Behaviour InteractiveBrand Manager | Dead by Daylight Mobile
May. 2020 - Aug. 2021Montreal, Quebec, Canada- Owned the global brand & marketing strategy, working closely with specific marketing specialists, creative teams, production, agencies, internal project teams, and international publishing partners in APAC
- Developed the brand strategy and identity for Dead by Daylight Mobile
- Developed and executed the game's soft launch marketing and community strategies and campaigns, driving market and competitor research, email marketing, UA tests, and app store optimization
- Drove the game's go-to-market marketing strategy and--along with product, player experience, and full marketing teams--drove over 20 million organic installs within the first year of live production through efficient campaigns and agile marketing
- Managed a high-performing marketing team with an associate brand manager and brand coordinator