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Work Background
Corporate Communications Manager
FamilyLifeCorporate Communications Manager
Jun. 2021Orlando, Florida, United States• Develop and implement comprehensive communication strategies to support people-team initiatives, and business goals, ensuring timely and effective dissemination of information • Partner closely with senior leadership, business partners, and key stakeholders to provide advice and mentorship that reflects an understanding of their business and leadership style as well as a data-driven approach to how we communicate with our audience • Develop and implement a company-wide internal communication strategy that promotes transparency, enhances employee engagement, and supports the organization’s goals, values, and culture • Drive communication strategies for organizational changes and advised senior leadership on communication approach and messaging • Evaluate the effectiveness of internal communications, using metrics and feedback to continuously improve and adapt the communication strategy and tactics • Create and execute crisis communication plans to mitigate reputational risks and protect the brand’s image • Develop and manage communication policies and guidelines, including branding guidelines, style guides, and content standards, to ensure consistency across all communication channels • Draft and drive internal communications materials on behalf of executives providing guidance on communication best practices, helping them improve their skills and effectiveness • Coordinate company-wide events and initiatives to promote employee engagement, including town hall meetings, and employee appreciation events • Oversee call center messaging, including strategies for critical/crisis communication
Marketing Manager
FamilyLifeMarketing Manager
Nov. 2017 - Jun. 2021Little Rock, Arkansas, United States• Developed and implemented comprehensive marketing strategies that increased brand awareness, generated leads, and drove revenue growth for the company • Created and managed marketing budgets, allocating resources to optimize return on investment for marketing initiatives • Collaborated with cross-functional teams, including sales, product, and customer success, to develop integrated marketing campaigns that aligned with business objectives • Developed and executed targeted marketing campaigns across multiple channels, including email, social media, paid advertising, and content marketing • Measured and reported on marketing performance using key performance indicators (KPIs) such as lead generation, conversion rates, and ROI • Conducted market research and analyzed data to identify trends and insights that informed marketing and communication strategies and tactics.
Communications Manager
USAble LifeCommunications Manager
Mar. 2017 - Jan. 2018Little Rock, Arkansas• Developed and managed communication policies and guidelines, including branding guidelines, style guides, and content standards, to ensure consistency across all communication channels • Produced and distributed press releases, brochures, training material, and press kits • Oversaw the development and production of a wide range of communication materials, including press releases, presentations, and digital content • Collaborated with department heads to identify communication needs and devise plans to address them, including crisis communications plans and media initiatives • Stayed current on emerging trends, technologies, and best practices in communication, and advocated for the use of innovative and effective communication techniques to achieve business objectives • Drafted, edited, and distributed internal communications materials such as newsletters, memos, announcements, and emails to keep employees informed and engaged.
Communications Manager
Transamerica Employee BenefitsCommunications Manager
Jul. 2014 - Feb. 2017Little Rock, Arkansas, United States• Developed and executed communication strategies to support business objectives, enhance brand awareness, and build stakeholder relationships • Facilitated cross-functional collaboration and communication to ensure consistent messaging and unified communication across the organization • Established competitive and profitable advertising strategies and created and managed corporate social media image • Developed and managed communication policies and guidelines, including branding guidelines, style guides, and content standards, to ensure consistency across all communication channels • Developed messaging and talking points for senior executives, including speeches, presentations, and media interviews, to enhance thought leadership and influence key stakeholders.
Public Relations Account Executive
Mangan Holcomb PartnersPublic Relations Account Executive
Mar. 2012 - Jul. 2014Little Rock, Arkansas Area• Developed and executed targeted public relations campaigns that supported clients' business goals, such as product launches, thought leadership initiatives, and corporate social responsibility programs • Developed strategic communication plans aligned with client goals and ensured messages reached target audiences across various industries, including, but not limited to, technology, government, nonprofit, healthcare, and agriculture • Developed and executed crisis communication plans to protect clients' reputations during high-stress situations • Coordinated and executed events, conferences, and other initiatives to engage stakeholders and promote the clients' brand and values • Developed and delivered training programs to equip employees and leaders with effective communication skills, including writing, presentation, and storytelling techniques • Monitored and reported on communication effectiveness, including media coverage, stakeholder sentiment, and engagement metrics, to inform communication strategy and tactics • Cultivated and maintained relationships with key media outlets, journalists, and influencers, resulting in consistent and positive media coverage across print, broadcast, and digital channels • Stayed current on industry trends, best practices, and emerging technologies to inform internal communication strategy and maintain a competitive edge.
Public Information Officer
Arkansas Department of Emergency ManagementPublic Information Officer
May. 2006 - Mar. 2012• Managed crisis communication plans and protocols, including messaging and response plans, to ensure timely and effective communication during high-stress situations • Spokesperson • Led a team of communications professionals, including media relations, internal communications, and public relations, to deliver effective communication solutions • Coordinated and executed high-profile events, such as product launches, press conferences, and trade shows • Developed messaging and talking points for senior executives, including speeches, presentations, and media interviews, to enhance thought leadership and influence key stakeholders • Established and maintained relationships with media outlets, reporters, and influencers to secure positive coverage, manage reputation, and influence public opinion • Produced and disseminated compelling content across multiple channels, including intranet, email, video, and social media • Initiated public education outreach programs and planned news conferences, meetings, and tours • Testified before US Senate Ad Hoc Subcommittee on Disaster Recovery and Intergovernmental Affairs • Selected to serve on the External Affairs Planning Committee for National Level Exercise 2011
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