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Work Background
Burkett and Associates, LLCPodcast Host | Managing Partner
Jan. 2020Nashville, Tennessee, United StatesSpearhead strategic planning and business development initiatives to drive client acquisition and revenue growth.
Oversee and mentor PR, branding, and media teams to ensure seamless execution of campaigns and projects.
Foster strong client relationships and serve as the main point of contact for key accounts.
Develop and implement innovative PR and branding strategies to enhance clients' brand reputation and visibility.
Monitor industry trends and media landscape to provide clients with cutting-edge solutions and maximize their market presence. - Conduct engaging and insightful interviews with guests, bringing out their expertise and unique perspectives.
- Plan and organize episode content, ensuring a cohesive and compelling narrative throughout the podcast series.
- Foster a strong connection with the audience, encouraging interaction, feedback, and building a loyal community.
- Manage technical aspects of recording and post-production, ensuring high audio quality and polished final episodes.
- Promote the podcast through various channels, such as social media, newsletters, and collaborations, to expand its reach and attract new listeners.
Agile Ticketing SolutionsDirector, Strategic Marketing
Jul. 2011Hermitage, TNConference/Tradeshow Strategist:
Successfully planned and executed over 50 industry-leading conferences and tradeshows, resulting in a 30% increase in attendee engagement and a 20% rise in sponsorships.
Implemented data-driven strategies for event marketing, leading to a 40% boost in ticket sales and a 25% increase in event ROI.
Established and maintained strong partnerships with key industry influencers, resulting in a 15% growth in event partnerships and collaborations. Corporate Communications:
Developed and executed comprehensive communication strategies, ensuring consistent brand messaging across all channels, resulting in a 15% increase in brand awareness.
Successfully managed crisis communications, mitigating potential reputational risks and maintaining a positive brand image during challenging situations.
Led cross-functional teams to create compelling content for press releases, blog posts, and social media campaigns, resulting in a 50% increase in website traffic and engagement. Product Positioning:
Conducted in-depth market research to identify customer pain points and preferences, leading to the successful positioning of new products and services, resulting in a 25% increase in sales.
Collaborated with the product development team to create persuasive product messaging and sales materials that effectively communicated product benefits to target audiences.
Monitored competitive landscape and conducted regular product analysis, enabling timely adjustments to marketing strategies and maintaining a competitive edge. Collections Management:
Implemented efficient collections procedures, resulting in a 20% reduction in overdue accounts and a 15% decrease in days sales outstanding (DSO).
Developed and maintained strong relationships with clients, effectively resolving billing inquiries and disputes, resulting in a 95% client retention rate.
Streamlined collections processes by introducing automation tools, improving overall collections efficiency by 30%.
Strategic Business Results (SBResults, LLC)Managing Partner
Sep. 2005 - Jun. 2011Nashville Metropolitan AreaSBR, LLC provided marketing, media and creative communication consulting services to businesses throughout the United States. Specifically serving the legal and medical community. From 2005 to 2011 at Strategic Business Results (SBR), I was pivotal in crafting and executing learning strategies to boost organizational effectiveness and employee performance. My contributions were instrumental in enabling clients to achieve tangible results through customized training programs and performance metrics.
Dollar GeneralTraining Manager, New Initiatives
Dec. 2003 - Sep. 2005• Managed all corporate new initiative training applications including management, professional and communications skills.
• Introduced the first Diversity Training program which cut the number of discrimination complaints by 64%.
• Redeveloped the existing New Employee Orientation (NEO) program limited the number of days a participant was away from work.
• Developed the first workplace ergonomics course which increased professional workplace safety.
• Managed the New Store Manager (NSM) program including collateral development, delivery and analytics of NSM success or failure.
• Specialized in “Quick-Win” training programs which increased corporate agility in regards to new initiatives.
Xerox Business ServicesContract Analyst
Apr. 1996 - Aug. 2003Greater Nashville Area, TN• Managed billing analyst team of 10 billing professionals – responsible for $33MM / month in receivables.
• Consistently received high team “pulse” scores from subordinates and peers.
• Managed all inter-departmental learning programs.
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