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Work Background
Keller Williams Realty, Inc.Licensed Realtor
Mar. 2018Conyers, GAMy experience as a REALTOR will provide you information and insight to acquire the best real estate assets to build wealth for your family. WHO I HELP: I help hard-working families and individuals that are committed to homeownership and creating intergenerational wealth. Whether you are a 1st-time homeowner, upgrading, or investing in real estate assets as a part of a diversified financial portfolio.
Let's have a conversation about how I can serve as your trusted real estate advisor. Helping you to buy, sell, or invest in real estate in Metro Atlanta, GA Based in Stonecrest, GA and specializing in helping buyers in Dekalb County, Decatur, Lithonia, Ellenwood, Snellville, GA, Stone Mountain, GA and surrounding areas Search for properties or contact me at www.ashleyscotthomes.com
The Mobile MavensMarketing Consultant
Apr. 2014Atlanta, GAWHO I HELP: I help amazing brands with their marketing campaigns. I help them create events, connect with new audiences, and maximize every opportunity for the company to embody their corporate image in appearance, demeanor, values, and ethics with internet & guerilla marketing techniques. WHAT I DO: I complete the day-to-day operations and tasks for major marketing & public relations campaigns, publicity events, and corporate community outreach for small & medium-sized businesses. I am a marketing executive with a broad base of knowledge and experience in event planning, public relations, marketing, advertisement, fund-raising, administrative support, information management systems, staff management, hiring & recruitment processes. I do this by:
- Auditing and evaluating the website, social media, and email marketing performance of a business's current digital marketing strategy. - Creating digital marketing plans that meet brand awareness targets and sales goals. - Developing creative content in conjunction with the small business owner's desires, graphic designers, and video team to craft brand stories with relevant calls to action. - Coordinating & staffing 360-degree interactive marketing campaigns for events. - Measuring and analyzing the results of each digital advertising campaign. Adjusting ad spend and target demographics so that the advertising budget generates the most impressions & click-throughs to the website or product landing page as possible. - Creating reports and case studies that provide evidence and feedback on how to strengthen the brand awareness of a company & increase sales of businesses new or core products & services. - Presenting hands-on workshops & boot camps that teach social media managers and small business owners on how to gain engagement and market share.
JAiiNDeauxExecutive Brand Manager & PR Specialist
May. 2012 - Dec. 2014Greater Atlanta Area• Coordinate PR/media outreach efforts
• Establish & maintain relationships with celebrities, taste-makers, and media for product endorsements & placements • Execute consumer education & outreach programs through media placement, signature events, and community events • Achieve assigned performance standards in key markets • Support marketing strategy, brand standards and brand programs in key markets
• Inform & educate consumer base through online platforms such as Twitter, Facebook, LinkedIn
• Encourage/facilitate on-going consumer endorsement of the product
• Increase consumer call by promoting and enhancing national/local programs • Place and refresh marketing materials in assigned markets
• Manage agency executions for on and off-premise promotions • Provide feedback concerning competitive activities and market trends
• Provide input regarding future marketing plan development
• Establish/maintain relationships with promotional/distribution companies, account managers, and account owners in key markets to facilitate new points of distribution and depletion growth
Rich Sista, Inc.CEO & President
Nov. 2011Atlanta, GAI am a consultant helping you to reach your business & marketing goals for start-up, product launch, & sales growth. HOW I HELP: I serve as your lead business consultant, divine business coach, and digital strategist. WHO I SERVE: Women of color who wish to start their own businesses, leave a legacy for the next generation, and make an international impact. HOW I DO IT:
Motivate & inspire the executive team, staff, volunteers, and consumers of the brand to align with the mission & vision of the organization Develop new strategic relationships with companies, products, brands, venues, & individuals that will promote the mission of creating inter-generational wealth for women & girls globally. Connect with women of color on an intimate & emotional level through RichSista.com, public speaking, and multi-media to inspire them in establishing businesses, generating passive income, cultivating independent arts, investing in the community, practicing environmental sustainability, living holistically, and thriving spiritually to secure inter-generational wealth for women and girls globally.
