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Work Background
Liz Parry PRFreelance PR & Marketing Consultant
Feb. 2007London & St Leonards on SeaI am a freelance PR, Marketing and Branding consultant, working with consumer lifestyle, travel, beauty and wellness brands. I specialise in start-up's and SME companies; from unique and emerging travel hotspots to healthy food & drink brands, wellness retreats and independent and often ethical fashion labels. Offering a bespoke service, I work with clients to gain press coverage in all the major lifestyle, fashion & travel titles, newspapers and online, as well as facilitating press trips, negotiating celebrity endorsements and brand collaborations, content writing, product placement and brand consultancy. Please see my website for past and present clients and coverage: www.lizparrypr.co.uk
Herefordshire College of Art & DesignMarketing & PR Manager/College Management Board
Jan. 2004 - Dec. 2006Herefordshire, UKAs Marketing & PR Manager at this Independent art college (one of only 4 remaining in the UK), I was responsible for over-seeing and managing the complete range of Marketing and PR functions, including; Writing, designing and editing all college marketing collateral, organising annual college events to attract both national and international visitors and various educational fairs nationwide
I was also one of only 6 senior staff members to sit on the board of the Senior Management committee - meeting fortnightly to agree the direction and management of the college. This included responsibility for some crisis management in response to various funding issues and the fight against the proposed merger of the college with a larger college.
People TreePR & Marketing Manager
Jan. 2001 - Dec. 2003LondonI worked as the PR & Marketing Manager for People Tree – a pioneering ethical fashion mail order company, originally launched in Tokyo, Japan. My key roles included; Researching and writing the seasonal marketing strategy and generating new ideas/concepts for marketing campaigns, including writing and designing all marketing material and working with the designers to develop the brand for the UK market.
- Building & developing media contacts with all major magazines, tabloids and broadsheets as well as writing all PR campaigns, press releases and branding initiatives.
- Organising annual fashion shows - Garnering the support of celebrities, to promote the ethical message and brand on a long-term basis
- Proposing corporate partnerships and marketing synergies with other like-minded ethical organisations to promote Fair Trade, (including: Oxfam, Day Chocolate, Amnesty Intl).
- Providing weekly reports and occasional visits to the Head Office in Japan.
Marigot Health Products, WorcesterMarketing & Brand Manager
Apr. 1999 - Jul. 2001Malvern, WorcestershireMarigot Health Products is an Irish based organic food additive brand, that employed me to independently set up a UK arm, responsible for developing a range of health supplements from the key ingredient, working autonomously from the UK.
I was responsible for NPD of a new range of health supplements aimed at the UK health market, including; product conception, launch, sale and delivery of product through to final retail distribution.
I successfully managed the sales channels of the new products and personally managed the marketing and PR of new products in range and launch of the company website including e-commerce facility.
Westbridge Foods, WorcesterStock & Logistics Manager
Oct. 1994 - Apr. 1999Worcester, United Kingdom- Helping to set up Westbridge Foods - a food commodity buying office.
- Ongoing account management and arranging visits and travel schedules for large retail organisations such as Sainsbury's, Tesco & Waitrose
- Management of £10 million of worldwide imports from Asia and stock control. - General office administration.
Wine of The Month ClubMarketing/Retail Sales Administrator
Aug. 1992 - Aug. 1994Ledbury, Herefordshire- Instigating the opening and then ongoing management of a retail wine warehouse to clear excess stocks and increase turnover for this mail order wine company.
- Managing the customer database management and analysis of customer purchasing patterns - Control and implementation of direct retail marketing and sales promotions for the wine warehouse.
- Control of stock & promotions
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