Mangan Holcomb PartnersPublic Relations Account Executive
Mar. 2012 - Jul. 2014Little Rock, Arkansas Area• Developed and executed targeted public relations campaigns that supported clients' business goals, such as product launches, thought leadership initiatives, and corporate social responsibility programs
• Developed strategic communication plans aligned with client goals and ensured messages reached target audiences across various industries, including, but not limited to, technology, government, nonprofit, healthcare, and agriculture
• Developed and executed crisis communication plans to protect clients' reputations during high-stress situations
• Coordinated and executed events, conferences, and other initiatives to engage stakeholders and promote the clients' brand and values
• Developed and delivered training programs to equip employees and leaders with effective communication skills, including writing, presentation, and storytelling techniques
• Monitored and reported on communication effectiveness, including media coverage, stakeholder sentiment, and engagement metrics, to inform communication strategy and tactics
• Cultivated and maintained relationships with key media outlets, journalists, and influencers, resulting in consistent and positive media coverage across print, broadcast, and digital channels
• Stayed current on industry trends, best practices, and emerging technologies to inform internal communication strategy and maintain a competitive edge.