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Work Background
Retail Manager
StrathberryRetail Manager
Oct. 2021Edinburgh City, Scotland, United Kingdom
Creed Flagship and Onmichannel Manager
CreedCreed Flagship and Onmichannel Manager
Aug. 2019 - Oct. 2021Mayfair, London, United KingdomManaging day to day running of Boutique, online consultation chat platform (Hero) and virtual video consultation service. Maintaining monthly P&L; where possible reducing overheads. Targeting team, monitoring performance and increasing all KPI’s. Creating informative monthly and weekly reporting and attending national sales meetings. Developing and implementing new customer service journey, engaging and mentoring team to successfully roll this out. Key role in implementing, launching, developing and subsequently training the teams for both virtual video consultation service and online consultation chat platform (HERO). These are the first Omnichannel ventures for Creed in the UK. Monitoring ongoing trade via these new platforms and working with both internal and external steakholders to ensure success and profitability. Developing strong client book and a close relationship with key Mayfair clients, concierges, businesses and personal shoppers. Highly skilled at networking and maintaining lucrative relationships with ultra high net worth and/or celebrity clients. Organising and hosting in-store and external events for customers, local hotel concierges and press/influencers. Working closely with the head of brand and key members of my team to develop the journey for our press and influencer consultations. Also to increase general boutique visibility. Appeared on SheerLux show as a guest to represent Creed. Also attended multiple local and regional events to represent Creed.
Store Manager
Penhaligon'sStore Manager
Jan. 2019 - Aug. 2019London, United KingdomWorking with the team at Mayfair to deliver high level of customer service and strong KPI’s. During this time I have also revisited the Edinburgh store for 10 days to assist in the relaunch of the store.
Store Manager
Penhaligon'sStore Manager
Jul. 2018 - Jan. 2019Edinburgh, City of Edinburgh, United KingdomMain achievements in my time here have been continued sales growth vs.LY. Organising and hosting 2 successful customer events, both of which lead to substantial growth on the previous years sales. Arranging and hosting 15 blogger/influencer meetings which resulted in good engagement on social media channels and also blog posts regarding the store directly. In the last 2 weeks of my time in Edinburgh I lead in the temporary closure of the store for a shop refit.
Deputy Store Manager
Church'sDeputy Store Manager
Sep. 2016 - Jul. 2018Edinburgh, City of Edinburgh, United KingdomMy main responsibility is the day to day running of a luxury retail environment. Specifically I manage staff productivity in order meet sales targets. My role requires that I develop the stores approach to customer relations management (CRM), encouraging customers into the store by creating strong relationships, and tailoring communications with each individual, this has led to notable sales growth. I also deal with customer complaints by managing the customers expectations and coming to an appropriate outcome. I’m responsible for KPI monitoring, driving sales, regular reporting, plus shop and stock security.
Assistant Store Manager
Cath KidstonAssistant Store Manager
Nov. 2015 - Sep. 2016Edinburgh, United KingdomFor 3 months I was seconded to acting store manager due to the previous manager leaving unexpectedly. This was a high stress and high pressure time and yet I was able to exceed sales targets by 33%. During this time I took on a lot of responsibilities at store manager level and I continued with most of these tasks even after the new store manager joined. Such as, completing the weekly payroll, time sheet documents, using the labour budget to create staff rotas, report writing for weekly and monthly management updates, stock management, and daily task management. I also interviewed and recruited full time and temporary staff, trained and mentored staff, and assisted in capability management for two underperforming staff.
Supervisor
L.K.BennettSupervisor
Aug. 2015 - Nov. 2015Edinburgh, United KingdomMy time at LK Bennett helped me to quickly develop my team leader skills and store role model skills. I did this by monitoring team targets, setting goals for the sales team, maintaining high customer service standards, handling complaints, and keeping in-store visual merchandising to the company standard. Becoming a key holder and the added responsibilities this entails was a milestone for me at this point in my career.
Sales consultant
Harvey NicholsSales consultant
Feb. 2014 - Aug. 2015Edinburgh, City of Edinburgh, United KingdomBy moving to a top end luxury environment I learned to adjust my selling and customer service skills. Expectations of customers was extremely high and the company requirement was to go above and beyond. I adapted well and consistently received positive customer feedback, and exceeded monthly personal targets, generating sales of £350k in my first year. I was also encouraged to use CRM tools and take responsibility for my own personal clients.
Sales assistant
Jigsaw UKSales assistant
Sep. 2012 - Feb. 2014Glasgow, United KingdomMy highlights here were consistently being top seller and assisting in the organising and running of a major fashion event which was co-hosted by The Herald Magazine.

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