Publik Transit Studios, LLCCEO & Founding Partner
Sep. 2010 - Dec. 2014Decatur, GeorgiaDiscovering recording industry best practices and implementing them in the day to day operations of a home-based recording studio. Establishing the organizational structure by drafting and filing the companies official articles of incorporation, operating agreement, bylaws, and operations manual. Researching and creating the recording studio's business plan, marketing plan, and financial projections. Delivering information about the recording studio's services and accomplishments to potential clients. Marketing the recording studio to our target demographics according to the marketing plan created. Providing advice to independent recording artists to help advance their musical careers. Developing and maintaining websites for the studio, artists, and projects of the studio. Implementing programs and projects that allow the studio to connect with the surrounding neighborhood in a meaningful and effective way to address community needs.
Sultry International, Inc.Interim Chief Operating Officer
Sep. 2009 - Apr. 2010As COO, I was one of the founding members of Sultry International, responsible for managing the day-to-day activities of the agency, monitoring the daily operations of the company and reporting to the CEO and Board of Directors. I was responsible for operations management (OM). My focus was on strategic, tactical, and short-term OM, which means I was responsible for the design, operation, and improvement of the systems that create and delivered the agency's products/services.
I was also responsible for tracking the real work behind the company's core operations, & my primary concern was operations improvement.
S.T.A.T.U.S., LLCPersonal Assistant/Business Manager, CEO, & Founder
Sep. 2008 - Apr. 2012Metro Atlanta, GeorgiaProviding "Excellence without Excuses," S.T.A.T.U.S. provides Sophisticated & Talented Assistants to Ur Service with following skill sets: General Administrative Support: • Standard Correspondence & Letters • Database Creation & Data Entry • Research & Report Finding • Phone & E-mail Follow-ups • Proposals • Presentations • Brochures & Newsletters • Project Management • Bulk Mail/Direct Mail Campaign Human Resource/Office Administration: • H/R Manual Development
• Job Description Creation • Ad Placement & Recruitment
• Interviewing & Offer Letters
• Employment Agreements Event Planning/Facilitation:
• Reserving Event Facilities
• Reserving Speakers & Special Guests
• Invitations & Mailing
• Online Marketing & Promotion Job Example: Personal Assistant-Salisbury Family
January 2010 – April 2010 (4 months) Greater Atlanta Area As a personal assistant with the Salisbury family, it was my responsibility to ensure the organization of the household and completion of the family projects and business tasks. My skill set enabled me to successfully complete travel arrangements, schedule appointments, complete expense reports, and take care of the business needs within their household. My humble spirit and can do attitude allowed me to confidently manage tasks such as personal shopping, running errands, babysitting, and any thing else to make life easier for my employers.
The Fund for Public Interest ResearchAssistant Canvass Director
Jul. 2008 - Sep. 2008Atlanta, GAUsed internet & online marketing to generated job calls and interviews by placing job postings & updates. Hired top candidates in accordance with Equal Employment Opportunity regulations, state, and federal laws. Managed staff by setting and monitoring performance goals, training staff with basic fund raising skills workshops, and terminating low performing employees when necessary. Utilized Microsoft Excel to oversee organization foundations such as budget management, payroll, & deposits. Fundraised through face to face interactions for progressive non-profits such as the Human Rights Campaign, Environment Georgia, and Georgia PIRG in order to assist in meeting office fund raising goals while simultaneously training and motivating staff in the field. Handled large sums of money and made deposits to local financial institution after daily fund-raising initiatives.
Bennett College Psychology Dept.Research Project Manager, Department of Psychology
Jan. 2008 - May. 2008Selected and supervised a team of three students to conduct a study on learned helplessness in minority, college aged women which was Institutional Review Board approved and institutionally funded. Conducted a systematic literature review through online journals, e-books, and interviews.
Presented research at multiple venues with 100+ utilizing Microsoft PowerPoint and large scale research posters to demonstrate research findings. Assistant to the Director of Communications, Office of the President 9/2007-1/2008
Created press releases and internet publicity tools to promote events of the College.
Created programs, brochures, and other handouts to be distributed at events of the College.
New York & CompanyCashier
Oct. 2005 - May. 2008Greensboro/Winston-Salem, North Carolina AreaHelped reduce company shrink by providing guests of the store with friendly customer service and attention to detail while accurately cashing-out guests utilizing the Point-of-Sale system.
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