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Work Background
SMU GuildhallManager, Creative & Digital Strategy
Aug. 2019Dallas, Texas, United States- Creative Direction & Execution: Led the planning, optimization, writing, design and production of all creative needs with stakeholder collaboration in Academics, Admissions, Marketing, Alumni & Industry Relations, Career Services, and Publishing. Key inclusions: print collateral; digital ads; email campaigns; event asset and space design; promotional products; catalogs, white papers, annual reports, press releases, and pitch decks.
- Communication Management: (a) Developed and executed cross-platform, journey-based campaigns across social media, Salesforce MC CRM, and Constant Contact to drive admissions, publishing, and event conversions; (b) Led content creation, platform oversight, and engagement metric tracking on Facebook, X, LinkedIn, Bluesky, Instagram, YouTube, and Twitch.
- Web Design & Platform Management: (a) Managed website redesign including copywriting, content curation, and UX — Recognized with Platinum Dot Comm Award, Gold Hermes Award, and Gold AVA Digital Design Award; (b) Managed ongoing content curation, design, UX, and maintenance in Sitecore CMS; (c) Oversaw SEO and performance analytics, leveraging vendor partnerships including EAB; (d) Developed online publication repository, Joomag; (e) Co-managed Steam and EGS storefronts; (f) Maintained server libraries and taxonomy; (g) Managed Appspace digital signage system.
- Brand Management: (a) Oversaw brand usage and standards, including style guide, SOP, and UGC specifications; (b) Crafted brand pitch decks for a variety of audiences.
- Event Planning & Production: Directed communication campaigns, collateral and signage development, space design, script writing, AV specs, vendor management, promotional product development, and postmortem analysis for annual events. Key roles: Lead Coordinator - Exhibition & Graduation; Marketing & Creative Lead - Career Fair & New Student Orientation; Marketing Lead – GameLab Spring Game Launch (30 games to date on Steam and EGS with 4.35M unique downloads).
Gold's GymYoga Teacher
Jan. 2015 - May. 2016Valley Ranch, TXTeach Hatha Yoga for stress relief and strength development, countering negative mental and physical effects of the workweek and complimenting students’ fitness regimen.
Yoga UPYoga Teacher
Nov. 2014 - Jun. 2015Plano, TXTeach Hatha, Gentle Hatha, Tantric Hatha and Vinyasa Yoga classes through Yoga UP for partner company, The Mondrian Cityplace.
Private Yoga InstructorYoga, Meditation & Mindfulness Teacher
Sep. 2014Dallas/Fort Worth AreaI offer Hatha Yoga, Vinyasa, Restorative, Yin, Meditation, Mindfulness, and Yoga Nidra for private clients, special events, and community classes to help others meet their physical, mental, emotional and spiritual goals.
SMU GuildhallSenior Graphic Designer
Oct. 2012 - Aug. 2019Plano, TX- Graphic Design: Planned, wrote, designed, sourced, and produced print and digital collateral. Key inclusions: catalogs, brochures, banners, posters, print and digital ads, event assets, booth spaces and building installations, letterhead, promotional products, and website and email content.
- CMS and Email Management: (a) Managed ongoing content curation and maintenance in Sitecore CMS; (b) Developed and executed email campaigns using Constant Contact and HTML.
- Social Media & Digital Platform Management: Content creation, platform oversight, and engagement metric tracking on Facebook, Twitter, LinkedIn, Instagram, YouTube, and Twitch.
- Event Planning & Production: Directed email communication, digital and print collateral, space design, signage, and promotional product development for annual events.
University of North TexasWeb Content Specialist
Oct. 2011 - Oct. 2012Denton, TX- Site Planning & Evaluation: Responsible for website planning, content development, and UX design for multiple schools and departments. Analyzed site content and performance statistics, completed peer reviews, wrote site analyses, and delivered site redesign proposals to client stakeholders. - Account Management: Curated and assigned content calendars, oversaw submission SOPs, and managed client relationships.
- Web Design and Copywriting: Created wireframes; developed site content including photography, graphics, copywriting, and editing; worked with web developers to design and implement site vision; trained stakeholders on Drupal CMS; collaborated with clients to develop effective maintenance strategies to drive recruitment, marketing, and communications goals.
McMurry UniversityMarketing & Communication Specialist
Jul. 2010 - Nov. 2011Abilene, TX- Graphic Design: Responsible for designing, editing and producing print and digital ads, brochures, logos, invitations, banners, mail solicitations, and graphics for University Internal & External Affairs and the Office of the President. - Event Planning: Helped plan and coordinate university and community events, including Homecoming, Keynote Speaking Engagements, Football Games, VIP Partnership Events, Alumni Reunions and Recognition Events, and Abilene ADDY Awards. Produced all related promotional and day-of collateral.
- Website and Social Media Management: Managed website and blog content; created and managed social media channels including Facebook and Twitter, and associated content creation; co-directed 2011 redesign of university website and blog. - Media Planning and Scripting: Planned and implemented media and communication strategies, and participated in television and radio broadcasting initiatives including script writing and interviews.
- Publication & Club Management: Served as managing Editor-in-Chief for the university newspaper, and Sponsor of student Advertising and Public Relations Club.
Self EmployedFreelance Marketing Communications & Graphic Design
Jun. 2010Brand Design, Graphic Design, and Web Design: Helping brands tell their story through thoughtfully developed identity curation and logo design; digital and print design for products, marketing collateral, event assets; website design and development; and copywriting strategy to cultivate tone and style for online and physical communications. Clientele has included a range of industries such as: mental health providers, musicians, realtors, concierge customer service providers, retail and lifestyle brands, yoga studios, event producers, and politicians.
Abilene Christian University Prickly PearDesign Editor
Jan. 2008 - Jun. 2008Abilene, TX- Graphic Development: Designed the university yearbook; selected and developed a theme - Management: Oversaw team members and project completion with the Editor in Chief
ACU OptimistPage Editor
Jan. 2007 - May. 2008Abilene, TX- Publication Design: Created and edited news page; maintained event calendar and volunteer opportunities - Editing and Reporting: Copyedited for the bi-weekly newspaper, produced two or more stories per week
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