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Work Background
E. & J. Gallo WineryBrand Management
Oct. 2022London, England, United Kingdom · Hybrid
Philip Morris InternationalPremium Brands Executive
Oct. 2021 - Oct. 2022Kyiv, Kyiv City, UkraineDevelopment of innovative 360 brand strategy and marketing plans aligned with consumers' insights and business goals;
Implemented consumer research and market trends into actionable insights for marketing strategy;
Philip Morris InternationalBrand Executive
Jul. 2020 - Oct. 2021Kyiv, Kyiv City, UkraineResearched and analysed consumer behavior, market trends and competitor activity;
Developed and implemented marketing strategies that resonate with the target market;
Ensured that messaging and marketing activities are aligned with brand and company values;
Measured and reported performance of marketing activities ,and assessed KPIs using Excel and Power BI;
HiGuestsDigital Marketing Specialist
Aug. 2019 - Jun. 2020Barcelona Area, SpainIdeation & Execution of online marketing campaigns impacting company's
brand awareness and revenue;
Managed digital brand assets, related messaging, ensure corporate and brand image standards;
Oversaw executive responsible for SEO activities;
Developed and implemented strategies for building overall social media presence and audience across relevant platforms;
Optimised the business website to increase online traffic;
Analyzed marketing metrics and digital data to measure marketing success;
Erasmus Student Network UKCommunications Specialist
Sep. 2017 - Jul. 2018London, United KingdomCollaborated with management to develop and implement an effective communications strategy; Optimised marketing activities and communication messages to engage international student community;
Created content, including publications, press releases, website content, speeches to support student engagement;
UkrtransgazProject Management Intern
Jul. 2017 - Sep. 2017Kiev Region, UkraineCoordinated internal resources and third parties/vendors for the flawless execution of multiple projects;
Defined the scope and objectives of the project, involving all relevant internal stakeholders and ensuring feasibility and flexibility;
AviaConsult Int.Marketing Assistant
Jul. 2016 - Sep. 2016Kiev Region, UkraineAnalyzed campaigns and website analytics (Google Analytics, MOZ) as well as providing weekly reports and external discussions related to online marketing;
Increased lead generation through online marketing – identified new channels to optimize ROI and fuel revenue growth;
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