Sam Brocato SalonDirector of Education
Apr. 2006 - Dec. 2017New York, New York• Designed, implemented, and built a two-year employee training program from the ground up for seven cutting and styling apprentices, wrote a training manual and diagrams, coordinated with upper management, and created educational strategies for a high-end salon on a team of 20. • Managed 65% of active salon staff, hired 50+ apprentices, conducted performance evaluations, provided remedial coaching, answered emergency questions from new stylists, and oversaw termination processes. • Designed 16 units for two-year apprentice training, which included seven blow dries, nine haircuts,
step-by-step demonstrations on mannequin heads and live models, specially targeted mini-units, and testing. • Provided haircuts, styling, and makeup services to 200+ elite clients per week generating up $2.4K in annual revenue per customer, which included servicing celebrities and performing 10-12 high-quality hair and makeup services per day. • Created and executed haircuts and makeup services for magazines, TV commercials, and style blogs, including a Macy’s commercial, Glamour Magazine, a Kohl’s catalog, Refinery 29, and Style Me Pretty. • Sold and explained retail products to customers from a catalogue of 52 products, achieved 5-7% increases in sales growth per year, and generated $80K-$110K in revenue per year. • Streamlined the apprentice audition process by replacing two-hour auditions with a 30-minute blow dry evaluation, which reduced the time needed to vet prospective employees by over 50%. • Delivered instructional hairstyling presentations at client education events with 35-40 attendees. • Oversaw the development of a liaison team and formal process to moderate issues between workers and management in response to low-morale. • Received promotions from Apprentice in July 2008, Educator in January 2010, and Co-Director of Education in March 2013.