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Work Background
Social Media Manager
TIDALSocial Media Manager
Feb. 2023 - Mar. 2025Los Angeles, California, United States- Evergreen content lead across branded channels (Instagram, X, TikTok), managing channel strategy, monthly content calendar, asset creation and copywriting. - Reporting lead, maintaining the MoM report process, inclusive of agency management, insights writing, and data gathering for XFN report needs regarding organic tactics. #LiveOnTIDAL - Social strategy and influencer lead for #LIVEonTIDAL (post-launch through product sustain), supporting over 120+ Live artist sessions.
Senior Social Media Manager
SocialChainSenior Social Media Manager
Aug. 2021 - Feb. 2023New York, United StatesTikTok Content lead, who curated video assets, copywriting and overall content strategy for branded channels - @BlackTikTok and @CreatorPortal. - @BlackTikTok: helped channel garner over 380K followers to date (+100K within the first 6 months of launch), partnered with over 60+ relevant creators, and garnered over 50M+ video views across content to date - @CreatorPortal: helped channel maintain audience over 950K followers Content lead across dedicated cultural campaigns for TikTok and @TikTokCreators, including Black History Month and Asian and Pacific Islander Heritage Month. - Black History Month: amassed over 14.7M+ total video views, 278K engagements - Asian and Pacific Islander Heritage Month: amassed over 15M+ total video views, 186K engagements
Content Strategist
HunterContent Strategist
Jun. 2021 - Jul. 2021New York, New York, United StatesContent lead who provided strategy, insights and branded calendars across clients in the lifestyle, food and spirits space.

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