Adtech and Data Partnerships Manager (Retail Media)@Douglas
Verified
Programmatic, Retail and Gaming Media. 🔛
Marketing generalist, turned Advertising & Adtech geek.
I started my career as a Marketing Comms guy in Startups and now-defunct NGOs (2012). In the years since then, I've transitioned into driving business outcomes with revenue-focused and strategic Marketing, Media, and Enterprise B2B Sales activations. The most recent years have been invested in Saas Adtech products and solutions - consulting for businesses of all sizes and driving commercial conversations (Go-to-Market) and technical integrations, Product Ownership & Management, Brand & Media planning and buying (Programmatic, Gaming & Retail Media activations). I bring along my exposure to marketing and media partnerships and activations from all relevant sides: tech vendor (DSP, SSP, Ad Server), retailer/retail media, media agency and client sides - for well-rounded perspectives.More...