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Work Background
USAAExperience Owner, Omni-Channel Credit Card Content
May. 2021--Lead the ground-up conceptualization, build, and implementation of email templates in AEM utilizing a new cross-channel reusable content infrastructure as well as dynamic data to get USAA Credit Card back into market and reduce Bank’s Credit Card content-related compliance risk by 40% within the first campaign in Oct. 2022, generating 6,500 new Credit Card product acquisitions within a single week
--Lead the successful launch of AEM content management on USAA Bank web pages & Adobe Campaign for email segmentation and deployment
--Spearhead organizational content democratization across marketing channels
--Create roadmaps for integrating multiple new technologies into the content process and manage a team of technology owners and content managers to deliver key milestones and address content-related federal compliance risk as well as create a more cohesive customer experience
--Bring together multiple teams to build and implement a brand-new Digital Asset Management system (DAM) across all Bank products, with content to be used across marketing channels --Translate business stakeholder needs into MarTech technology-driven solutions, while also translating MarTech capabilities into opportunities for business growth and improved customer experience
--Create, groom, and maintain healthy feature backlog tied to specific deliverables and budget
Iron MountainContent Manager in Entertainment Services
Mar. 2020 - Sep. 2020Remote
VibesMarketing Consultant
Oct. 2018 - Jan. 2020Greater Chicago Area
MultipleMarketing and Communications Consultant
Jan. 2017 - Aug. 2018Melbourne, AustraliaSelected clients: WomenHeart --Produce web content, press releases, TV, and radio PSA scripts
--Maintain and update Wordpress-powered website
--Build email templates and content Bush Heritage Australia --Create 6-month multi-segmented, print, email, web and text marketing plan to convert new one-time donors into recurring donors
--Spearhead the creation of Spring and Summer marketing campaigns overseeing content creation, and working with a team to deliver multiple points of donor-contact. Each successfully exceeding their million-dollar fundraising goals.
--Work in partnership with ecologists and Aboriginal community leaders to tell consciousness-raising stories as part of bushfire prevention and land conservation campaigns
Write and build all email content within Dreamweaver University of Melbourne, Australian Mathematical Sciences Institute --Build and manage web content using Wordpress
--Develop and implement digital marketing and communications plans for major national and international mathematical science events
--Manage all social media platforms via Hootsuite
--Create and distribute all e-communications via Adobe and Salesforce
JDRF InternationalMarketing and Communications Manager at JDRF International
Mar. 2015 - Sep. 2016Greater New York City Area--National intranet site administrator responsible for front and back end updates, as well as running training sessions and project managing a large-scale system upgrade which increased internal user visits per day from 1,000 to an average of 1,400 during the first six months after the roll-out
--Project manage the successful implementation of OneConference 2016 in Washington D.C. in partnership with affiliate universities, researchers, and charitable brand ambassadors
--Collaborate as a team to build TypeOneNation.org, a member-based online social community for people with Type-One Diabetes and their loved ones
--Host monthly webinars with affiliate researchers to talk about the JDRF-funded innovations they were leading
--Coordinate all Text-to-Give campaigns
--Update user-facing website and write digital content
CW Publishing GroupSales Researcher and CRM Specialist
Oct. 2012 - Mar. 2015Greater New York City Area
Strategic Partners and AssociatesContent Creator
May. 2012 - Dec. 2013I combine creative flair with industry research to produce quality, literary blogs that cover developments in the aviation industry. http://strategicpa.com/category/jetstream-blog/
amfAR, The Foundation for AIDS ResearchHostess
May. 2012 - May. 2012Cannes Area, France• Greet and assist celebrity guests upon their arrival
• Assist in running the silent auction which included pieces by Andy Warhol and items from Damien Hirst’s private collection
filmfestivals.comBlogger
Mar. 2012 - Jun. 2012Cannes Area, France• Write and upload blog entries to website 3 to 5 stories per day
Grassroots CampaignsLead Canvasser
Apr. 2010 - Sep. 2010Greater Chicago Area
Cambodian Association of IllionoisTutor
Aug. 2008 - Apr. 2009Greater Chicago Area
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