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Work Background
50 Degrees North GroupGeneral Manager, North America
Jan. 2023Minneapolis, Minnesota, United States
50 Degrees North GroupDestination Specialist
Aug. 2021Virtual
NORDIC TOURISM COLLECTIVESource Market Partner
Aug. 2020Our collaborative approach extends to our source market partnership network around the world. Our source market partners enable us to obtain valuable access and insight in key market
Nordic Destinations General Manager & Senior Nordic Expert
Oct. 2016 - Mar. 2020Minnesota, United StatesCreating a travel company that works directly with consumers and travel agents looking to plan and book FIT's, specialty groups and/or set departure tours to Denmark, Finland, the Faroe Islands, Greenland, Iceland, Norway & Sweden. Focusing on providing an experience for travelers that includes excellent value, quality logistical information and a sense of being able to travel at ease without the hassle of figuring out the details alone. Marketing the business to various audiences that have interest in traveling to these destinations. Actively creating marketing tactics that present the Nordic Countries in a fun, positive and creative light, to bring in customers who have interest in traveling to the Nordic countries for the first time or the 20th time. Reaching out to travel agencies, heritage groups, universities, adventure seekers, and many other niche market segments of the population in North America.
Sun Country AirlinesMarket Development Manager
Jul. 2015 - Mar. 2017Mendota Heights, MNManaging the development of current and future of hotel products for the destinations of Denver, Las Vegas, Seattle, Portland, San Francisco, Los Angeles, Palm Springs, San Diego and Phoenix. Working directly with destination airports, CVB's and other tourism entities to promote vacation products for Sun Country Airlines in the MSP market.
Borton OverseasDirector, Scandinavian Travel Department
Jan. 2012 - Jun. 2015Minneapolis, MNManaging a sales staff of nine Scandinavia specialist and support staff in our Minneapolis, MN office. Working directly with Scandinavian vendors such as hotels, bus companies, airlines, activity and adventure companies. Attending annual tour operator workshops around Scandinavia to maintain existing relationships as well as discovering new vendors, concepts and ideas. Collaborating with Company Director in regards to department specific ads, social media, newsletters and website products. Supporting the product and pricing department with help in evaluating and negotiating vendor contracts and agreements. Assessing Borton’s Scandinavia travel packages for the company website and any travel campaigns with the Scandinavia Tourist Board or other avenues of marketing. Working directly with customers as well as travel agencies planning individual and group trips/tours to Scandinavia. Maintaining cultural relationships with local heritage groups in Minnesota as well as other parts of the US. Ongoing projects with the Scandinavian tourist board.
Borton OverseasSupervisor, Scandinavian Travel Department
Jan. 2001 - Jan. 2012Minneapolis, MN
Borton OverseasScandinavian Travel Specialist
Jan. 1999 - Jan. 2001Minneapolis
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