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Work Background
Dr. Reddy's LaboratoriesDigital Marketing Manager
Apr. 2021 - Jan. 2025SandtonI work within the organisations leadership team and advise & implement OmniChannelMarketing enablers with reporting relevant reporting tools for business , with global business partners for impact analysis . I project manage digital solutions from conceptualisation to execution involving identified local technology partners and ensure governance , strategic & commercial compliance is adhered to .I work with Marketing Heads (including product managers) in developing and managing digital projects aligned with enhancing customer experience (UX) to achieve business goals. I set up & train on the company’s governance SOP processes for digital projects to comply with business and country marketing & data privacy policies (social media marketing, customer & patient interactions). I am responsible for on boarding new technology partners , do feasibility on analytics provided and advise business on investment decisions.
NovartisInternational assignment
Feb. 2019 - May. 2019Istanbul, TurkeyI was selected to be part of the commercial execution digital team working with the Turkey digital lead , to assist in developing and rolling out process guides in executing virtual meetings to customers seamlessly. I was part of implementing a new process and digital governance requirements that had to be assessed and considered prior to execution . I was still responsible for facilitating and executing SA digital roles and responsibilities required by business . I also attended Koc University Business School for the duration of my time there and enrolled in their business executive leadership development program.
NovartisDigital Marketing Manager
Mar. 2018 - Nov. 2020MidrandI am responsible for developing and advising on the B2B & B2C digital strategy for the business using digital marketing techniques to respond to business and customer needs. I ensure digital governance internally and externally- working with various stakeholders to offer compliant digital solutions to the business. I work with selected external agencies with brand teams to develop digital content for various platforms and report on platform performance to align with set strategies. 2019 /2020 Cohort: Novartis Africa Next Leaders Programme
Eli Lilly and CompanyDigital and Pharmacy Channel Manager
Mar. 2017 - Feb. 2018Johannesburg Area, South AfricaI am responsible for developing and managing multi channel engagement strategies for the company's brands. I work together with the brand/marketing teams to achieve the business's e-channel objectives, and ensure effective monitoring and evaluation of digital projects . I am also accountable for creating and finding opportunities within the pharmacy channel to ensure maximum impact of business capabilities are communicated throughout the health care value chain.
Eli Lilly and CompanyBrand Manager : Biomedicines
Jun. 2016 - Feb. 2017Bryanston-
ElancoMarketing Associate (animal nutrition and health) : Poultry and Pigs (SASSA region)
Oct. 2013 - Jun. 2016SamrandI am responsible for all customer marketing activities (ATL & BTL) pertaining to Poultry and Swine brands in SubSaharan Countries .This includes product launch preparations and execution. I work with sales and technical teams to offer services to food producers in poultry and swine that enables them to maintain optimum production. I report of brand performance and develop marketing plans that are customer centric.
Adcock IngramMedical Sales Representative
Jan. 2011 - Sep. 2013Midrand, GautengCustomer Relationship Management: Reading and analysis of sales reports
Customer Relationship Management
Ability to influence and finding opportunities to influence sales growth
Execution of sales strategy
Enhancing on product knowledge with customers through in-store trainings
Adcock IngramMarketing Graduate - Adcock Ingram Generics
Jan. 2010 - Jan. 2011Midrand, GautengMarketing: Assist Marketing Manager in planning, managing and executing marketing strategies
Assist in the development of communications material with relevant Agencies: Corporate Brochures, marketing campaigns.
Developing ( writing and presenting) brand plan for the generics division
Compiling and reporting monthly business reviews regarding business performance in each product in the portfolio
Monitor and reporting competitive environment as well as market activities and trends and compiling a competitor reviews
Coordinate and manage the administration of promotion based marketing material
Coordinate BTL Campaigns
Launch plans.
Compiling briefs and feedback to advertising and PR agencies.
Communicating with internal and external stakeholders on a regular basis, customer service Brand management
Brand tracking and monitoring against relevant competitors in the market
Track business performance by:
Updating sales and market share performance charts
Updating the monthly business review with commentary on market performance.
Reporting on market share (volume and value), growth of the brands and sales reviews.
Monthly Forecasting Events Management
Assist in Coordinating and managing the Medical Doctors: General Practitioners (GP) 2010 Summit
Coordination of display material for events
Corporate Social Investment
Adcock Ingram Community Uplifment Programme: Facilitator and Assistant Project Leader Administration
Co-ordinate promotional material for Generics portfolio
Maintaining an organized filing system for Generics Portfolio in 2011
Dealing with warehouses regarding dispensing of marketing material to sales reps
Minutes
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