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Work Background
Bimbo Bakeries USABrand Manager
Apr. 2019Horsham, PA- Responsible for the development and execution of brand strategies for Mainstream bread regional brands. - Plan and implement brand portfolio strategy and localized business plans to support each brand's character and role it plays in its market.
- Partner with agencies including creative, media, PR and social. Lead for the development of campaigns and communications to drive brand equity. - Establish and optimize business development plans for brand strategies outlining strategic objectives, key initiatives, and financial targets
- DE&B Champion - committee lead of BNOW - a forward-thinking, inspiring organization that supports and celebrates the growth and success of women through career development, personal development, and networking.
Bimbo Bakeries USAAssociate Brand Manager
May. 2016 - Mar. 2019- Planned, implemented and tracked sales and marketing strategies to promote Arnold branded portfolio. - Collaborated on planning and execution of key business and marketing activities related to brand and product positioning, product development, packaging, pricing, consumer and shopper marketing, media, public relations and market research.
Post FoodsCategory Project Manager
Apr. 2014 - Dec. 2015Parsippany, NJPart of the Category Development and Strategy Department and Member of the Balanced/ Honey Bunches of Oats Business Management Team - Managed development of the Balanced brand portfolio within its competitive categories.
- Supported initiatives of marketing and sales teams for top US retailers including Walmart, Costco, Kroger, Safeway, Publix.
- Collaborated with marketing and sales teams to successfully launch 7 new items including entry into a new category for the brand, Breakfast Bar segment within the Bar category.
Wakefern Food Corp.Category Manager
Oct. 2010 - Mar. 2014Edison, NJ- Oversaw category development and growth of DSD bread, cake, salty snacks, beer businesses. - Developed buying strategy for categories resulting in $650MM annual sales and increased profit. - Mitigated business risk and improved customer lead times through thoughtful supplier network design and reduced shrink.
Wakefern Food Corp.Sales & Advertising Analyst
Jun. 2008 - Oct. 2010- Coordinated, directed, and implemented weekly Grocery advertising and marketing programs.
- Monitored competitive activity and maintained retail strategies to better compete.
- Organized and executed all promotional activity for Grocery division within weekly advertisements.
- Served as liaison among marketing agencies (Catalina, VestCom, NewsAmerica) to execute in-store promotions.
Wakefern Food Corp.Leader in Training/ Intern
May. 2004 - Jun. 2008
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