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Work Background
DouglasAdtech & Data Partnerships (Retail Media)
Mar. 2024Düsseldorf, North Rhine-Westphalia, GermanyHybrid product role:
- Product Owner, Retail Media Adtech
- Product Manager, Off-site, Data Solutions and Partnerships. SSPs, DSPs and Ad Servers on the menu. Data Clean Rooms as a side, with IDs & ID Graphs for dessert. 🍪 - Strategic Data & Audience Partnerships (Off-site & Programmatic)
- Solutions Consultant (Subject Matter Expert) for Retail Media and Performance Marketing.
- Adtech & Retail Media Tech Vendor Evaluation and Implementation (On-site, Off-site, In-store)
- Sales Enablement & Education - Channel Management & Product Marketing - Project Management & Commercial GTM
- New Product Development & Management - Internal Advisory for Legal & C-level
TranssionAd Sales Manager Emerging Markets
Apr. 2023 - Aug. 2023- I terminated my contract due to culture fit concerns
- closed $20k in mobile ad sales as new business (1st 3 months)
- lead generation and pre-sales for gaming accounts - onboarded and delivered ad campaigns for Fintech & Hospitality/Food service clients
- Lead-gen for the Transsion Ad Network (mobile OEM ads) and CDN stack.
- Mentored peers and junior sales
Publicis MediaSenior Programmatic Activation Manager (APEX)
Oct. 2022 - Feb. 2024Düsseldorf, North Rhine-Westphalia, GermanyDoubled as: Product Owner, Gaming Media - Campaign Planning, launch and reporting (PCA)
- Managing account P&L and media revenue margins - Developing and pitching gaming media portfolio across all agency accounts - Mentoring junior colleagues and advising Account Management and Clients on media and programmatic planning and buying - Proactively developing strategies for account upselling, growth and retention - Clients: Quirion (crypto, stocks & ETFs), BASF, Iglo (Nomad), Primark, E.ON
GrouthFounder & Consulting Lead
Mar. 2022Seasonal consulting for:
- Programmatic Activation & Yield Management
- Regional adtech/martech solutions reselling
- B2B Saas Adtech sales
- Digital Marketing & GTM Strategy/Execution
- Marketing & Advertising Recruitment
KingcardsMarketing Lead
Feb. 2022 - Sep. 2022- Hired and led a 5-man team to deliver on business and product marketing ambitions
- planned and led the execution of the brand relaunch, including the revamp of logo & other brand assets
- led performance and mobile acquisition of the first 20K users while optimising acquisition costs and reducing churn rate.
Traders EcoMarketing Consultant
Sep. 2021 - Mar. 2022British Columbia, CanadaHelped the business build their brand and define strategic product marketing and communications as they transitioned to growth stage - now acquired by the Alpha Capital Group UK.
AdformPlatform Solutions Consultant, MEA
Aug. 2021 - Jul. 2022City of Johannesburg, Gauteng, South AfricaLed brand & performance campaigns in the African market and grew business across accounts via product support and consultation on digital strategy and programmatic media buys for enterprise clients. Functions included: - Pre-sales and client onboarding efforts
- Tech/product advisor educating clients on all technical integrations (APIs, CDP, CTV etc.) and platform strategy leveraging Ad Serving, DSP, DMP, SSP, and Creative solutions.
- Project manager conducting client training/demos, meetings, QBRs, and advising Ad Operations teams.
- Advising internal teams as product/platform/revenue consultant
- RevOps function partially responsible for driving market revenue and client ratings
- Led technical conversations on First-Party data, Cookieless Advertising, Gaming and Retail Media
Eskimi DSPAccount Manager - West & Central Africa
Sep. 2020 - Jul. 2021Vilniaus, LithuaniaDrove sales, presales & client onboarding, retention and upsell processes in an Saas/Paas B2B environment. Major functions included:
- RFP response, media planning and account direction leveraging DSP, DMP, SSP, in-game and Creative solutions. - Client onboarding, education and technical advisory; troubleshooting and campaign management.
- Advising product teams on go-to-market strategy and product roadmaps for the region.
StealthAd Sales Manager
Mar. 2020 - Jul. 2020- Abruptly cut short due to the COVID-19 pandemic Strategic partnerships with brands, to improve ROAS with the company's ad server product. Major functions:
- Market/client research and strategic response to RFPs and pitching for integrated marketing campaigns. - Negotiation, client onboarding, and technical education - in collab with internal support teams.
NORLAGE.Senior Key Account Manager
Mar. 2019 - Mar. 2020Digital communications and content strategy development/execution for fast-growing startups and scaleups. Responsibilities included: - RFP response; developing/pitching digital strategy presentations and managing agency's clients.
- Hands-on marketing communications and SEO/SEM; as well as team leadership (4-man squad). Key Clients: SellApp.me, China Brand Show Nigeria, Zero616 Realty, C-level executives.
KRAKS MediaHead Of Digital
Feb. 2019 - May. 2019Lagos State, NigeriaAdvised the creative media agency and its clients on Content and Digital Media Strategy, and digital products. Core tasks: - Monetising agency's digital media and content assets: blog and social media post sponsorship.
- Managing the Community Management/Social, Content and Tech/Dev teams (10-man).
- Building product roadmap for proprietary social media app in development.
- Client management and RFP/RFQ handling.
DigicraneCo-founder & Account Director
Jan. 2019 - Mar. 2020Lagos State, NigeriaI actively onboarded and provided Digital Marketing solutions for fast-growing startups and scaleups. Core services included Social Media Management, Email Marketing and Content Strategy. Sold ownership and exited in 2020. Responsibilities included: - RFP/RFQ, presales, pitching and onboarding client partners.
- Commercials, designing and championing profitability roadmap
- Developing and executing cross-channel communications strategy for social media and websites/blogs, email and ad platforms.
- Media and creative direction, while hiring & managing a small team (5-man squad). Key Clients: TVIO (BNPL FinTech), HillsBay Hotels, Axor Hotel, Realtor.ng
Linuxjobber, Inc.Product Marketing & Growth Lead
Dec. 2017 - Dec. 2018Maryland, United StatesMultiple hats. Managed marketing and engineering teams, championed go-to-market efforts/product roadmaps and B2C/B2B functions in an Saas environment (EdTech). Functions: - B2C sales: onboarding, support & retention of 15-20 active users for the Linux/Python training console, monthly.
- B2B sales: driving partnerships and license sales with technical colleges and university departments in Southern Nigeria. - Marketing communications; team recruitment and leadership (20-man squad, including system admins and software developers).
- Led product ideation/roadmaps for core products and launched 5 new products: Idea Bakr, ChatScrum, Grader App, Yoruba Hub and Auffline.org (pitched for the Google Impact Challenge Nigeria (2018).
Ox-Harris CreativeDigital Marketing Executive
Feb. 2014 - Dec. 2017A creative studio operating in Lagos, Nigeria.
Prepared marketing & and product plans, pitches & product roadmaps for Web App Frameworks; handled social media content; and managed company website and blog pages.
Multiple CompaniesMarketing Communications Intern
Oct. 2012 - Jan. 2014Lagos State, NigeriaWorked part-time for multiple companies as an intern in product marketing and business management during this period. This involved 50% volunteer work and some paid internships around content writing and technical writing for new product launches and marketing.
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