AttunityEMEA Senior Marketing Executive
Feb. 2016 - Sep. 2017ChertseyKey achievements: I successfully built and nurtured marketing relationships with our key strategic partners (Hortonworks, MapR, Cloudera, Confluent, Pivot) within the data management space to develop an environment where Attunity became an important focus for them in running their joint marketing activities and communications. This resulted in an increase in communications and sales enablement between the sales teams and a full yearly plan of marketing activities working with all the key partners for Attunity. Responsibilities: • Budget management for all EMEA digital marketing activities. • Planning the quarterly EMEA activities in line with corporate activities and messaging.
• Social media activity across the EMEA region. • Planning, management and adjustment of the EMEA specific PPC campaigns across the key EMEA regions.
• Acting as the key contact for the EMEA side of the organisation to ensure all knowledge is shared and communicated from the corporate team to the relevant people in EMEA. • Working alongside the EMEA VP of Technology to build and manage key strategic partnerships. • Lead nurturing and generation activity using Marketo alongside Salesforce CRM management. • Reporting all leads generated in terms of lead goals achieved, opportunities generated, successes and improvements. • Full management of all webinars across the EMEA region including those in different languages. • Full management of all email communications.
• Website copy writing and content management.
• Management of all internal marketing training for all staff.
• Liaising and networking with a range of stakeholders, e.g. US corporate marketing team, worldwide account managers where appropriate, partners, account managers and suppliers.
• Regular contact with our various agencies for specific marketing campaign projects e.g. design agency, PPC agency, translation agencies and our content syndication agency.