy, managing editorial staff, ensuring content quality, monitoring industry news and trends, and analyzing website metrics to optimize content strategies. My team and I have created a diverse, inclusive work culture producing captivating and successful content. ** more in resume**

Brentmark SoftwareHead Of Content

Jan. 2019 - Sep. 2022Austin, TexasHead of Content, Risk Management & Corporate Strategy.

Reynolds ResourcesContributing Writer

Sep. 2018 - Sep. 2022Published: The Unexpected Adventures of Thomas Hardwick (Contributing Author) https://amzn.to/3hPJtKU Dickens-esque British war-era adventure fiction. Orphaned, disinherited, homeless, hunted, kidnapped and shot at, all before the age of 14! His name was Thomas Hardwick, follow his incredible adventures in three short stories. Travel back in time to 1913, London and follow Thomas on his unexpected journey through World War One. These classified accounts have never been told...until now. Are you ready to accompany Thomas on his unexpected adventures?

Reynolds ResourcesConsultant & Board Member

Sep. 1996Austin, Texas AreaI have worked as an independent consultant on various government programs and iniatives and projects, editorial projects, including grant proposals, RFP responses, sales proposals, legal documentation, and marketing materials. My effective project management and team leadership skills have ensured the delivery of quality content within strict timelines. In addition to my writing work, I serve on various corporate and charitable boards in the healthcare and education sectors. My communication and strategic planning expertise has allowed me to help guide these organizations toward their goals, working collaboratively with fellow board members to make informed decisions that benefit the organization and its stakeholders. I have managed editorial teams responsible for developing and executing interactive marketing copy and programs in print and digital formats. My role has also driven the quality of proposal content by leading the sourcing, writing, editing, and maintaining standard responses in a centralized content database. I have extensive experience creating and managing proposal budgets, production reports, delivery schedules, and resources, coordinating internal reviews, compliance, and evaluation. Beyond writing, I have developed and edited various policy and procedure documentation, employee rights and responsibility manuals, safety manuals, user support guides, technical specifications, IT privacy and security policies, integration guides, training material, and press releases for multiple industries. As a high-level executive, I understand the importance of strong governance and collaboration with the Board. I prioritize transparency and open communication, keeping the Board informed of project progress, budget updates, and potential risks or challenges. I value their input and insights, working towards driving better results that align with the organization's values and mission. ** more in resume **

Symphony, Inc.Operations Officer and Chief Corporate Editor

Sep. 1996 - Jul. 2016During this time, my primary responsibility was overseeing clients' marketing, acquisition, and management, as well as delivering projects spanning associations, foundations, public service, government organizations, private sector, and nonprofit organizations. In addition, I was entrusted with overseeing and managing several core business units, including marketing, branding, human capital, finance, and training. I led 16 divisional management leadership direct reports in various locations and managed a global workforce of 3,000. My teams used and delivered customized web parts and integrated enterprise content to promote project team collaboration, workflow, and content management for internal and external clients, leveraging technical solutions such as Salesforce, custom in-house development of a CMS, and training tracking solutions. My delivery of services to business units and clients was centered around project management, process engineering, risk identification, mitigation, process efficiency, capacity planning, market branding, tolerance, content writing, and quality control. I reviewed, managed, and maintained corporate compliance for ongoing contractual obligations and presented solutions to executive management and project members. As part of my responsibilities, I strategized, crafted, and documented corporate risk management policy and defined process improvement, implementation, and market tolerance terms. Executive Vice President of Operations (2002 – 2004) I was responsible for maintaining and structuring all levels of the corporation's operations and existing client portfolio, ensuring financial stability and security during the restructuring period. I consulted with the board of directors, investors, and advisors to evaluate and present the merits of new acquisition offers. ** more in resume **