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Network Power<100 people
Roles
🔥100%
Startup Founder
💸100%
Marketing
✨100%
Business Owner
Geos
🇬🇧100%
United Kingdom
Work Background
Boulder Valley School DistrictYearbook Sponsor
Nov. 2022Nederland, Colorado, United StatesIn accordance with district policies and procedures, responsible for editing and supervising the publication of the yearbook. Responsible for teaching students about all aspects of yearbook publication.
The Colorado Group, Inc.Head of Marketing & Creative
Oct. 2018Boulder, Colorado• Spearheaded comprehensive market and industry research to formulate data-driven marketing strategies, boosting brand visibility and driving significant market penetration.
• Led end-to-end creative processes, transforming marketing objectives into cohesive campaigns that effectively resonated with target audiences across multiple channels.
• Collaborated cross-functionally with teams such as IT and external vendors to ensure the seamless execution of innovative marketing initiatives, driving operational efficiency.
• Provided visionary leadership to the creative team, overseeing the development of marketing collateral and ensuring consistency with brand standards and visual communication guidelines.
• Acted as a key liaison with senior management, presenting marketing strategies and solutions that aligned with broader organizational objectives, securing executive buy-in and support.
• Managed marketing budgets effectively, optimizing resource allocation to maximize ROI and deliver on strategic goals while ensuring cost-effective campaign execution.
• Utilized advanced analytics and performance tracking to refine campaigns, delivering actionable insights that continuously optimized marketing outcomes and improved overall strategy.
FFL BrandsMarketing Content Manager
Apr. 2018 - Jul. 2019Boulder, Colorado• Increased website traffic by driving significant growth through targeted SEO and content strategies, boosting site visits.
• Improved user engagement by creating compelling content, leading to higher average time on page, increased click-through rates, and stronger social media interaction.
• Generated leads and conversions by developing high-converting content offers and optimizing landing pages, resulting in increased lead generation and improved conversion rates.
• Enhanced brand awareness by spearheading initiatives that leveraged viral content, influencer collaborations, and strategic partnerships, expanding audience reach.
• Raised content quality standards by leading content audits and establishing a comprehensive quality framework, increasing overall content quality and consistency while streamlining editorial processes.
• Led successful content marketing campaigns from start to finish, contributing to increased brand visibility, customer engagement, and product adoption.
• Achieved cost savings by streamlining content production workflows, negotiating favorable contracts with third-party vendors, and optimizing resource allocation, resulting in reduced content production costs.
• Inbound marketing strategy development and execution management.
FFL BrandsSocial Media Marketing Manager & Visual Content Producer
Apr. 2018 - Jul. 2019Boulder, Colorado- Creation of market plans by executing and scaling digital marketing campaigns to build positive brand sentiment across 5 brands.
- Manage company's content related assets.
- Leverage tools to manage content, and implement content editorial calendar.
- Creation and publication of relevant, original, high-quality content.
- Create photos and visual elements based on marketing strategy of each brand.
- Manage social media engagement, and leverage ads to promote content and increase audience reach.
- Manage efforts in creating campaigns, and cultivating leads.
- Directs creative/concept direction and development of photo, video, art, and design.
- Branding development.
Green ChefMarketing: Senior Photographer / Studio Manager / Content Creator
Aug. 2015 - Jul. 2018Boulder, CO• Lead photography and video production efforts across print, website, and social media platforms, ensuring high-quality visual content aligns with brand identity and marketing objectives.
• Oversee technical, aesthetic, and production processes for both print and digital media, ensuring seamless integration across various marketing channels.
• Collaborate cross-functionally with the Research and Development and Marketing teams to manage complex projects and deliver multi-level marketing solutions.
• Contribute expertise in branding and marketing direction, providing strategic input on visual and content messaging for campaigns.
• Execute culinary styling and photography for recipe cards and promotional materials, enhancing company branding and supporting product visibility.
• Manage day-to-day production tasks for photographers and videographers, working closely with the Creative Manager and Content team to produce new and seasonal content that aligns with campaign goals.
• Apply advanced knowledge of composition, lighting, and print reproduction to produce technically precise images that meet the visual and functional needs of both online and print marketing.
Mike's CameraGraphic Designer - Marketing Expert
Mar. 2001 - Jun. 2002Boulder, CO• Correctly identified and interpreted business needs and requirements to establish a marketing concept aligned with the key purpose and growth plan of the organization.
• Delivered innovatively designed advertising copy, artwork, photography and in-store merchandising company-wide in addition to directing the company’s website design and video/TV advertising efforts.
• Organized and led a number of highly successful events that brought community awareness to the company’s brand.
Fototails Photography IncChief Executive Officer
Jan. 2001 - Aug. 2020Greater Denver Area• Directed the creation and approval of all marketing collateral, including advertising copy, artwork, designs, photography, layouts, and web design to ensure brand consistency and alignment with company goals.
• Led collaborative efforts with cross-functional teams and external agencies to refine brand style, voice, and identity, enhancing the visual and messaging elements for diverse businesses.
• Spearheaded key marketing research studies to assess the effectiveness of advertising strategies and implemented actionable insights that boosted promotional program outcomes.
• Cultivated strong partnerships with industry leaders and strategic stakeholders to drive new business opportunities and enhance brand presence in the market.
• Provided expert guidance in food, lifestyle, and commercial photography, ensuring high-quality visual content and impactful food styling that resonated with target audiences.
• Managed communication channels between internal marketing teams and external agencies, fostering effective collaboration for successful brand campaigns and business growth.
Clifton Gunderson LLPMarketing Director
May. 2000 - Jun. 2001Broomfield, CO• Developed and implemented comprehensive marketing strategies, resulting in a 20% increase in client acquisition and revenue growth within 12 months for financial services.
• Led and mentored a high-performing marketing team, fostering collaboration, skill development, and execution of impactful campaigns across digital and traditional channels.
• Oversaw brand management initiatives, ensuring consistent messaging and positioning aligned with the firm's values, boosting brand recognition and market presence.
• Optimized digital marketing efforts using data-driven strategies, including SEO, PPC, and social media advertising, driving a measurable increase in online engagement and lead generation.
• Managed CRM systems and analytics platforms, tracking customer behavior to refine marketing strategies, enhancing client retention, satisfaction, and overall lifetime value.
• Collaborated with cross-functional teams to design and execute targeted financial product campaigns, addressing diverse client needs while ensuring regulatory compliance and industry best practices.
• Directed budget allocation and ROI analysis across marketing channels, ensuring cost-effective resource utilization and maximizing campaign performance and profitability.
High Country Health Care, PCMarketing Manager
Jun. 1999 - May. 2000Frisco, Colorado• Directed art and developed brand voice for High Country Health Care, PC in Summit County area.
• Managed print and media purchasing, content development, and oversaw brand transition through acquisition.
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