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Work Background
Marketing Product Design
Expert Education & Visa ServicesMarketing Product Design
Sep. 2024Melbourne, Vitória, Austrália
Creative & Product Design Manager (UX/UI)
Tagme Food SolutionsCreative & Product Design Manager (UX/UI)
Nov. 2015 - Sep. 2024Barra da Tijuca• Product Design Leader - Bradesco Menu App • Product Design Leader - Santander Esfera App (Restaurants) • Product Design Leader - Itaú iBenefícios App (Restaurants) • Product Design Leader - Itaú Personnalité • Product Design Leader - Latam Airlines Brasil (Restaurants) • Product Design Leader - LiveMenu, Waitlist System and Book a Table Restaurant system (used by Outback and more than 2 thousand restaurants) • Integration of gastronomic products with Google • Conceptualize and create intuitively, taking into account cultural differences and translations of internal UX research. • Research and analysis of user behavior. • Translate business strategies into concepts and user interface design with easy interaction. • Management of schedules and delivery times. • Creation of navigation flow and Wireframes - Desktop and Mobile • Creation of Visual Identity. • Performance analysis. • Create and manage usability tests. • Product development and improvements. • Document navigation flow for project engineers. • Product presentation. • Application of A/B tests with the Optimizely tool. • Reading online behavior data using the CrazyEgg tool. • Creation of digital prototypes using the Axure tool. • FrontEnd design using Bootstrap tool.
Creative & UX Manager
Hotel UrbanoCreative & UX Manager
May. 2011 - Nov. 2015Barra da Tijuca• Team management • Define project schedules • Set monthly reverse calendar for marketing campaigns • Performance analysis of conversion rates and click rates. • Creation and monitoring of A/B tests (CrazyEgg, Optimizely and Analytics) • Development of reports to measure results. • User behavior analysis. • Translate business strategies into concepts and user interface design with easy interaction. • Conceptualize and create intuitively, taking into account cultural differences and translations of “personas”. • Planning and building branding using archetype methodology. • Monitoring Qualitative and Quantitative research. • Creation of navigation flow and Wireframes - Desktop and Mobile (Axure) • Collect requirements and translate them into easy-to-interact advertising design with “call to action”. • Create wireframes and web navigation prototypes for hotsites, landing pages and promotional pages • Direct and approve UI of visual projects • Participate and collaborate in the development of design concepts and ideas with business managers and the creative team to help define an integrated creative strategy. • Creation of hotsites for campaigns and sponsored projects of the company (Rock in Rio, UFC, Ipiranga, among others) • Creation of Visual Identity for marketing campaigns • Creation of Visual Identity for physical stores; Institutional presentations; Social Media; Internal marketing; Hotsites; Information; Banners; Email marketing; Lightbox focused on registration; Landing Pages. • Creation of the company's new logo, presentation and defense of its visual concepts.
Art Director / UX Designer
Dablio CorporateArt Director / UX Designer
Mar. 2010 - May. 2011Rio de Janeiro Area, Brazil• Collect requirements and translate them into easy-to-interact advertising design with “call to action”. • Translate business strategies into concepts and user interface design with easy interaction. • Performance analysis of conversion rates and click rates. • Creation of navigation flow and Wireframes - Desktop and Mobile (Axure) • Creation of layouts - Desktop and Mobile (Visual design) • Product development • Creation of navigable wireframes • Creation of visual identity • Direct and approve UI of visual projects • Frontend development for websites • Layout and HTML creation for email marketing • Participate and collaborate in the development of design concepts and ideas with business managers and the creative team to help define an integrated creative strategy. • Management of schedules and delivery times • Logo creation, planning and branding construction for clients.
Designer
Immersion Estratégia AplicadaDesigner
Aug. 2009 - Mar. 2010Rio de Janeiro Area, Brazil• Create wireframes and web navigation prototypes for hotsites, landing pages and promotional pages • Collect requirements and translate them into easy-to-interact advertising design with “call to action”. • Create wireframes and web navigation prototypes for hotsites, landing pages and promotional pages • Collect requirements and translate them into easy-to-interact advertising design with “call to action”. • Translate business strategies into concepts and user interface design with easy interaction. • Creation of navigation flow and Wireframes - Desktop and Mobile (Axure) • Creation of visual identity • Creation of layouts - Desktop and Mobile (Visual design) • Frontend development for websites • Layout and HTML creation for email marketing
Designer
CUFA (BR) - Central Única das FavelasDesigner
Apr. 2008 - Aug. 2009Rio de Janeiro Area, Brazil• Creation of visual identity • Creation of Web layouts (Visual design) • Frontend development for websites • Layout and HTML creation for email marketing • Creation of animated banners • Creation of graphic material for events • Various printed materials • Creation of institutional presentations
Web Designer
Tdesign - Creative AgencyWeb Designer
Jan. 2007 - Dec. 2008Rio de Janeiro Area, Brazil• Creation of visual identity • Creation of Web layouts (Visual design) • Frontend development for websites • Layout and HTML creation for email marketing • Creation of animated banners • Creation of graphic material for events • Various printed materials • Creation of institutional presentations
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