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Work Background
FMO Media LLCVice President of Operations
Jun. 2022- Led production team to implement agile frameworks, streamlining processes and clearing backlog to improve efficiency and value delivery.
- Spearheaded restructuring, reallocating resources to ensure business continuity and maintain morale during staff cuts.
- Mentored and promoted team leads, building a more self-sufficient structure and enhancing leadership capabilities.
- Directed acquisition due diligence and operational oversight, providing key insights for strategic decisions that drove growth.
- Implemented Slack and Asana, improving communication, task management, and team collaboration.
- Recovered over $150,000 in client revenue through contract mitigation, protecting financial health.
- Standardized and automated workflows across production, marketing, and sales, freeing resources for high-impact projects and driving revenue growth.
- Led goal-setting initiatives, aligned teams with business objectives, and improved clarity.
- Established performance reports, enabling data-driven decisions and increasing accountability.
- Fostered a culture of growth through proactive communication, coaching, and incentives to boost engagement and performance.
- Maintained operational stability while managing the Wilmington office’s transition, ensuring high productivity.
- Boosted client retention by 23% by elevating the client experience and implementing best practices to drive client satisfaction.
- Introduced automation tools within Calendly, HubSpot and Asana, improving team and sales efficiency.
- Facilitated KPI and OKR dashboards, improving performance and identifying operational opportunities.
- Re-envisioned the Sales Discovery deck, aligning sales strategy with client needs to boost conversions.
- Transformed SOPs with AI, streamlining workflows for agile responses to challenges.
- Enhanced project management by onboarding the team to Frame.io and Asana, improving collaboration and content management.
- Reduced hiring costs 30% introducing Deel for onboarding.
FMO Media LLCDirector of Client Services
Jul. 2021 - Jun. 2022Nationwide- Oversee the Marketing department and Client Services, fostering a collaborative, servant leadership environment to support team growth and drive success. - Strategize and implement client digital marketing plans, utilizing an agile and iterative approach to ensure flexible, responsive services that adapt to client needs and market trends. - Elevated the Digital Marketing Team’s organizational structure, enhancing efficiency and promoting a client-focused, experience-driven service model that maximizes client satisfaction and retention. - Responsible for recruitment and training, developing and implementing programming that cultivates leadership, skill development, and teamwork, ensuring the team is equipped to deliver high-quality services. - Increased productivity by a minimum of 25% by implementing AI and automation tools and techniques - Prepared and pitched a winning RFP for a government contract, securing the bid. - Leveraged systems thinking to approach complex challenges such as resource reallocation, streamlining processes, and establishing organized communication channels, resulting in improved efficiency and clearer team communication.
FMO Media LLCDigital Marketing Manager
Oct. 2020 - Jul. 2021- Developed and executed client digital marketing strategies, incorporating a strong understanding of storytelling to connect brands with their target audiences, driving engagement and growth. - Leveraged graphic design expertise to create visually compelling marketing assets that supported social media, email campaigns, and overall marketing efforts, elevating brand presence and client satisfaction. - Streamlined marketing operations by creating SOPs and processes, improving efficiency and enabling the team to scale marketing efforts while maintaining consistency across campaigns. - Promoted to trainer role after SOPs were recognized, tasked with training new team members on best practices and ensuring consistency in marketing execution across departments. - Implemented comprehensive client reporting systems, leveraging data to provide actionable insights and drive informed decision-making for clients and internal teams. - Developed client launch presentations, streamlining the onboarding process to ensure more efficient and effective integration of new clients, aligning them quickly with strategic goals. - Implemented accountability systems via project management and communication practices for marketing team improvements and to enhance deliverables turnaround time.
Fitler ClubGroup Fitness Instructor
Oct. 2019 - Mar. 2020Greater Philadelphia Area- Teach weekly Barre and sculpt classes, helping clients achieve their fitness goals through high-energy, results-driven workouts.
City FitnessBarre Fitness Instructor
Sep. 2019 - Mar. 2020Greater Philadelphia Area- Teach weekly Barre and sculpt classes, helping clients achieve their fitness goals through high-energy, results-driven workouts.
Level 1 Fitness, LLCBusiness Manager | Personal Trainer
Apr. 2019 - Jun. 2021- Oversaw daily operations, ensuring seamless coordination between staff, trainers, and clients while maintaining high service standards. - Developed and implemented Standard Operating Procedures (SOPs) to streamline operations and improve overall efficiency across all departments. - Managed and updated the Customer Relationship Management (CRM) system, optimizing client data and improving communication workflows to enhance client retention and engagement. - Led marketing and advertising strategies, including digital campaigns, social media content creation, and local partnerships, driving new membership growth and improving brand visibility within the community. - Collaborated with the training team to align marketing efforts with fitness programs, ensuring a consistent message across all platforms and customer touchpoints. - NASM Certified Personal Trainer delivering personalized fitness programs following the NASM Optimum Performance Training model for a comprehensive, integrated fitness approach. - Train clients and members at Level 1 Fitness in Philadelphia, enhancing client experiences through tailored fitness strategies.
Mind Over Matter Fitness Instructor
Mar. 2019 - May. 2021Greater Philadelphia Area- Teach weekly Barre 45 and MoM signature classes, helping clients achieve their fitness goals through high-energy, results-driven workouts.
Self Employed personal trainerNASM Certified Personal Trainer
Feb. 2019- NASM Certified Personal Trainer delivering personalized fitness programs following the NASM Optimum Performance Training model for a comprehensive, integrated fitness approach. - Train clients and members at Level 1 Fitness in Philadelphia, enhancing client experiences through tailored fitness strategies.
tuck barre & yogaBarre Fitness Instructor
Mar. 2017 - Jun. 2021Phildelphia, PA- Instruct weekly barre classes at both Point Breeze and West Philadelphia locations. - Lead a variety of specialized classes including Ballet Barre, Express Barre, Cardio Barre (HIIT), Breaking Barre, and the upcoming BarreKick, tailored to diverse client fitness levels and preferences.
Theatre ArielBusiness Manager
Jan. 2015 - Feb. 2021Main Line, PA
Freelance (Self employed)Web & Graphic Designer
Jan. 2013 - Jan. 2022Anywhere- Designed and developed custom websites for a variety of clients, ensuring user-friendly interfaces and responsive designs that enhanced user experience and engagement. - Provided SEO and digital marketing services, optimizing websites for search engines and improving clients' online visibility, resulting in increased traffic and lead generation. - Created visually appealing graphics and branding materials, aligning with clients' business goals and ensuring cohesive brand messaging across digital platforms.
Encore NationwidePromo Model and Manager
Jun. 2010 - Jan. 2020- Promoted products and services at live events and promotional campaigns, driving consumer awareness and increasing product sales through direct engagement. - Acted as a brand ambassador, representing various brands and maintaining a consistent brand image while building positive relationships with customers. - Managed and trained brand ambassador teams, ensuring effective communication and seamless execution of promotional events across multiple locations.
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