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Work Background
FamilyLifeCorporate Communications Manager
Jun. 2021Orlando, Florida, United States• Develop and implement comprehensive communication strategies to support people-team initiatives, and business goals, ensuring timely and effective dissemination of information
• Partner closely with senior leadership, business partners, and key stakeholders to provide advice and mentorship that reflects an understanding of their business and leadership style as well as a data-driven approach to how we communicate with our audience
• Develop and implement a company-wide internal communication strategy that promotes transparency, enhances employee engagement, and supports the organization’s goals, values, and culture
• Drive communication strategies for organizational changes and advised senior leadership on communication approach and messaging
• Evaluate the effectiveness of internal communications, using metrics and feedback to continuously improve and adapt the communication strategy and tactics
• Create and execute crisis communication plans to mitigate reputational risks and protect the brand’s image
• Develop and manage communication policies and guidelines, including branding guidelines, style guides, and content standards, to ensure consistency across all communication channels
• Draft and drive internal communications materials on behalf of executives providing guidance on communication best practices, helping them improve their skills and effectiveness
• Coordinate company-wide events and initiatives to promote employee engagement, including town hall meetings, and employee appreciation events
• Oversee call center messaging, including strategies for critical/crisis communication
FamilyLifeMarketing Manager
Nov. 2017 - Jun. 2021Little Rock, Arkansas, United States• Developed and implemented comprehensive marketing strategies that increased brand awareness, generated leads, and drove revenue growth for the company
• Created and managed marketing budgets, allocating resources to optimize return on investment for marketing initiatives
• Collaborated with cross-functional teams, including sales, product, and customer success, to develop integrated marketing campaigns that aligned with business objectives
• Developed and executed targeted marketing campaigns across multiple channels, including email, social media, paid advertising, and content marketing
• Measured and reported on marketing performance using key performance indicators (KPIs) such as lead generation, conversion rates, and ROI
• Conducted market research and analyzed data to identify trends and insights that informed marketing and communication strategies and tactics.
USAble LifeCommunications Manager
Mar. 2017 - Jan. 2018Little Rock, Arkansas• Developed and managed communication policies and guidelines, including branding guidelines, style guides, and content standards, to ensure consistency across all communication channels
• Produced and distributed press releases, brochures, training material, and press kits
• Oversaw the development and production of a wide range of communication materials, including press releases, presentations, and digital content
• Collaborated with department heads to identify communication needs and devise plans to address them, including crisis communications plans and media initiatives
• Stayed current on emerging trends, technologies, and best practices in communication, and advocated for the use of innovative and effective communication techniques to achieve business objectives
• Drafted, edited, and distributed internal communications materials such as newsletters, memos, announcements, and emails to keep employees informed and engaged.
Transamerica Employee BenefitsCommunications Manager
Jul. 2014 - Mar. 2017Little Rock, Arkansas, United States• Developed and executed communication strategies to support business objectives, enhance brand awareness, and build stakeholder relationships
• Facilitated cross-functional collaboration and communication to ensure consistent messaging and unified communication across the organization
• Established competitive and profitable advertising strategies and created and managed corporate social media image
• Developed and managed communication policies and guidelines, including branding guidelines, style guides, and content standards, to ensure consistency across all communication channels
• Developed messaging and talking points for senior executives, including speeches, presentations, and media interviews, to enhance thought leadership and influence key stakeholders.
Mangan Holcomb PartnersPublic Relations Account Executive
Mar. 2012 - Jul. 2014Little Rock, Arkansas Area• Developed and executed targeted public relations campaigns that supported clients' business goals, such as product launches, thought leadership initiatives, and corporate social responsibility programs
• Developed strategic communication plans aligned with client goals and ensured messages reached target audiences across various industries, including, but not limited to, technology, government, nonprofit, healthcare, and agriculture
• Developed and executed crisis communication plans to protect clients' reputations during high-stress situations
• Coordinated and executed events, conferences, and other initiatives to engage stakeholders and promote the clients' brand and values
• Developed and delivered training programs to equip employees and leaders with effective communication skills, including writing, presentation, and storytelling techniques
• Monitored and reported on communication effectiveness, including media coverage, stakeholder sentiment, and engagement metrics, to inform communication strategy and tactics
• Cultivated and maintained relationships with key media outlets, journalists, and influencers, resulting in consistent and positive media coverage across print, broadcast, and digital channels
• Stayed current on industry trends, best practices, and emerging technologies to inform internal communication strategy and maintain a competitive edge.
Arkansas Department of Emergency ManagementPublic Information Officer
May. 2006 - Mar. 2012• Managed crisis communication plans and protocols, including messaging and response plans, to ensure timely and effective communication during high-stress situations
• Spokesperson
• Led a team of communications professionals, including media relations, internal communications, and public relations, to deliver effective communication solutions
• Coordinated and executed high-profile events, such as product launches, press conferences, and trade shows
• Developed messaging and talking points for senior executives, including speeches, presentations, and media interviews, to enhance thought leadership and influence key stakeholders
• Established and maintained relationships with media outlets, reporters, and influencers to secure positive coverage, manage reputation, and influence public opinion
• Produced and disseminated compelling content across multiple channels, including intranet, email, video, and social media
• Initiated public education outreach programs and planned news conferences, meetings, and tours
• Testified before US Senate Ad Hoc Subcommittee on Disaster Recovery and Intergovernmental Affairs
• Selected to serve on the External Affairs Planning Committee for National Level Exercise 2011
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