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Network Power<100 people
Roles
🔥46%
Startup Founder
✨38%
Business Owner
🧨30%
Consulting
Geos
🇮🇳23%
India
🇭🇺7%
Hungary
🇬🇧7%
United Kingdom
Work Background
GoogleHead of Brand+Social+Events Marketing, Southeast Asia & South Asia Frontier
Jun. 2023Singapore · HybridAfter a recent re-organisation, I'm now focused entirely on Southeast Asia. I lead a small but growing team seeking to modernise our marketing in SEA and APAC, with a focus on Social-first marketing designed to drive Advocacy+Adoption, by building on the successful models I've created and proved in India and Indonesia.
GoogleHead of Brand & Creative Marketing, India & Southeast Asia
Jul. 2021 - May. 2023SingaporeNarrowed focus to all things Brand, Creative and Social. Earned acclaim for industry-leading, award-winning campaigns rooted in Advocacy+Adoption, with social and earned media-driving tactics at our core. Led the scaling of our India social model - now recognised as best-in-class - to SEA and beyond, supporting APAC teams by defining a narrative for owned Social and helping them implement it. Streamlined our creative execution processes to save FTE time, driving significant durable cost savings.
GoogleHead Of Brand Marketing, SEA & India
Apr. 2019 - Jul. 2021SingaporeTook over Brand & Reputation Marketing to create a unified Brand Marketing team. Set a vision and culture for the team that continues till today. Partnered with Sales, PR and Government Affairs leadership and teams to successfully develop our B&R strategies for 2020 and 2021 with sharpened focus, dropping what didn't work. Introduced an emphasis on Digital Responsibility in India, and brought it to life with innovative tactics, influencing an APAC-wide focus on the subject. Launched programmes to upskill women entrepreneurs. Developed and innovated on KOF-engagement. Continued to scale our Social infrastructure, developing new brand tracking and metrics. Landed several strong integrated creative campaigns. Continued to develop my leadership skills and my team.
GoogleBrand & Creative Lead, Google India & SEA
May. 2017 - Apr. 2019SingaporeExpanded my portfolio to cover South-East Asia. Significantly moved the needle on product usage and brand love. Scaled up our Social infrastructure with outstanding content and creative work, with a focus on driving positive conversations. Consistently recognised internally for delivering best-in-class Google creative. Won multiple local and regional creative and effectiveness awards.
GoogleBrand Lead, Google India
Apr. 2014 - May. 2017Gurgaon, IndiaResponsible for building brand love through great brand and product campaigns, social media, Doodles and more. Led high-impact, integrated campaigns for our entire suite of products (Search, Maps, YouTube, Pay, Photos, Assistant, Play, Pixel, Home/Nest, Allo and Duo), as well as brand moments like India In A Day and Crisis Response (India and APAC). Set up and found investment and resources for a strong Social media infrastructure. Significantly moved the needle on product usage and brand love. Consistently recognised internally for delivering best-in-class Google creative. Won multiple local and regional creative and effectiveness awards.
Interactive AvenuesSr. Creative Director
Jan. 2014 - Apr. 2014BombayI led a team of over 20 digital creatives, working on cutting-edge digital ideas for brands.
Hansa CequityStrategic Creative Director
Mar. 2013 - Dec. 2013MumbaiBrought in to help develop a new model of data-driven creativity. Tapped into our rich storehouse of customer data to discover insights that led to more creative and more efficient marketing campaigns. Clients included Star TV, Celio and Westside Retail.
Jack in the Box WorldwideCreative Head
Oct. 2011 - Feb. 2013BombayAn extremely challenging and fulfilling role. Built, led and managed a diverse team of over 20 creative people. Developed multi-platform, integrated, interactive content solutions for brands. Worked on and won several large pitches. Drove tremendous brand success (across image, sales, social and digital metrics), won multiple awards and helped raise the agency’s creative profile. Clients included Red Bull, Pepsi, 7Up, Microsoft, Puma, Comedy Central, Ford Motors, L’Oreal, Sony Music and others.
Yahoo!Creative Director (West + South)
Aug. 2010 - Sep. 2011BombayHeaded the creative unit of the Sales Strategy team in Mumbai, conceptualizing and executing creative (content and media) solutions for Yahoo’s advertisers nationwide. Led and converted pitches for some of India’s biggest marketers. Collaborated with various teams across the APAC regions to build and deploy content solutions. Clients included Dove, Accenture, P&G and Kotak Bank.
Lowe LintasCreative Group Head
Mar. 2003 - Aug. 2010BombayBegan my career as a copywriter at Lowe & Partners. Crafted TV, print, radio, digital, activation, in-store and guerrilla communication for some of India’s greatest brands and campaigns. Served as lead copywriter on an APAC-region campaign for Johnson’s Baby involving 22 commercials in 30 languages for 11 countries, and Tata Tea's iconic Jaago Re campaign for its first 3 years. Ended my stint as head of the creative team at Linteractive, Lowe’s digital arm. Clients included Tata Tea, Johnson’s Baby, HSBC, VIP bags, Idea Cellular and Bajaj Auto.
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