Discovery IncDirector, Media Logistics
Mar. 2015 - Dec. 2019Silver Spring, MDResponsibilities • Establish strategic vision of holistic media strategy, planning by collaborating across the organization to provide thought leadership and strategic media-related solutions that support the company mission and business objectives
• Organize and continuously strengthen team structure and initiatives that drive and support strong business results and optimize business outcomes
• Establish and manage an effective media governance process that ensures alignment to mission and drives impactful support for multiple brands channels presenting varied health related solutions
• Continuously advance, leverage and optimize the relationship with agency partners by building trust and maintaining positive rapport to drive business results
• Consistently stay on the forefront of emerging media trends and apply new methodologies or approaches being able to ideate on new approaches based on changing corporate objectives or consumer trends
• Develop and manage test plans to support learning across all media forms, including objectives, execution and performance analysis
• Lead and Managed all operations workflows delivering to and supporting subscription-based services, leading to and maintaining increased subscriptions and improving user experience.
• Share subject matter expertise with teams throughout the enterprise - ensuring both strategic direction and support; develop and ensure adoption of standardized tools and processes wherever relevant