Betsy Turner - Marketing Manager, MedAdvisor Solutions

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Work Background

MedAdvisor Solutions USMarketing Manager

Jun. 2023

Legal & General AmericaB2B Customer Marketing Communications Manager

Mar. 2021 - Oct. 2022● Develop fully integrated B2B marketing communications programs targeting various distribution channels/partners to include e-communication, advertising, and collateral/sales tools. Coordinate messaging with other marketing areas including social media, events, and merchandising. ● Create advanced-level written communication and design for B2B product sales, sales concepts, and sales training materials (print, digital and video assets). Develop communication procedures and drive plan execution. Identify new paths of communication with distribution partners. Design digital ads for use in field communications. ● Develop and execute a plan to actively engage target audiences through a combination of digital content, promotional tools, CRM (customer relationship management) techniques, and digital marketing campaigns. ● Develop advanced-level concepts, layout, and content for multimedia print and web ads for industry publications/websites. Prepare digital files for print. Create graphics, online banner ads and coordinate placement. Design and provide digital ads for use in field communications. ● Support the development and implementation of marketing campaigns to both consumers and businesses (including email marketing and lead generation) from ideation to execution. ● Develop advanced-level marketing materials, both directly and through agencies with a strong and consistent brand through a wide range of online/offline marketing materials and channels. Manage the approval of marketing material ensuring that all materials are in line with brand identity. ● Work with the marketing analytics team to understand the customer journey. Analyze consumer behavior, insights, trends, and market analysis to build successful strategies and to adjust email and advertising campaigns accordingly. ● Collaborate with product management to develop product positioning and messaging that resonates with target buyer personas.

F&GManager, Marketing Content

Mar. 2019 - Mar. 2021Baltimore, Maryland Area● Lead content development and alignment in writing style for F&G branded communications, including brochures, flyers, distribution emails, social media posts, customer communications, ads, and other branded communications ● Produce high-quality publication articles, white papers, blogs, press releases, email marketing messages, presentation content, and web copy ● Edit team content, including conceptualizing the projects upfront with sales, assigning projects and overseeing timelines ● Develop, maintain, and train internal teams on policyholder/customer service channels using Zendesk ● Work closely with senior leaders and sales teams to create effective communications strategies that articulate F&G’s product suite effectively ● Management of all creative resources including writers and external agency personnel ● Develop and execute inbound marketing, demand generation, lead management and automated online marketing programs to drive lead conversion and ultimately new business acquisition ● Execute programs and technical tasks using marketing automation software (HubSpot); defining, shaping and building a robust marketing program ● Manage, measure, and optimize the performance and effectiveness of all marketing programs and lead generation campaigns including lead scoring and lead nurturing programs ● Execute database management functions including lead management reporting, performance metrics and dashboards, list acquisition, and import ● Leverage digital and social media tools to build and execute campaigns ● Produce relevant marketing reports and dashboards by collecting and analyzing data from multiple digital platforms (social media, web, and marketing automation analytics) ● Ensure compliance review requirements are met by collaborating with Product Management and Legal regarding appropriate content reviews and publication review requirements