Katrina is a purpose-driven marketing and communications executive who excels at building brands and businesses that are commercially successful and aligned with long-term value creation.
As a Fractional CMO, she brings agility and flexibility to every project, quickly assessing business needs and implementing impactful strategies to drive growth, deepening stakeholder engagement and launch brands into new markets.
Katrina has successfully worked within global and local team structures, delivering results across diverse industries and regions.
Working closely with Founders, Business Owners, C-suite executives and their teams, she ensures that brand strategy is tightly aligned with overall business objectives to drive immediate and future growth.
Her expertise includes:
- Purpose & strategic identity creation
- Creative strategy development
- Brand foundations & management
- Financial management
- Digital marketing (SaaS, e-commerce)
- Digital transformation & MarTech
- Media relations
- Corporate affairs
- Partnerships and stakeholder engagement
- Development of high-performing teams
- Agency management
- Editing & writing
- Governance & risk management
- Leadership, C-Suite
Throughout her career, Katrina has been the driving force behind the inception and growth of numerous brands and commercial partnerships across sectors such as tech, health, legal services, insurance, government, telecommunications and finance.
She has collaborated with global, boutique, start-up, and not-for-profit brands, including Citibank, Diners Club, Qantas, Telstra, Hyatt Hotels, Avis, NSW Tourism, Cellarmaster Wines, Intercontinental Hotels Group, HelloWorld, FreightExchange, Wotton + Kearney and The Victor Chang Foundation.
As a subject matter expert in purpose and sustainability, Katrina brings a distinctive approach to market positioning, growth strategies, and stakeholder engagement.More...