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Work Background
Menzel MallorcaBusiness Owner
Jan. 2024Mallorca, Balearic Islands, Spainwww.menzel-mallorca.com A one-stop business to find, finance, renovate and decorate your home in Mallorca. We take special care of our international clients and have a clear understanding of how a vacation home is also an investment. We make it possible that you can enjoy both.
Meyer & KohlInterior Designer
Nov. 2020 - Feb. 2024Celle, Lower Saxony, GermanyPlease check www.Meyer-Kohl.com for portfolio.
Studio71Manager International Branded Entertainment
Jul. 2016 - Jun. 2017Berlin Area, Germany- Searched, set up and maintained a European network of internationally relevant social media influencers, management agencies and multi-channel networks for international branded entertainment sales projects. - Acquired customers, consulted for them and performed project management for international branded entertainment sales projects. - Carried out the role of Partner Manager for Spanish-speaking Studio71 Influencers, including handling of brand and agency requests. - Researched and created a strategic market analysis including target group definitions, social media usage data and sales price levels for the Spanish market. - Negotiated, elaborated and implemented contracts involving clients and influencers for online marketing campaigns. - Consulted best practices with clients on content marketing campaigns to optimize the investment and engagement of the target consumer group through social media influencers.
Studio71Artist & Content Repertoire Manager International
Jul. 2015 - Jul. 2016Berlin Area, Germany- Scouted European Markets for top talent and identified key social media influencers, main focus on YouTube influencers (Creators). - Prepared the legal framework and carried out contract negotiations with eligible creators. - Followed through the signing and on-boarding process, working closely with the Partner Management, Sales and Operations teams, to ensure the creator receives the services that best fit their needs - Researched conditions and revenues in key markets of interest, mainly Spain, Switzerland, Italy and France. - Established working relationships with potential non-creator clients, such as owners of content to be distributed through YouTube. - Negotiated and managed one of the top signings for the network, a Spanish YouTube influencer with over 5M followers and approximately 40M views/month.
ZEFRStrategic Account Manager
May. 2014 - Apr. 2015Online Video Channel Management Consulting and Business Development - Designed and drove the European growth strategy as part of the Business Development team, by performing market research and analysing the competitive landscape - Created and presented a new partnership model with pricing, positioning and commercial terms adjusted to the highly segmented European market. - Achieved proficiency in understanding the key performance indicators and best practices for online video management in order to better serve the needs of the partnership with Real Madrid, as part of the Client Success team.
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