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Work Background
TikTokCreator Initiatives Lead - Global Accounts & Agencies - Product Monetization
Jan. 2024New York, New York, United StatesLead creator strategy consulting for TikTok's top accounts
TikTokDirector of Creator Initiatives
Aug. 2021 - Jan. 2024New York City Metropolitan Area
CreatorIQSenior Manager, Implementation Services
Apr. 2020 - Aug. 2021Los Angeles, California, United States
CreatorIQEnablement Manager
Oct. 2018 - Oct. 2019Greater New York City Area
OlapicSenior Account Manager
Mar. 2018 - Sep. 2018Greater New York City Area*Grew a portfolio of enterprise clients accounting for $2.5M contract value including Johnson & Johnson, Proctor & Gamble, Henkel Brands, and Kendo Brands *Managed the post-sales client relationship, including renewals, strategic guidance, and partnership building
Jenny's Baked At Home CompanyDigital Strategy Director
Aug. 2017 - Mar. 2018New York, New York, United StatesLed content strategy overhaul which resulted in new initiatives such as early adoption of IG Live, television show engagement with Vice's "Expensivist," and adoption of influencer marketing for brand awareness which increased by 300% during my tenure.
Authentic Brands GroupBrand Manager
Aug. 2016 - Aug. 2017Greater New York City Area• Facilitated revenue growth of brands such as Judith Leiber, Fredericks of Hollywood, Adrienne Vittadini, Taryn Rose, and Misook (a combined $250 million in sales) by crafting and executing global business development strategy while managing growth of an existing set of more than 30 licensee partners
Council of Fashion Designers of America (CFDA)MBA Consulting Project Team Lead, Pyer Moss
Feb. 2016 - May. 2016Greater New York City Area• Designed expansion strategy for Forbes-listed brand by analyzing the competitive landscape and evolving Streetwear customer
• Crafted a global marketing, distribution, and merchandising plan to supplement overarching business strategy
L2 Inc.MBA Client Strategy Intern
Jan. 2016 - May. 2016Greater New York City Area• Conducted rigorous data mining and analytics to identify key digital marketing opportunities, to be published in annual report
• Used company research assets to craft granular, tailored, and actionable insights for clients such as Mandarin Oriental Hotels
Catrinka Inc.MBA Strategy Intern
Jun. 2015 - Aug. 2015Brooklyn, New York• Organized digital launch of Guatemalan NGO partnership by developing marketing and social media content strategy
• Implemented strategic partnerships and processes for omni-channel fulfillment, inventory management, and customer insight
Members OnlySales Manager- Women's Division
Jan. 2014 - Jun. 2014•Managed the Women’s division sales globally and developed sales strategy with CEO to meet aggressive year-over-year projections of 100% growth, a target that was nearly reached by the end of Q2
•Identified opportunities and opened new accounts such as Century 21, Zulily.com, and Nordstrom
Global Brands Group (A member of the Fung Group)Account Executive
Aug. 2011 - Dec. 2013Greater New York City Area•Managed the children’s apparel sales of brands such as Under Armour, Hurley, and Rocawear for retailers such as Century 21, Boscov’s, Gordman’s, and It’s Fashion by offering product that satisfied fluctuating sales trends based on a weekly analysis of retailer-generated selling reports.
•Designed and implemented processes for high volume, globally produced, cut-to-order programs for Marshalls, TJMaxx, and Burlington Coat Factory
•Facilitated growth of key account revenues by using retailers’ selling reports to analyze and report stock levels and turnover rates to Sales Director in order to react to time sensitive trends with existing inventory
Global Brands Group (A member of the Fung Group)Sales Assistant
Jan. 2011 - Jul. 2011Greater New York City Area•Identified inventory liabilities using SAP, and organized the resulting sales strategy meetings that communicated a common goal and provided direction to the sales team
•Guided Discount Sales Director and Executive management by maintaining careful details in a constantly-shifting environment; ensured information was accessible and readily available
FactSet Research SystemsConsultant
Feb. 2010 - Oct. 2010Greater New York City Area•Maintained responsibility for and supported usage of more than 80 clients by providing training and technical support for use of intricate financial software
Credit SuisseSummer Analyst - Operations in Derivatives and SWAPS group
May. 2008 - Aug. 2008Greater New York City Area
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