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Work Background
SAPCustomer Success & Operations Partner, Product Learning (EMEA, Nordics & MENA)
Apr. 2018 - Apr. 2025Turkey, IstanbulAt SAP, I supported enterprise customers across EMEA with a focus on customer onboarding, enablement, adoption, and ongoing engagement for SAP learning and solution enablement programs. My role sat between customers, partners, delivery teams, and internal SAP stakeholders, ensuring customers could successfully adopt SAP solutions and progress through their enablement journeys in a structured and measurable way.
Key responsibilities
• Supported customer onboarding and enablement journeys by coordinating learning programs, certification paths, and adoption milestones aligned with customer needs
• Acted as a primary coordination point between customers, SAP internal teams, and partners to ensure smooth execution and continuity across onboarding and ongoing engagement phases
• Managed and monitored customer participation, engagement levels, and operational KPIs (e.g. training completion, program progress, attendance) to identify adoption risks and improvement opportunities
• Contributed to customer retention and satisfaction by proactively addressing enablement gaps and aligning learning activities with customer success objectives
• Supported large-scale enablement operations, delivering programs for 20,000+ users per quarter across multiple regions
• Participated in customer-facing reviews and operational check-ins, providing visibility into progress, challenges, and next steps
• Worked closely with regional and global teams to ensure consistent customer experience and alignment with SAP standards and processes
What this role strengthened for me:
• A structured Customer Success mindset, focused on onboarding, adoption, engagement, and
long-term value
• Strong experience in cross-functional collaboration without direct authority
• The ability to translate complex products and programs into clear customer journeys
• Data-informed decision making using engagement and operational metrics
• Working at enterprise scale while maintaining customer-centric execution
OracleChannel Campaign and Marketing Manager Africa & Turkey
Apr. 2012 - Nov. 2017Turkey, IstanbulAs a Channel Campaign & Marketing Manager at Oracle, I was responsible for planning and executing partner-led marketing programs and demand generation initiatives across Turkey and multiple African markets.
My role focused on strategic approach by data analysing, channel marketing and campaign execution, strategic planning, managing MDF budgets, led partner events, and demand generation programs, with hands-on budget, KPI, and ROI ownership in multinational environments.
Key responsibilities
• Planned and executed partner marketing and channel campaigns aligned with regional sales priorities and go-to-market strategies and data analysing
• Worked closely with reseller and distributor partners to coordinate joint campaigns, events, and field marketing activities
• Executed demand generation initiatives through events, campaigns, and partner programs, contributing to pipeline development
• Managed campaign planning, execution, and post-campaign analysis, tracking performance and ROI against defined objectives
• Coordinated with internal sales, product, and regional marketing teams to ensure message consistency and operational alignment
• Supported partners with campaign guidance, enablement materials, and execution support to improve campaign effectiveness
• Operated across multi-country environments, adapting campaigns to local market needs while maintaining Oracle standards
What this role strengthened for me
• Strong channel and partner marketing execution experience
• Hands-on exposure to B2B demand generation and pipeline support
• Data-driven campaign planning and performance evaluation
• Cross-regional stakeholder management in complex enterprise environments
• Balancing global strategy with local market execution
OracleSales and Marketing Assistant
Jun. 2010 - Apr. 2012Turkey, IstanbulAs a Sales and Marketing Assistant from June 2010 to April 2012, I provided invaluable support to the sales directors of the Hardware, Software, and Application departments. In this capacity, I took charge of organizing and coordinating sales marketing events, ensuring their seamless execution from start to finish. Furthermore, I played a pivotal role in supporting the marketing manager in developing and implementing marketing strategies to drive demand and revenue growth. Through my diligent efforts, I was able to facilitate the smooth functioning of the sales and marketing departments, enabling them to achieve their objectives efficiently and effectively
GT OrganizationProject Marketing& Event Coordinator
Apr. 2009 - Jun. 2010Istanbul, TurkeyGT is the agency that supports small& medium business owners with their marketing plans. I was managing events’ budget and stakeholders and was responsible for executing events including exhibitions and fairs, festivals, conferences, promotions, and product launches
bluechip eventsMarketing& Event Manager Assistant
Jun. 2007 - Apr. 2009Istanbul, TurkeyBlue Chip is the agency who leads marketing plans for well-known companies in different sectors. I was assisting event and project managers in every stage of the various organizations as well as coordination post-event evaluations.
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