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Work Background
CMO CouncilCouncil Member
Oct. 2024The CMO Council is global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and relationship building across a wide range of global industries.
Executive Contract WorkGroup General Manager - Marketing & Communications
Jan. 2019 - Jun. 2019Led the strategic direction of marketing and communications, overseeing the corporate affairs function, a major rebrand, multi-channel B2B campaigns, operational and technological enhancements, as well as key stakeholder engagement to drive business growth during a period of rapid transformation. Also led and mentored a team of 12, ensuring alignment with organisational goals.
Wotton + KearneySenior Manager, Marketing & Business Development
Nov. 2016 - Dec. 2018Reporting directly to the BDM Director and Chief Executive Partner, led the marketing and communications strategy for the firm including brand repositioning, media relations, publishing, ghostwriting, industry relationship management, major events and Australian representative for the launch and development of Legalign Global, including regional editor. Industry lead for diversity and inclusion.
Brand Clarity (AU)Founder & Fractional Chief Marketing Officer (FCMO)
Feb. 2015Brand Clarity drives business growth through the integration of brand, sustainability, and culture to create lasting value. Our bespoke services and tailored solutions focus on achieving commercial success while cultivating deep stakeholder engagement, helping individuals and organisations build authentic and meaningful connections with positive impact. Our expertise has been gained across industry in corporate, startups, not for profits, government and SME. We collaborate with CEOs, CMOs, business owners, founders, and teams to accelerate growth, impact and value. Brand Services: - Brand Potential Review (business and individual)
- Integrated Marketing & Brand Audits
- Future-Proofing Brand Strategies
- Brand Clarity On-Demand Service - Brand, Culture & Sustainability Cohesion Workshops Fractional Chief Marketing Officer (CMO) Services: - Establish integrated brand, marketing and communications foundations - Develop, measure and optimise marketing budget (ROI)
- Create effective go-to-market and expansion strategies (and execute if required)
- Build and differentiate brands that deepen engagement with key audiences - Optimise existing demand while growing new opportunities - Integrate, collaborate, build and coach teams
the word depotChief Storyteller
Jan. 2014The Word Depot is a boutique copywriting and content consultancy dedicated to helping brands craft compelling stories to connect with their audiences in order to influence behaviour, deepen engagement and deliver results with impact.
CitiHead of Partnerships
Jan. 2004 - Nov. 2006Led the partnerships team to on acquire and further engage local and international brands to a number of key lifestyle categories for the bank including; dining, travel, food & wine, fashion, technology and retail amongst others. Responsibilities included strategic planning, data mining, new business development, commercial contract negotiation, partner campaign and retention activity, marketing communications including technology interface and web enhancements, performance and team management as well as collaboration internal departments as well as the region.
CitiHead of Marketing - Customer Loyalty
Feb. 2001 - Feb. 2004Directed the marketing team to drive customer loyalty through management of the marketing & communications strategy; brand optimisation, as well as ensuring the smooth running of the department from an operational and financial perspective. Also responsible for an extensive partnership program, commercial performance of our rewards programs including multiple agency management (advertising, marketing, public relations, market research, web) as well as the publishing of rewards catalogues and quarterly magazines. Technological responsibilities ranged from privacy adherence, customer journey enhancements, quality assurance and the development of an online channel interfacing with regional head office. At the conclusion of my role as Head, costs were reduced by 30% and Citi had one of the highest customer satisfaction rates in the industry.
CitiMarketing Manager
Jan. 2000 - Jan. 2001SydneyResponsible for the marketing and communications function for the bank's rewards programs as well as agency management, contract negotiation, budgeting, operations as well as staff management, interdepartmental work projects and the launch of new products.
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