Anastasia Ogorodnik

Brand Manager @E&J Gallo Winery

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Seasoned professional in the marketing industry, currently excelling as a Brand Manager at E&J Gallo Winery. 📊 Brand development, management, and marketing strategy. Joined the E&J Gallo Winery team after a successful tenure at Philip Morris International where I demonstrated my expertise in brand management and marketing strategy. 👩‍🎓 Bachelor's degree in business Studies from Cass Business School, London Masters in Marketing Management from ESIC BUSINESS SCHOOL, Barcelona. I brings a unique blend of creativity, strategic thinking, and business oriented objectives. 💻Project management, brand strategy 🎨Creative solutions (presentations, brand identity)

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Work Background

E. & J. Gallo WineryBrand Management

Oct. 2022London, England, United Kingdom · Hybrid

Philip Morris InternationalPremium Brands Executive

Oct. 2021 - Oct. 2022Kyiv, Kyiv City, UkraineDevelopment of innovative 360 brand strategy and marketing plans aligned with consumers' insights and business goals; Implemented consumer research and market trends into actionable insights for marketing strategy;

Philip Morris InternationalBrand Executive

Jul. 2020 - Oct. 2021Kyiv, Kyiv City, UkraineResearched and analysed consumer behavior, market trends and competitor activity; Developed and implemented marketing strategies that resonate with the target market; Ensured that messaging and marketing activities are aligned with brand and company values; Measured and reported performance of marketing activities ,and assessed KPIs using Excel and Power BI;

HiGuestsDigital Marketing Specialist

Aug. 2019 - Jun. 2020Barcelona Area, SpainIdeation & Execution of online marketing campaigns impacting company's brand awareness and revenue; Managed digital brand assets, related messaging, ensure corporate and brand image standards; Oversaw executive responsible for SEO activities; Developed and implemented strategies for building overall social media presence and audience across relevant platforms; Optimised the business website to increase online traffic; Analyzed marketing metrics and digital data to measure marketing success;

Erasmus Student Network UKCommunications Specialist

Sep. 2017 - Jul. 2018London, United KingdomCollaborated with management to develop and implement an effective communications strategy; Optimised marketing activities and communication messages to engage international student community; Created content, including publications, press releases, website content, speeches to support student engagement;

UkrtransgazProject Management Intern

Jul. 2017 - Sep. 2017Kiev Region, UkraineCoordinated internal resources and third parties/vendors for the flawless execution of multiple projects; Defined the scope and objectives of the project, involving all relevant internal stakeholders and ensuring feasibility and flexibility;

AviaConsult Int.Marketing Assistant

Jul. 2016 - Sep. 2016Kiev Region, UkraineAnalyzed campaigns and website analytics (Google Analytics, MOZ) as well as providing weekly reports and external discussions related to online marketing; Increased lead generation through online marketing – identified new channels to optimize ROI and fuel revenue growth;

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