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Work Background
EmarsysMarketing Content Manager
May. 2022New York City Metropolitan Area• Create and execute content for all global regions of this SaaS company, with a key focus on helping clients accelerate business outcomes.
• Plan and support campaigns that align with global marketing initiatives, writing original case studies, blogs, internal comms, emails, social media copy, partner success reports, web page copy, and internal enablement decks.
• Guide cross-functional collaboration with teams across multiple time zones, including Field Marketing, Product Marketing, Demand Generation, and Public Relations, to ensure alignment and cohesion in global marketing initiatives.
• Serve as a key point of contact for stakeholders, providing leadership and direction in content ideation, creation, and dissemination, while overseeing the project management process from conception to execution.
Ampersand Rue Inc.Content Strategist, Content Writer, Marketing Writer
Jan. 2020 - Dec. 2022• Spearheaded content strategy and creation initiatives tailored to diverse client needs across fintech, SaaS, consumer goods, and beauty industries, driving impactful growth outcomes.
• Crafted compelling content including client success studies, podcast scripts, white papers, blog posts, web copy, and emails, consistently exceeding client expectations.
• Provided content expertise and strategic guidance to industry-leading companies, spanning verticals including banking, finance, technology, and home goods, resulting in enhanced brand visibility and engagement.
• Demonstrated exceptional writing, editing, and proofreading skills to deliver high-quality, engaging content that resonated with target audiences.
• Authored over 10 books across various genres, showcasing versatility and creative prowess in adapting writing style and voice to suit diverse audience preferences. Top skills utilized: * Content Writing * Ghostwriting * Content Strategy * Content Creation * Storytelling * Marketing Strategy * Marketing Management * Editorial * Copyediting * Start-Ups * Technical Writing * Strategic Planning * Writing * Blog writing * White Paper Writing * Project Management * Press Releases * Newsletters * Publishing * Publications
CerebellumDirector of Marketing
Jul. 2014 - Jan. 2020San Francisco Bay Area/New York City• Directed the marketing and content strategy for a diverse portfolio of consumer-facing brands, overseeing a team of content creators, marketers, and freelancers to ensure alignment with company objectives and brand standards. Led the team that created email marketing, web, and social content. • Led the development and implementation of integrated content calendars, fostering collaboration and synergy across departments to maximize the impact of marketing campaigns and initiatives.
• Generated record-setting lead acquisition strategy at national professional development trade shows and conferences, resulting in a 27% YoY revenue increase for select product lines.
• Provided strategic leadership in securing buy-in from internal stakeholders, including executives and thought leaders, for key marketing initiatives and product development projects.
• Directed the marketing and content strategy for a diverse portfolio of consumer-facing brands, overseeing a team of content creators, marketers, and freelancers to ensure alignment with company objectives and brand standards. Led the team that created email marketing, web, and social content. • Led the development and implementation of integrated content calendars, fostering collaboration and synergy across departments to maximize the impact of marketing campaigns and initiatives.
• Generated record-setting lead acquisition strategy at national professional development trade shows and conferences, resulting in a 27% YoY revenue increase for select product lines.
• Provided strategic leadership in securing buy-in from internal stakeholders, including executives and thought leaders, for key marketing initiatives and product development projects. Top skills utilized: * Leadership * Digital Marketing * Content Strategy * Search Engine Optimization (SEO) * Marketing * Trade Show Marketing * Copywriting * Wordpress * Editorial * Proofreading * Copy Editing * Event Planning * Trade Show Strategy * Events Strategy
CafeMediaClient Solutions
Nov. 2011 - Jul. 2014Greater New York City Area• Pioneered the development and implementation of custom advertising programs and paid content strategies for Fortune 100 advertisers, serving as the primary point of contact and strategic advisor throughout the engagement process.
• Led team in conceptualizing, messaging, and executing innovative advertising solutions, including influencer outreach, content management, and writer engagement, resulting in increased client satisfaction and retention.
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