NOIRE by SoniaManaging Director Founder & CEO
Sep. 2022Brussels, Brussels Region, BelgiumNOIRE by Sonia is an award-winning brand, seen on TV, radio and in newspapers (Marie Claire, BRUNE Magazine, Voxafrica Television, The Voice UK, etc...) launched in September 2022 in response to a gap in the ethnic cosmetics market that the founder and CEO had personally experienced. Because her skin is sensitive, it needs special attention and appropriate care so that it is not damaged or stripped. Unfortunately, Sonia couldn't find a black-owned brand that would deal with both imperfections and skin sensitivity, without whitening the skin or compromising between effectiveness and respect for nature. I develop and execute our strategic plan to drive growth, enhance market positioning, and advance brand development. I lead innovation in our product offerings, ensuring they align with industry trends and meet consumer needs. I oversee the clinical testing of all products to ensure they are safe and effective, providing radiance, beauty, and comfort for all skin types. I specialise in creating solutions for sensitive skin, Nubian skin, skin imperfections, and the unique needs of pregnant and breastfeeding women. I have cultivated a brand that promotes inclusivity, fosters love, and empowers self-confidence.